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Minecraft Stationery

Fail

Shoppers spend only $45K a year here, so Minecraft Stationery is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£45K/yr94K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
36%top-5 click share · 20 brands · 97 sellers

Flapen Score

Minecraft Stationery against its category

The dotted line is the Stationery & Office Supplies average. Past it, Minecraft Stationery is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minecraft Stationery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minecraft Stationery 94K times last year and spent an estimated £45K. The top 5 brands take 79% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
5.0%
Market size, estimated
£45Ka year
Peak month
August5.6× the quietest month
Top search term
minecraft stationery21K searches a year

02 · Price

A sale here is worth £9.40.

Listings sell for £9.40 on average, from £1.67 to £17.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.40 that is £940 to £2K a year per listing.

Average price
£9.40under the $15 to $100 sweet spot
Price range
£1.67–£17.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£940–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #318 within Office Supplies. It carries 526 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
7.1%
Average rank
#318in Office Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
526per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Minecraft Stationery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

97

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

18%

  • Minecraft54%
  • Puckator14%
  • Fizdoqg4%
  • Pyramid International3%
  • HOX3%
  • KIDS EUROSWAN SL3%

Demand

Minecraft Stationery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Minecraft Stationery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft stationery21K/yr
  • minecraft stationery set13K/yr
  • minecraft pen12K/yr
  • minecraft pencils12K/yr
  • minecraft pens10K/yr
  • minecraft arts and crafts7K/yr
  • minecraft stationery set for boys5K/yr
  • minecraft art set5K/yr
  • minecraft colouring set4K/yr
  • minecraft pencil3K/yr

Reviews and returns

What reviews say buyers love and hate about Minecraft Stationery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.50

not a top quality pencil

Poor quality

Terrible quality & not the cheapest

Value For Money9%+0.61

very expensive

This item for the price is shocking

Waste of money

Advertised Vs Actual Product6%−0.09

this does not contain any of the contents shown

The photo is misleading

Material Quality6%+0.26

Feels cheap plastic

Size-Overall6%+1.28

Small

Love

Value For Money19%+0.61

Worth the money

Excellent value

Good value

Quality-Overall16%+0.50

Good quality

are good enough quality that the tshirt especially can be worn as a stand alone tshirt to wear out

Good quality and lots of different pieces included to make lots of stickers

Gifting Purpose13%

Gift, very happy

Great gift

A good reasonable priced gift

Size-Overall9%+1.28

Fit well

Nice size great gift

Perfect size not too large

Fun/Entertainment Experience6%

Enjoyable

He had great fun

once you work it out they are lots of fun

Return

0.7% Return rate 32% Fixable by listing

Size-Overall20%█▅█▁▅▃

Small

Gifting Purpose19%▁█▁▅▅▅

Bought as gifts so not used by me

Value For Money9%▅▁▁█▄▄

very expensive

This item for the price is shocking

Waste of money

Defective Material/Parts8%▁▅▁▄▅█
Quality-Overall8%▁▁█▁▄▁

not a top quality pencil

Poor quality

Terrible quality & not the cheapest

FAQ

Common Minecraft Stationery questions

Answered from the same tracked data.