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Mind Journal for Men

Fail

Shoppers spend only $32K a year here, so Mind Journal for Men is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£32K/yr135K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
55%top-5 click share · 13 brands · 18 sellers

Flapen Score

Mind Journal for Men against its category

The dotted line is the Stationery & Office Supplies average. Past it, Mind Journal for Men is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mind Journal for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mind Journal for Men 135K times last year and spent an estimated £32K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
1.9%
Market size, estimated
£32Ka year
Peak month
January3.5× the quietest month
Top search term
adhd planner77K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £4.56 to £24.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.29 that is £1K to £3K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£4.56–£24.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #362 within Calendars, Planners & Personal Organisers. It carries 1,884 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
9.0%
Average rank
#362in Calendars, Planners & Personal Organisers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,884per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Mind Journal for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

18

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

17%

  • Templatables35%
  • UrBestSelf17%
  • SOL15%
  • FICOFISE7%
  • Thboxes4%
  • RUKAR4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Mind Journal for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Mind Journal for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adhd planner77K/yr
  • adhd planner for adults22K/yr
  • 6 minute diary13K/yr
  • adhd journal7K/yr
  • 6 minute journal9K/yr
  • the 6 minute diary3K/yr
  • mind journal for men2K/yr
  • mind journal2K/yr

Reviews and returns

What reviews say buyers love and hate about Mind Journal for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.08

Expensive for what it is

I would expect much more for this price

Incredibly overpriced

Quality-Overall13%+0.15

Cheap

the quality is cheap

The build quality is not great

Paper Quality10%−0.04

- The paper is a little too glossy so pens smudge

The pages cannot be reused/duplicates of the pages

Size-Overall10%−0.03

as its a bit too big

Boxes a bit small

Writing Experience8%−0.02

unless you have tiny handwriting you can't fit everything on one little line so you sometimes have to do two lines

Its a hassle to take it out to write

- Not enough space to write unless you have size 4 handwriting

Love

Ease Of Use21%+2.46

Simple to use

Its easy to navigate

Easy to understand

Document Organizing/Classification15%+0.67

Exactly as described and will help in daily tasks and organisation

Purchased this organiser to help me become a bit more organised with daily tasks

Helped me get organised

Quality-Overall14%+0.15

Excellent product

Such well made

Quality table cover, very pleased

Ease Of Cleaning8%−0.02

the cleaning gets overwhelming so this helps me stay on track

Its helped me get into a regular cleaning routine

Cool agenda for keeping your home clean

Value For Money6%−0.08

Great value for time saving and money

good value too

Worth the money

Return

0.9% Return rate 30% Fixable by listing

Value For Money17%▁▆▄█▅▆

Expensive for what it is

I would expect much more for this price

Incredibly overpriced

Advertised Vs Actual Product14%▁▁▄█▆▅
Quality-Overall14%▄▃█▃▅▃

Cheap

the quality is cheap

The build quality is not great

Compatibility-Overall9%█▁▁▁▆▃
Functionality-Overall6%█▁▃▁▁▁

FAQ

Common Mind Journal for Men questions

Answered from the same tracked data.