Mechanical Pencil

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £405K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

5.8%

Market size, estimated

£405Ka year

Peak month

August1.6× the quietest month

Top search term

mechanical pencil571K searches a year

Listings sell for £6.81 on average, from £1.13 to £15.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £6.81 that is £9K to £10K a year per listing.

Average price

£6.81under the $15 to $100 sweet spot

Price range

£1.13–£15.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

£9K–£10K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #21 within Pens, Pencils & Writing Supplies. It carries 4,257 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#21in Pens, Pencils & Writing Supplies

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,257per listing

Listings tracked

32

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months