Mechanical Pencil
FailPrices span $1.13–$15.80, mostly outside the sweet spot, so Mechanical Pencil is a Fail.
- Flapen Score
- 47 / 100Ranks 399 of 835 Stationery & Office Supplies niches · on the category median47
- Market size
- £405K/yr1.0M searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 46%top-5 click share · 14 brands · 123 sellers
Flapen Score
Mechanical Pencil against its category
The dotted line is the Stationery & Office Supplies average. Past it, Mechanical Pencil is stronger. Inside it, weaker.
Market
The Mechanical Pencil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mechanical Pencil 1.0M times last year and spent an estimated £405K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.8% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £405K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £405Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- mechanical pencil571K searches a year
02 · Price
A sale here is worth £6.81.
Listings sell for £6.81 on average, from £1.13 to £15.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £6.81 that is £9K to £10K a year per listing.
- Average price
- £6.81under the $15 to $100 sweet spot
- Price range
- £1.13–£15.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £9K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #21 within Pens, Pencils & Writing Supplies. It carries 4,257 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #21in Pens, Pencils & Writing Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,257per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mechanical Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BIC Matic Fun Mechanical Pencil Set - HB 0.7mm Retractable Pencils with Rubbers on the End - Mixed Colours Pack of 5
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 3,991
- Age
- 11y ago
Zebra Pen Z-Grip Mechanical Pencils - Fine Tip Refillable Retractable Pencil with Eraser and Comfort Grip - 0.5mm White Barrel 3 Pack
- Price
- £1.62
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago
Bic Matic Original Mechanical Pencils Pack of 12 Perfect for School and Office Use 0.7 mm Black (HB) Includes 3 HB Lead Refills and Eraser
- Price
- £5.36
- Rating
- 4.7/5
- Reviews
- 6,584
- Age
- 19y ago
Faber-Castell Apollo 0.7mm Mechanical Pencil - Dark Blue
- Price
- £4.31
- Rating
- 4.6/5
- Reviews
- 1,293
- Age
- 7y ago
Nicpro 2 PCS Mechanical Pencil 0.5mm & 0.7 mm with Case MP1000 Metal Artist Pencil Set with 4 Tubes HB Lead Refills 2 Erasers 9 Eraser Refills For Art Writing Drafting Drawing Sketch Silver
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 6,040
- Age
- 7y ago
Trending
90-day click momentum
STAGEEK 0.5mm Mechanical Pencils with Metal Gift Case Metal Mechanical Pencil with 120Pcs HB Lead Refills 4B Erasers and 9PCS Eraser Refills for Writing Drafting Drawing and Sketching(Silver)
- Price
- £6.73
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 1y ago
Q-Connect Mechanical Pencil Medium 0.7mm (10 Pack) KF01345
- Price
- £2.52
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 19y ago
Kores - M2 Grafitos - Mechanical Pencil with Rubber in Assorted Colours - Rubber End Soft HB Lead - Mechanical Pencil HB Pencils School Pencils- Single Pack with 12 Refill Leads
- Price
- £1.13
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago
Nicpro 6 Piece Mechanical Pencil Set with Case Drawing Pencils in Sizes 0.5 0.7 0.9 mm and 3 Pieces 2mm Lead Holders (Colors 4B 2B HB 2H) for Artistic Writing Sketching and Drawing
- Price
- £8.01
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 1y ago
Four Candies Mechanical Pencils 0.7mm with HB & 2B Lead Refills 0.7 Pastel Eraser Set & Eraser Refills 16-Count Pack with Case Cute Aesthetic School Supplies for Writing Drawing and Sketching
- Price
- £7.26
- Rating
- 4.6/5
- Reviews
- 1,336
- Age
- 2y ago
Newest
by launch dateSTAGEEK 0.5mm Mechanical Pencils with Metal Gift Case Metal Mechanical Pencil with 120Pcs HB Lead Refills 4B Erasers and 9PCS Eraser Refills for Writing Drafting Drawing and Sketching(Silver)
- Price
- £6.73
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 1y ago
Kores - M2 Grafitos - Mechanical Pencil with Rubber in Assorted Colours - Rubber End Soft HB Lead - Mechanical Pencil HB Pencils School Pencils- Single Pack with 12 Refill Leads
- Price
- £1.13
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 1y ago
Nicpro 6 Piece Mechanical Pencil Set with Case Drawing Pencils in Sizes 0.5 0.7 0.9 mm and 3 Pieces 2mm Lead Holders (Colors 4B 2B HB 2H) for Artistic Writing Sketching and Drawing
- Price
- £8.01
- Rating
- 4.6/5
- Reviews
- 2,948
- Age
- 1y ago
Zebra Pen Z-Grip Mechanical Pencils - Fine Tip Refillable Retractable Pencil with Eraser and Comfort Grip - 0.5mm White Barrel 3 Pack
- Price
- £1.62
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 2y ago
Four Candies Mechanical Pencils 0.5 with HB & 2B Lead Refills 0.5mm Pastel Eraser Set & Eraser Refills 16-Count Pack with Case Cute Aesthetic School Supplies for Writing Drawing and Drafting
- Price
- £7.16
- Rating
- 4.6/5
- Reviews
- 1,336
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
123
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
15%
- BIC31%
- Nicpro21%
- Four Candies12%
- Zebra Pen10%
- Faber-Castell7%
- Paper Mate4%
- Open — no brand owns it (8 brands, 15%)
Demand
Mechanical Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Mechanical Pencil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mechanical pencil571K/yr
- mechanical pencils118K/yr
- mechanical pencil set83K/yr
- propelling pencil43K/yr
- pencils mechanical27K/yr
- retractable pencils23K/yr
- mechanical pencil 0.523K/yr
- bic pencils17K/yr
- mechanical pencil 0.719K/yr
- bic mechanical pencil15K/yr
Reviews and returns
What reviews say buyers love and hate about Mechanical Pencil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Break easily unfortunately
Broke within the first month
Dont last
Cracking price
these are not the good value they appeared to be
not worth sending back for the price they are
Awful quality
Bad quality
Poor quality, even at this price, mine are already in the bin
Only comes with one lead which is pretty poor
Do not function
Fine, a bit flimsy
The propelling pencils themselves are slimmer than I imagined
Not very strong tips
Love
Excellent value for money
Good price
reasonable price
Very reliable and of good quality
The actual pencil is good quality
Excellent quality
Good quality pens at a reasonable price
Great pencils
Great pencils
Useful drawing pens
I brought these for my son who loves drawing
Nice drawing set
As advertised
Just what I needed
as described
Return
0.2% Return rate 5% Fixable by listing
Awful quality
Bad quality
Poor quality, even at this price, mine are already in the bin
Only comes with one lead which is pretty poor
Do not function
Break easily unfortunately
Broke within the first month
Dont last
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mechanical Pencil questions
Answered from the same tracked data.