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Meal Planner Board

Fail

Demand is soft, at -22.3% this quarter, so Meal Planner Board is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£80K/yr160K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
61%top-5 click share · 18 brands · 22 sellers

Flapen Score

Meal Planner Board against its category

The dotted line is the Stationery & Office Supplies average. Past it, Meal Planner Board is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meal Planner Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meal Planner Board 160K times last year and spent an estimated £80K. The top 5 brands take 72% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
5.6%
Market size, estimated
£80Ka year
Peak month
January3.0× the quietest month
Top search term
meal planner board48K searches a year

02 · Price

A sale here is worth £8.99.

Listings sell for £8.99 on average, from £4.41 to £18.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.99 that is £899 to £2K a year per listing.

Average price
£8.99under the $15 to $100 sweet spot
Price range
£4.41–£18.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£899–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Calendars, Planners & Personal Organisers. It carries 2,027 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#81in Calendars, Planners & Personal Organisers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,027per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Meal Planner Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

23%

  • Smart Panda23%
  • DumanAsen15%
  • Thboxes15%
  • The Magnet Shop12%
  • Dacitiery7%
  • Accwork5%

Demand

Meal Planner Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 3.0×

Search terms

Top Meal Planner Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meal planner board48K/yr
  • magnetic meal planner for fridge26K/yr
  • meal planner magnetic22K/yr
  • magnetic meal planner14K/yr
  • fridge meal planner magnetic12K/yr
  • weekly meal planner magnetic10K/yr
  • magnetic menu planner fridge7K/yr
  • magnetic food planner for fridge5K/yr
  • meal planner whiteboard6K/yr
  • fridge meal planner5K/yr

Reviews and returns

What reviews say buyers love and hate about Meal Planner Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.05

They feel very low quality

Not the best

Awful quality

Magnetic Strength/Adsorption12%−0.01

Magnetic board wasnt magnetic

minus a star as the magnet isnt that strong

needs better magnet

Ease Of Cleaning7%+0.27

Not properly wipe clean

not properly wipe clean

which makes wiping it clean a bit frustrating

Writing Experience7%−0.05

which makes it difficult to write anything meaningful about what you are actually doing each day

Pens were awful - too thick for the space to write in

The writing on the board doesnt rub out very well can't even return as ive opened it now not worth the money

Adhesion/Stickiness6%−0.07

Glue not strong enough -pages fall out

nor could it be as it had no sticky layer to reveal

Love

Quality-Overall17%−0.05

Excellent quality

Great product, well made and quick delivery

Great items

Advertised Vs Actual Product16%+1.76

Just as shown

As described

Exactly as advertised

Ease Of Use11%+0.69

Easy to use

So handy

Makes my life easier

Magnetic Strength/Adsorption10%−0.01

Works brilliantly - great magnets

Magnet strength is good

good magnet

Document Organizing/Classification8%+0.76

Easy family organiser

Brilliant item to organise the household

Really useful for family organising

Return

0.8% Return rate 48% Fixable by listing

Size-Overall38%▇▆▇█▆▅

The main issue is the size of the boxes

Small

They are very small

Magnetic Strength/Adsorption12%▆▅▅▄▄█

Magnetic board wasnt magnetic

minus a star as the magnet isnt that strong

needs better magnet

Functionality-Overall8%█▄▂▁▄▄
Adhesion/Stickiness7%▄▇██▇▆

Glue not strong enough -pages fall out

nor could it be as it had no sticky layer to reveal

Quality-Overall6%▄▄▅█▆▅

They feel very low quality

Not the best

Awful quality

FAQ

Common Meal Planner Board questions

Answered from the same tracked data.