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Meal Planner Board

soft demand (-22.3% this quarter) — Meal Planner Board doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 20Growth 14Conversion 63Competition 41Returns 96Price range 27Avg price 25Brand share 55Review moat 45Quality gap 53
This niche Category average

Is Meal Planner Board profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Meal Planner Board is a £80K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Meal Planner Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.3% over the last 90 days and 5.6% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr10K
Search volume / yr-22.3%160K
Conversion rate5.6%
Avg price£8.99

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers18 · 22
Top-5 product click share61%
Open market28%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews2,027

Top Meal Planner Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

23%

  • Smart Panda23%
  • DumanAsen15%
  • Thboxes15%
  • The Magnet Shop12%
  • Dacitiery7%
  • Accwork5%

Meal Planner Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume160KCVR5.6%Products23Brands18Top 5 Brands72%OOS Rate0.0%Rating4.4★Reviews2,027Avg BSR#81
13K8KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 3.0×

Top Meal Planner Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • meal planner board48K/yr
  • magnetic meal planner for fridge26K/yr
  • meal planner magnetic22K/yr
  • magnetic meal planner14K/yr
  • fridge meal planner magnetic12K/yr
  • weekly meal planner magnetic10K/yr
  • magnetic menu planner fridge7K/yr
  • magnetic food planner for fridge5K/yr
  • meal planner whiteboard6K/yr
  • fridge meal planner5K/yr

What reviews say buyers love and hate about Meal Planner Board

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall17%

Excellent quality

Advertised Vs Actual Product16%

Just as shown

Ease Of Use11%

Easy to use

Magnetic Strength/Adsorption10%

Works brilliantly - great magnets

Document Organizing/Classification8%

Easy family organiser

What buyers complain about

64% of reviews
Quality-Overall13%

They feel very low quality

Magnetic Strength/Adsorption12%

Magnetic board wasnt magnetic

Ease Of Cleaning7%

Not properly wipe clean

Writing Experience7%

which makes it difficult to write anything meaningful about what you are actually doing each day

Adhesion/Stickiness6%

Glue not strong enough -pages fall out

Meal Planner Board return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Magnetic Strength/Adsorption
12%
3Functionality-Overall
8%
4Adhesion/Stickiness
7%
5Quality-Overall
6%

Common Meal Planner Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Meal Planner Board 43/100 on Amazon United Kingdom — Skip it. The niche generates £80K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.3% over the last 90 days.
Search demand for Meal Planner Board on Amazon United Kingdom peaks in Jan, where the busiest month runs 3.0× the quietest.