Meal Planner
FailDemand is soft, at -25.3% this quarter, so Meal Planner is a Fail.
- Flapen Score
- 48 / 100Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 4748
- Market size
- £149K/yr420K searches / yr
- 90-day growth
- -25.3%search demand this quarter
- Competition
- 46%top-5 click share · 22 brands · 28 sellers
Flapen Score
Meal Planner against its category
The dotted line is the Stationery & Office Supplies average. Past it, Meal Planner is stronger. Inside it, weaker.
Market
The Meal Planner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Meal Planner 420K times last year and spent an estimated £149K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 420K
- Growth, 90 days vs prior 90
- -25.3%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £149Ka year
- Peak month
- January3.9× the quietest month
- Top search term
- meal planner119K searches a year
02 · Price
A sale here is worth £7.38.
Listings sell for £7.38 on average, from £3.80 to £16.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.38 that is £4K to £6K a year per listing.
- Average price
- £7.38under the $15 to $100 sweet spot
- Price range
- £3.80–£16.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #95 within Calendars, Planners & Personal Organisers. It carries 1,681 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #95in Calendars, Planners & Personal Organisers
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,681per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Meal Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
60 Sheets Weekly Meal Planner Pad with Shopping List Magnetic 7x10
- Price
- £5.32
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 2y ago
DumanAsen Magnetic Fridge Calendar Meal Planner Dry Eraser Weekly Menu Board - 16 x 12 inches - Includes 8 Colourful Pens (Black)
- Price
- £7.52
- Rating
- 4.5/5
- Reviews
- 3,843
- Age
- 9y ago
Smart Panda A4 Magnetic Whiteboard Fridge Calendar - Meal Planner and Shopping List White Board - Memo Board and Family Planner Notice Board - Weekly
- Price
- £8.14
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 1y ago
Decorably 52 Sheets Pastel Undated Weekly Meal Planner Magnetic with Strong Magnets 21.59 x 27.94 cm Spring-Bound Magnetic Meal Planner for Fridge
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 1,701
- Age
- 4y ago
Weekly Meal Planner & Food Diary | Food Journal for Tracking Meals & Shopping Grocery List | Meal Prep Planner | A5 Rainbow
- Price
- £10.03
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago
Trending
90-day click momentumDecorably 52 Sheets Pastel Undated Weekly Meal Planner Magnetic with Strong Magnets 21.59 x 27.94 cm Spring-Bound Magnetic Meal Planner for Fridge
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 1,701
- Age
- 4y ago
Magnetic Innovations Large A3 Fridge Meal Planner Board Ideal as a Weekly Family Diet Planner Food Shopping List Menu Board Includes 3 Dry Wipe Markers
- Price
- £10.47
- Rating
- 4.6/5
- Reviews
- 1,319
- Age
- 8y ago
Sweetzer & Orange Weekly Meal Planner and Grocery List Magnetic Notepad. Pink 10x7 Meal Planning Pad with Tear Off Shopping List. Plan Weekly Menu Food for Weight Loss or Dinner List for Family!
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 2,186
- Age
- 6y ago
SOL 1pk Weekly Planner Pad - Undated Daily Planner Pad 52 Sheets
- Price
- £4.07
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 5y ago
Hivillexun 3-Pack Magnetic Dry Erase Calendar Whiteboard Set for Fridge Wall & Refrigerator Organisation Monthly Weekly & Daily Planners Includes 8 Markers & Eraser
- Price
- £16.62
- Rating
- 4.6/5
- Reviews
- 10,428
- Age
- 5y ago
Newest
by launch date
Thboxes Magnetic Weekly Meal Planner and Shopping List Pad 60 Sheets
- Price
- £5.25
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 1y ago
Smart Panda A4 Magnetic Whiteboard Fridge Calendar - Meal Planner and Shopping List White Board - Memo Board and Family Planner Notice Board - Weekly
- Price
- £8.14
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 1y ago
Weekly Meal Planner & Food Diary | Food Journal for Tracking Meals & Shopping Grocery List | Meal Prep Planner | A5 Rainbow
- Price
- £10.03
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago
Zoe Deco Weekly Meal Planner (Fruit 7 x 10) Magnetic Notepad for Refrigerator Weekly Menu Planning Pad for Family 52 Easy Tear-Off Sheets for Grocery/Shopping Lists
- Price
- £3.80
- Rating
- 4.1/5
- Reviews
- 159
- Age
- 2y ago
Magnetic Fridge Planner 13 x 9.7 Clear Acrylic Weekly Meal Planner Board for Fridge with 6 Markers Eraser Pen Holder and Cloth for Menu Shopping List Memo and Family Reminders
- Price
- £12.03
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
28
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
46%
Top 20: 86%
Open market
36%
- Thboxes22%
- Smart Panda12%
- SWEETZER & ORANGE11%
- DumanAsen9%
- Decorably5%
- Templatables5%
Demand
Meal Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 3.9×
Search terms
Top Meal Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- meal planner119K/yr
- meal planner board48K/yr
- weekly meal planner34K/yr
- magnetic meal planner for fridge26K/yr
- meal planner magnetic22K/yr
- meal planner book27K/yr
- food planner19K/yr
- meal planner and shopping list20K/yr
- magnetic meal planner14K/yr
- fridge meal planner magnetic12K/yr
Reviews and returns
What reviews say buyers love and hate about Meal Planner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They feel very low quality
Not the best
Awful quality
The main issue is the size of the boxes
Small
Squares too small
minus a star as the magnet isnt that strong
needs better magnet
Magnetic board wasnt magnetic
No wonder it was cheap
Not worth it
Waste of money
which makes it difficult to write anything meaningful about what you are actually doing each day
Pens were awful - too thick for the space to write in
The writing on the board doesnt rub out very well can't even return as ive opened it now not worth the money
Love
Good quality
Great product, well made and quick delivery
Always great quality, great price & quick delivery
Easy to use
So handy
Makes my life easier
Just as shown
Exactly as advertised
As described
good magnet
Magnetic and secures well to the fridge
Magnet strength is good
Good size
Perfect size for family
A good size for a weeks planning
Return
0.6% Return rate 51% Fixable by listing
The main issue is the size of the boxes
Small
Squares too small
minus a star as the magnet isnt that strong
needs better magnet
Magnetic board wasnt magnetic
They feel very low quality
Not the best
Awful quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Meal Planner questions
Answered from the same tracked data.