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Magnetic Whiteboard Pens

Fail

Prices span $3.32–$6.94, mostly outside the sweet spot, so Magnetic Whiteboard Pens is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 47
Market size
£43K/yr52K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
87%top-5 click share · 7 brands · 9 sellers

Flapen Score

Magnetic Whiteboard Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Magnetic Whiteboard Pens is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Whiteboard Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Whiteboard Pens 52K times last year and spent an estimated £43K. The top 5 brands take 94% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
20.9%
Market size, estimated
£43Ka year
Top search term
magnetic whiteboard pens29K searches a year

02 · Price

A sale here is worth £4.01.

Listings sell for £4.01 on average, from £3.32 to £6.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £4.01 that is £2K to £3K a year per listing.

Average price
£4.01under the $15 to $100 sweet spot
Price range
£3.32–£6.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Pens, Pencils & Writing Supplies. It carries 5,271 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Pens, Pencils & Writing Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,271per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Magnetic Whiteboard Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • maxtek63%
  • Autoau14%
  • DumanAsen10%
  • DETROVA4%
  • Seal and Store4%
  • Shuttle Art3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Magnetic Whiteboard Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750OctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Search terms

Top Magnetic Whiteboard Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnetic whiteboard pens29K/yr
  • whiteboard pens magnetic12K/yr
  • magnetic whiteboard pen4K/yr
  • magnetic dry wipe pens4K/yr
  • magnetic whiteboard markers3K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Whiteboard Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.04

they're too short. 4.5 inches

shorter than regular markers

Small

Color10%−0.08

Missing a colour

colours do not come up well

the another colour doesnt work straight from the box

Quality-Overall9%−0.03

Unfortunately, the pens are pretty poor quality

Poor quality

Markers poor quality

Durability9%−0.05

dont last as long presumably as they are quite small

Ran out very quickly

Stopped working after lesson than 3 months

Drying Time4%−0.04

Dried out quickly

Dries out quick

Rubbish dried up straight away

Love

Value For Money15%+1.30

Great deal

Good for the price

Great value

Color13%−0.08

fantastic colours

Bright colours

Great variety of colours

Advertised Vs Actual Product10%+0.79

Work as they should

it did the job

As described

Pen/Pencil Quality9%+0.87

Good quality pens

Perfect set of pens

Great pens

Quality-Overall9%−0.03

Good quality pens

Good quality

Great quality, good solid colours

Return

0.2% Return rate 42% Fixable by listing

Size-Overall24%▂▄▄▃█▂

they're too short. 4.5 inches

shorter than regular markers

Small

Functionality-Overall14%█▇▅▁▃▇

Didnt show up well

Doesnt work on a transparent board

Dried out and useless within a month, tried every hack to get them working again but failed

Quality-Overall9%▁██▂▁▄

Unfortunately, the pens are pretty poor quality

Poor quality

Markers poor quality

Magnetic Strength/Adsorption8%▁▃█▆▄▃

Some of the magnets aren't very strong

they did not appear to be magnetic clips as shown

the magnets are weak

Display Colors7%█▂▂▄▁▁

FAQ

Common Magnetic Whiteboard Pens questions

Answered from the same tracked data.