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Lined Paper

Fail

Demand is soft, at -23.8% this quarter, so Lined Paper is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£250K/yr377K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
46%top-5 click share · 13 brands · 82 sellers

Flapen Score

Lined Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Lined Paper is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lined Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lined Paper 377K times last year and spent an estimated £250K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
10.6%
Market size, estimated
£250Ka year
Peak month
September3.6× the quietest month
Top search term
lined paper73K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £1.56 to £17.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.27 that is £13K to £16K a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£1.56–£17.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Notebooks, Writing Pads & Diaries. It carries 5,863 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Notebooks, Writing Pads & Diaries
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,863per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lined Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

82

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 94%

Open market

19%

  • Silvine31%
  • SUMMIT21%
  • Amazon Basics10%
  • Pukka Pad7%
  • HAMELIN7%
  • Rhino5%

Demand

Lined Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.6×

Search terms

Top Lined Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lined paper73K/yr
  • a4 lined paper51K/yr
  • refill pad48K/yr
  • lined paper a4 pad33K/yr
  • a4 lined paper refill pad32K/yr
  • a4 refill pad24K/yr
  • a4 refill pad lined26K/yr
  • a4 lined pad15K/yr
  • a4 pads of lined paper13K/yr
  • refill pad a46K/yr

Reviews and returns

What reviews say buyers love and hate about Lined Paper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Paper Quality”
19%of negative reviews mention “Value For Money”
0.2%of orders come back
“is not great value for cost”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lined Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data