Lined Paper
FailDemand is soft, at -23.8% this quarter, so Lined Paper is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £250K/yr377K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 82 sellers
Flapen Score
Lined Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, Lined Paper is stronger. Inside it, weaker.
Market
The Lined Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lined Paper 377K times last year and spent an estimated £250K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £250Ka year
- Peak month
- September3.6× the quietest month
- Top search term
- lined paper73K searches a year
02 · Price
A sale here is worth £6.27.
Listings sell for £6.27 on average, from £1.56 to £17.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.27 that is £13K to £16K a year per listing.
- Average price
- £6.27under the $15 to $100 sweet spot
- Price range
- £1.56–£17.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Notebooks, Writing Pads & Diaries. It carries 5,863 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Notebooks, Writing Pads & Diaries
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,863per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Lined Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Silvine 160 Page A4 Refill Pad Head Bound and Punched 4 Holes. Ruled 8mm Feint with Margin [Pack of 5] White](https://m.media-amazon.com/images/I/410y7-Lp5nL.jpg)
Silvine 160 Page A4 Refill Pad Head Bound and Punched 4 Holes. Ruled 8mm Feint with Margin [Pack of 5] White
- Price
- £6.98
- Rating
- 4.6/5
- Reviews
- 1,827
- Age
- 6y ago
Silvine 160 Page A4 Refill Pad Side Bound and Punched 4 Holes. Ruled 8mm Feint with Margin. Ref A4SRPFM Single
- Price
- £1.76
- Rating
- 4.5/5
- Reviews
- 1,356
- Age
- 6y ago
Amazon Basics Legal/Wide Ruled 21.6 cm by 29.8 cm Legal Pad White (50 Sheet Paper Pads 12-Pack)
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 96,620
- Age
- 11y ago
SUMMIT A4 Lined Paper Side Bound Refill Pad 8 mm Ruled and Margin 160 Page Pack of 5
- Price
- £9.34
- Rating
- 4.6/5
- Reviews
- 4,124
- Age
- 7y ago
SUMMIT A4 Loose Leaf Ream Paper 8mm Ruled with Margin Header & Footer 2 Punched Holes 500 Sheets / 1000 Pages
- Price
- £9.01
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 3y ago
Trending
90-day click momentumAmazon Basics Legal/Wide Ruled 21.6 cm by 29.8 cm Legal Pad White (50 Sheet Paper Pads 12-Pack)
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 96,620
- Age
- 11y ago
A4 Refill Pad 200 Pages - Wide Ruled Pre-Punched & Perforated 58gsm Writing Paper
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 4mo ago
Booghe A4 Refill Notepad 180 Lined Pages 80 GSM Premium Writing Paper with Margins Micro-Perforated Tear-Out Sheets Ideal for School Notes & Office Work Pack of 1
- Price
- £4.09
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago
Cambridge Lined Paper A4 Refill Pad Ruled and Margin 400 Page Single
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago
Silvine 160 Page A4 Refill Pad Head Bound and Punched 4 Holes. Plain White Pages. Ref A4RPP
- Price
- £2.42
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 14y ago
Newest
by launch dateA4 Refill Pad 200 Pages - Wide Ruled Pre-Punched & Perforated 58gsm Writing Paper
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 4mo ago
Cambridge Lined Paper A4 Refill Pad Ruled and Margin 400 Page Single
- Price
- £4.94
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 6mo ago
Yoosso Lined Paper A4 Pad 4 Pack 30 Sheets Each College Ruled
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 11mo ago
Roneky Legal Pads A4 inch Notepad 2 Pack White Note Pads A4 for Work Double-Side Printed Lined Paper Pads College Ruled White Notepads 30 Sheets Per Writing Pad for School Home Office
- Price
- £5.89
- Rating
- 4.0/5
- Reviews
- 529
- Age
- 1y ago
Booghe A4 Refill Notepad 180 Lined Pages 80 GSM Premium Writing Paper with Margins Micro-Perforated Tear-Out Sheets Ideal for School Notes & Office Work Pack of 1
- Price
- £4.09
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
82
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
46%
Top 20: 94%
Open market
19%
- Silvine31%
- SUMMIT21%
- Amazon Basics10%
- Pukka Pad7%
- HAMELIN7%
- Rhino5%
Demand
Lined Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 3.6×
Search terms
Top Lined Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lined paper73K/yr
- a4 lined paper51K/yr
- refill pad48K/yr
- lined paper a4 pad33K/yr
- a4 lined paper refill pad32K/yr
- a4 refill pad24K/yr
- a4 refill pad lined26K/yr
- a4 lined pad15K/yr
- a4 pads of lined paper13K/yr
- refill pad a46K/yr
Reviews and returns
What reviews say buyers love and hate about Lined Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
is not great value for cost
It's not the cheapest
Overpriced
The paper in previous brands was very thin
Tbh it was a bit flimsy like the paper wasnt thick enough
Not the best quality paper
Thin no body
the paper is a little thin
The pads are really thin
Too short
Too small
smaller than i thought
Not the best quality
Its rubbish quality and thin
Poor quality Dont buy
Love
Good paper
Thick paper
Very nice thick paper
Excellent value
Fairly Priced
Excellent value for money
Reasonable quality for the price
good quality White
Excellent product
Easy to write on
nice to write on
PERFECT FOR WRITING
I found this as advertised
As described
great as seen
Return
0.2% Return rate 54% Fixable by listing
Too short
Too small
smaller than i thought
The paper in previous brands was very thin
Tbh it was a bit flimsy like the paper wasnt thick enough
Not the best quality paper
is not great value for cost
It's not the cheapest
Overpriced
Not the best quality
Its rubbish quality and thin
Poor quality Dont buy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lined Paper questions
Answered from the same tracked data.