Life Planner
FailShoppers spend only $24K a year here, so Life Planner is a Fail.
- Flapen Score
- 39 / 100Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 4739
- Market size
- £24K/yr121K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 37%top-5 click share · 10 brands · 16 sellers
Flapen Score
Life Planner against its category
The dotted line is the Stationery & Office Supplies average. Past it, Life Planner is stronger. Inside it, weaker.
Market
The Life Planner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Life Planner 121K times last year and spent an estimated £24K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £24Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- clever fox38K searches a year
02 · Price
A sale here is worth £16.89.
Listings sell for £16.89 on average, from £3.97 to £26.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.89 that is £0 to £2K a year per listing.
- Average price
- £16.89inside the $15 to $100 sweet spot
- Price range
- £3.97–£26.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #315 within Calendars, Planners & Personal Organisers. It carries 6,344 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #315in Calendars, Planners & Personal Organisers
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,344per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Life Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Legend Planner Weekly & Monthly Life Planner to Hit Your Goals & Live Happier. Organizer Notebook & Productivity Journal. A5 (Rose Gold)
- Price
- £13.97
- Rating
- 4.7/5
- Reviews
- 24,978
- Age
- 7y ago
Clever Fox Planner Premium Undated Weekly & Monthly Planner Organizer for Productivity & Time Management A5 (Aquamarine)
- Price
- £17.25
- Rating
- 4.7/5
- Reviews
- 6,792
- Age
- 6y ago
Clever Fox Planner Undated Weekly & Monthly Organizer Journal for Productivity Time Management & Goals A5 (Aquamarine)
- Price
- £15.70
- Rating
- 4.7/5
- Reviews
- 13,113
- Age
- 7y ago
Clever Fox Self-Care Journal Daily Reflection Notebook Mental Health & Personal Development Planner Meditation & Mood Log A5 (Rose Gold)
- Price
- £16.29
- Rating
- 4.6/5
- Reviews
- 2,692
- Age
- 4y ago
Clever Fox Planner 2nd Edition Colorful Weekly & Monthly Goal Planner Time Management & Productivity Organizer Undated A5 (Rose Gold)
- Price
- £14.73
- Rating
- 4.7/5
- Reviews
- 4,297
- Age
- 6y ago
Trending
90-day click momentum
Clever Fox Teacher Planner School Year Planner with Calendars & Lesson Plans Teacher Plan Book for Classroom & Homeschool Organization - Undated 18x25cm Hardcover (Turquoise)
- Price
- £19.88
- Rating
- 4.6/5
- Reviews
- 1,629
- Age
- 5y ago
SOL A4 ADHD Daily Planner for Adults - 30 Page Productivity Notebook
- Price
- £5.77
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago
Clever Fox Planner Premium Undated Weekly & Monthly Planner Organizer for Productivity & Time Management A5 (Silver Black)
- Price
- £24.11
- Rating
- 4.7/5
- Reviews
- 6,792
- Age
- 6y ago
Clever Fox Planner Premium Undated Weekly & Monthly Planner Organizer for Productivity & Time Management A5 (Light Blue)
- Price
- £24.08
- Rating
- 4.7/5
- Reviews
- 6,792
- Age
- 7y ago
Clever Fox Planner PRO Weekly & Monthly Life Planner to Increase Productivity Time Management and Hit Your Goals 21.5x28cm (Periwinkle)
- Price
- £24.11
- Rating
- 4.6/5
- Reviews
- 11,412
- Age
- 7y ago
Newest
by launch date
RETTACY Undated Diary Planner A5 Spiral Hardcover Weekly Monthly LtGreen
- Price
- £10.02
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1y ago
SOL A4 ADHD Daily Planner for Adults - 30 Page Productivity Notebook
- Price
- £5.77
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago
Clever Fox Four-Minute Journal Daily Positivity Journal with Prompts Motivational Affirmation Mental Health & Habit Tracker (Lavender)
- Price
- £13.45
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 2y ago
Zhswlp A5 Weekly Planner Notebook Undated To Do List Notebook Diary 52 weeks of Daily Planner tracking for Daily life Work Students
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 2y ago
Law of Attraction Planner 2026 - Hourly Weekly & Monthly Goal Setting Planner with Productivity App | 12 Month Life & Gratitude Journal | Include Foldable Vision Board Gift Box & Stickers
- Price
- £21.58
- Rating
- 4.7/5
- Reviews
- 9,201
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
16
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
37%
Top 20: 65%
Open market
4%
- Clever Fox62%
- Legend Planner20%
- FREEDOM MASTERY8%
- RETTACY2%
- SOL2%
- Zhswlp2%
- Open — no brand owns it (4 brands, 4%)
Demand
Life Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Life Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clever fox38K/yr
- clever fox planner26K/yr
- life planner16K/yr
- legend planner16K/yr
- clever fox journal8K/yr
- law of attraction planner6K/yr
- life organiser4K/yr
- life journal5K/yr
- fox planner3K/yr
- life planner for women80/yr
Reviews and returns
What reviews say buyers love and hate about Life Planner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
smaller than expected
Boxes a bit small
quite small. half A4 sized
poorly executed
The layout was is quite odd
Also as someone with Dylexia writing over the grey words with my own item would just make things way too hard to read
It's never an easy conversation to have
Too heavy
the planner feels practical rather than heavy
Ok. Thought it would have more pages very thin
Love
Exactly as described and will help in daily tasks and organisation
Organiser
Very handy to do/diary organiser
Excellent product
Great quality book
Build quality is solid
Easy to use
making it easy to work through at your own pace
easy to handle
good value too
Worth the money
Value for money
Looks pretty, works well
Very well designed
It is laid out well
Return
1.1% Return rate 55% Fixable by listing
smaller than expected
Boxes a bit small
quite small. half A4 sized
Terrible quality piece of tat
Ok. Thought it would have more pages very thin
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Life Planner questions
Answered from the same tracked data.