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Lever Arch Files Pack of 10

Maybe

Buyers convert on 20.2% of searches. But shoppers spend only $74K a year here, so Lever Arch Files Pack of 10 is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£74K/yr22K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
54%top-5 click share · 15 brands · 41 sellers

Flapen Score

Lever Arch Files Pack of 10 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Lever Arch Files Pack of 10 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lever Arch Files Pack of 10 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lever Arch Files Pack of 10 22K times last year and spent an estimated £74K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
20.2%
Market size, estimated
£74Ka year
Peak month
January2.1× the quietest month
Top search term
lever arch files pack of 1017K searches a year

02 · Price

A sale here is worth £16.49.

Listings sell for £16.49 on average, from £4.53 to £31.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.49 that is £2K to £4K a year per listing.

Average price
£16.49inside the $15 to $100 sweet spot
Price range
£4.53–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #34 within Office Supplies. It carries 432 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
54%
Out of stock, average day
3.3%
Average rank
#34in Office Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Lever Arch Files Pack of 10 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

41

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

22%

  • Q-Connect19%
  • Amazon Basics16%
  • BARGAIN FACTORY13%
  • Rexel13%
  • Esselte11%
  • simpa6%

Demand

Lever Arch Files Pack of 10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Lever Arch Files Pack of 10

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.11

Broken folder after being used for 1 day

had to replace it 3 weeks later as the metal parts came off

Size-Overall14%−0.08

unfit for purpose

These are the bigger size ring binders

Stain Resistance13%−0.10

Weird stain on the front

Advertised Vs Actual Product13%−0.06

False advertising

Quality-Overall6%+1.14

Not the best lever arch

Love

Quality-Overall27%+1.14

They are consistent quality across all 10 in this good value pack

solid quality

Decent quality

Value For Money20%+0.69

Good value

Excellent value

are worth the cost

Strength14%+1.33

Sturdy construct

the Rexel lever arch system is sturdy

Very sturdy

Document Organizing/Classification6%+0.37

perfect for keeping everything neatly organised

Nice folder to keep tidy and organise with all those documents and papers

help me organise my documents nicely

Durability6%−0.11

It feels durable

The reinforced edges and strong mechanism make them feel durable and built to last, even with frequent use

They look good, stay standing, and feel like theyll last a lifetime

Return

0.2% Return rate 65% Fixable by listing

Size-Overall31%▁█▄▅▅▆

unfit for purpose

These are the bigger size ring binders

Advertised Vs Actual Product12%█▁▁▂▁▃

False advertising

Quality-Overall8%▁▁▅▅█▁

Not the best lever arch

Color7%▁▆▆▅▁█

The only drawback here is that you can only buy sets of 10 in the same colour

The only downside is the glossy white interior

Functionality-Overall6%▁▁▁█▆▅

FAQ

Common Lever Arch Files Pack of 10 questions

Answered from the same tracked data.