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Lever Arch File

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -17.1% this quarter, so Lever Arch File is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£744K/yr657K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
54%top-5 click share · 14 brands · 26 sellers

Flapen Score

Lever Arch File against its category

The dotted line is the Stationery & Office Supplies average. Past it, Lever Arch File is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lever Arch File market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lever Arch File 657K times last year and spent an estimated £744K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £744K a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
10.8%
Market size, estimated
£744Ka year
Peak month
September4.9× the quietest month
Top search term
lever arch file235K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £3.13 to £31.71. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £10.52 that is £16K to £21K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£3.13–£31.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #14 within Office Supplies. It carries 1,717 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
0.2%
Average rank
#14in Office Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,717per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Lever Arch File products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£74K£112K£149K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

26

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

12%

  • Rexel34%
  • Oxford18%
  • Esselte14%
  • Centra11%
  • Amazon Basics8%
  • Q-Connect4%
  • Open — no brand owns it (8 brands, 12%)

Demand

Lever Arch File search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 4.9×

Search terms

Top Lever Arch File search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lever arch file235K/yr
  • a4 lever arch file89K/yr
  • lever arch folders86K/yr
  • lever arch files53K/yr
  • lever arch files pack of 327K/yr
  • lever arch folder29K/yr
  • a4 lever arch folder25K/yr
  • ring binders a4 lever arch17K/yr
  • lever arch13K/yr
  • large ring binder10K/yr

Reviews and returns

What reviews say buyers love and hate about Lever Arch File

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+1.28

Incomplete, and poor quality

Low quality

Very poor quality

Durability14%−0.05

Broken folder after being used for 1 day

tore almost immediately

One fell apart

Thickness12%−0.10

Very thin, almost paper thickness

Thin paper like thickness

since the card is quite thin

Paper Quality10%−0.05

The quality of the dividers is poor quality paper

Thin paper like thickness

like all of them does eventually rip the paper near to the holes

Strength9%−0.02

If you want to purchase flimsy, poor-quality dividers, that wont last more than a few file searches then this product is for you

flimsy

The card is flimsy

Love

Quality-Overall34%+1.28

Good quality for the price prompt delivery as usual

Decent quality

Very good quality, easy of use, smooth and sturdy lever arch mechanism plus great colours

Value For Money19%+1.30

Excellent value for money

Fair price

Good Value

Color10%+0.14

Lovely colours

Great colours

Great colour palette and excellent quality

Strength9%−0.02

Sturdy construct

Very sturdy

good strong folders

Advertised Vs Actual Product9%+0.50

Does the job

As described

Exactly as specified

Return

0.3% Return rate 57% Fixable by listing

Size-Overall35%▂█▄▄▄▇

unfit for purpose

Quality-Overall8%█▁▂▁▂▂

Incomplete, and poor quality

Low quality

Very poor quality

Color8%▇▁▅▆▆█
Defective Material/Parts7%▁▄▂█▅▄
Functionality-Overall5%▁▄▄█▄▄

FAQ

Common Lever Arch File questions

Answered from the same tracked data.