Letter Tray
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -18.4% this quarter, so Letter Tray is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 4759
- Market size
- £236K/yr473K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 29%top-5 click share · 41 brands · 72 sellers
Flapen Score
Letter Tray against its category
The dotted line is the Stationery & Office Supplies average. Past it, Letter Tray is stronger. Inside it, weaker.
Market
The Letter Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Letter Tray 473K times last year and spent an estimated £236K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.
- Searches, last 12 months
- 473K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £236Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- paper organiser52K searches a year
02 · Price
A sale here is worth £12.42.
Listings sell for £12.42 on average, from £3.04 to £24.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.42 that is £1K to £3K a year per listing.
- Average price
- £12.42under the $15 to $100 sweet spot
- Price range
- £3.04–£24.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #39 within Office Supplies. It carries 1,683 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 93%
- Out of stock, average day
- 6.0%
- Average rank
- #39in Office Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,683per listing
- Listings tracked
- 61
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Letter Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
StowBin 4 Pack A4 Acrylic Letter Tray Clear Stackable Document Organiser
- Price
- £17.33
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 4mo ago

Restorgan 3 Tier Paper Organiser with Handle Mesh Desk Organiser Letter Tray Paper Tray Organizer for A4 File Folder Black
- Price
- £12.89
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 2y ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

Amazon Basics Rectangular Stackable Office Letter Trays Pack of 2 Black 33.8 x 25.4 x 6.3 cm
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 3,418
- Age
- 7y ago

Restorgan Desk Organiser with File Holder 5 Tiers Paper Letter Tray Organiser Desktop Organiser and Storage Mesh Desk Organisers and Accessories for Home Office Supplies
- Price
- £16.22
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago
Trending
estimated 90-day click momentum
Quhombo Desk Organiser with File Holder 4-Tier Desk Organisers and Accessories with 2 Pen Holders and Drawer Paper Letter Tray Storage with Magazine Holder for Home Office Supplies(black)
- Price
- £18.83
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2mo ago

Rexel Choices A4 Letter Tray Stackable & Stepped Document Organiser with Textured Sides Label Area Sturdy Plastic Black Pack of 4 2115735
- Price
- £10.59
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 3mo ago

StowBin 4 Pack A4 Acrylic Letter Tray Clear Stackable Document Organiser
- Price
- £17.33
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 4mo ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

HIHOBDAY 3 Tier Paper Organiser Mesh Letter Tray Metal Magazine File Desk Storage For Office School Home Black
- Price
- £11.57
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date
Quhombo Desk Organiser with File Holder 4-Tier Desk Organisers and Accessories with 2 Pen Holders and Drawer Paper Letter Tray Storage with Magazine Holder for Home Office Supplies(black)
- Price
- £18.83
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2mo ago

Rexel Choices A4 Letter Tray Stackable & Stepped Document Organiser with Textured Sides Label Area Sturdy Plastic Black Pack of 4 2115735
- Price
- £10.59
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 3mo ago

StowBin 4 Pack A4 Acrylic Letter Tray Clear Stackable Document Organiser
- Price
- £17.33
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 4mo ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

2 Tier Metal Mesh Desk File Organizer Letter and Paper Tray with Handle Non-Slip Base for Office School Supplies Black
- Price
- £10.18
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
41 falling
Sellers
72
Est. top-5 brand share
43%
Top 20: 86%
Est. top-5 click share
29%
Top 20: 69%
Open market
53%
- Restorgan13%
- Amazon Basics9%
- StowBin9%
- Marbrasse6%
- ARTH5%
- EXERZ4%
Demand
Letter Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Letter Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paper organiser52K/yr
- letter tray53K/yr
- paper tray44K/yr
- paper storage40K/yr
- desk tray41K/yr
- filing trays36K/yr
- desk organiser tray31K/yr
- paper tray organiser23K/yr
- desk trays20K/yr
- letter tray desk organiser12K/yr
Reviews and returns
What reviews say buyers love and hate about Letter Tray
We read the reviews and the return reasons for every product selling here.
“doesnt seem particularly sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Letter Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









