Letter Tray
MaybeReturns run at only 0.9% of orders. But demand is soft, at -18.4% this quarter, so Letter Tray is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 835 Stationery & Office Supplies niches · +12 vs the category median of 4759
- Market size
- £236K/yr473K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 29%top-5 click share · 41 brands · 72 sellers
Flapen Score
Letter Tray against its category
The dotted line is the Stationery & Office Supplies average. Past it, Letter Tray is stronger. Inside it, weaker.
Market
The Letter Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Letter Tray 473K times last year and spent an estimated £236K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Sep. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 473K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.
- Searches, last 12 months
- 473K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £236Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- paper organiser52K searches a year
02 · Price
A sale here is worth £12.42.
Listings sell for £12.42 on average, from £3.04 to £24.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £12.42 that is £1K to £3K a year per listing.
- Average price
- £12.42under the $15 to $100 sweet spot
- Price range
- £3.04–£24.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #39 within Office Supplies. It carries 1,683 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 93%
- Out of stock, average day
- 6.0%
- Average rank
- #39in Office Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,683per listing
- Listings tracked
- 61
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Letter Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
StowBin 4 Pack A4 Acrylic Letter Tray Clear Stackable Document Organiser
- Price
- £17.33
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 4mo ago

Restorgan 3 Tier Paper Organiser with Handle Mesh Desk Organiser Letter Tray Paper Tray Organizer for A4 File Folder Black
- Price
- £12.89
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 2y ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

Amazon Basics Rectangular Stackable Office Letter Trays Pack of 2 Black 33.8 x 25.4 x 6.3 cm
- Price
- £6.11
- Rating
- 4.6/5
- Reviews
- 3,418
- Age
- 7y ago

Restorgan Desk Organiser with File Holder 5 Tiers Paper Letter Tray Organiser Desktop Organiser and Storage Mesh Desk Organisers and Accessories for Home Office Supplies
- Price
- £16.22
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago
Trending
90-day click momentum
Quhombo Desk Organiser with File Holder 4-Tier Desk Organisers and Accessories with 2 Pen Holders and Drawer Paper Letter Tray Storage with Magazine Holder for Home Office Supplies(black)
- Price
- £18.83
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2mo ago

Rexel Choices A4 Letter Tray Stackable & Stepped Document Organiser with Textured Sides Label Area Sturdy Plastic Black Pack of 4 2115735
- Price
- £10.59
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 3mo ago

StowBin 4 Pack A4 Acrylic Letter Tray Clear Stackable Document Organiser
- Price
- £17.33
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 4mo ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

HIHOBDAY 3 Tier Paper Organiser Mesh Letter Tray Metal Magazine File Desk Storage For Office School Home Black
- Price
- £11.57
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date
Quhombo Desk Organiser with File Holder 4-Tier Desk Organisers and Accessories with 2 Pen Holders and Drawer Paper Letter Tray Storage with Magazine Holder for Home Office Supplies(black)
- Price
- £18.83
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 2mo ago

Rexel Choices A4 Letter Tray Stackable & Stepped Document Organiser with Textured Sides Label Area Sturdy Plastic Black Pack of 4 2115735
- Price
- £10.59
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 3mo ago

StowBin 4 Pack A4 Acrylic Letter Tray Clear Stackable Document Organiser
- Price
- £17.33
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 4mo ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.04
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 6mo ago

2 Tier Metal Mesh Desk File Organizer Letter and Paper Tray with Handle Non-Slip Base for Office School Supplies Black
- Price
- £10.18
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
72
Top-5 brand share
43%
Top 20: 86%
Top-5 click share
29%
Top 20: 69%
Open market
53%
- Restorgan13%
- Amazon Basics9%
- StowBin9%
- Marbrasse6%
- ARTH5%
- EXERZ4%
Demand
Letter Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 1.8×
Search terms
Top Letter Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paper organiser52K/yr
- letter tray53K/yr
- paper tray44K/yr
- paper storage40K/yr
- desk tray41K/yr
- filing trays36K/yr
- desk organiser tray31K/yr
- paper tray organiser23K/yr
- desk trays20K/yr
- letter tray desk organiser12K/yr
Reviews and returns
What reviews say buyers love and hate about Letter Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesnt seem particularly sturdy
Not sturdy
a bit flimsy
Not good quality
Parts missing - quite cheap quality
Even at a discounted price it was expensive for the quality
Tricky to put together
Very fiddly to put together
Difficult to put together
Too small
Pen drawer a bit too small
Not as big or robust as thought
Overpriced
Not worth the price
a little expensive for what you get
Love
Great, easy to build & good quality
Excellent product
Excellent quality boxes
Assembly was easy
Really easy to assemble
Easy to set up
Strong and sturdy
Very sturdy boxes
Sturdy Desk Tidy That Feels Well Made
Good for the price
Good value for money
Good value for money
Handy
easy to access
Nice and easy to put
Return
0.9% Return rate 70% Fixable by listing
Too small
Pen drawer a bit too small
Not as big or robust as thought
Parts missing - quite cheap quality
some parts were dented
None of the parts fitted, cheaply made and send back
doesnt seem particularly sturdy
Not sturdy
a bit flimsy
Not good quality
Parts missing - quite cheap quality
Even at a discounted price it was expensive for the quality
Tricky to put together
Very fiddly to put together
Difficult to put together
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Letter Tray questions
Answered from the same tracked data.









