Letter Opener

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

7.6%

Market size, estimated

£77Ka year

Peak month

December2.9× the quietest month

Top search term

letter opener90K searches a year

Listings sell for £7.59 on average, from £1.75 to £20.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.59 that is £2K to £4K a year per listing.

Average price

£7.59under the $15 to $100 sweet spot

Price range

£1.75–£20.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #70 within Envelopes & Mailing Supplies. It carries 362 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

97%

Out of stock, average day

7.3%

Average rank

#70in Envelopes & Mailing Supplies

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

362per listing

Listings tracked

31

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months