Letter Board
a small market ($44K/yr) — Letter Board doesn't clear our bar today.
Flapen Score
Is Letter Board profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Letter Board is a £44K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 42/100.
Letter Board: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.4% over the last 90 days and 4.4% of searches end in a purchase.
£44K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Letter Board products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Felt Letter Board 10 * 10 inch DIY Message Board Memo Menu Notice Kitchen Notes Board with 460 White & Gold Coloured Letters Numbers Symbols Emojis for Home Restaurant Party Wedding
- Price
- £9.70
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 8y ago
Felt Letter Board - 10x10 Black - 170 Letters Numbers & Emojis for Celebrations & Announcements - Customisable Message Letterboard w/Wooden Frame for Home Decor & Office Use - by Yes4Quality
- Price
- £8.99
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 2y ago
Black Felt Letter Board 25x25cm with 336 Letters Pregnancy & Baby Announcement Board Changeable Felt Letter Board with Stand and Wooden Frame
- Price
- £9.57
- Rating
- 4.4/5
- Reviews
- 8,663
- Age
- 8y ago
Nymblis Letter Board 10x10in DIY Felt Letter Board with 340 Letter Black
- Price
- £12.59
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 8mo ago
Large 12 x 16 Felt Letter Board with 680 Letters Numbers & Symbols Personalised Peg Board Perfect for a Pregnancy & Baby Announcement Reminder or Quotes Wall Mounted & Free Standing Black
- Price
- £22.18
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 8y ago
Trending
90-day click momentum
Yuaerbuo Changeable Felt Letter Board Sign Black Felt DIY Message Board with Letters 10 x 10 inches Includes 590 Letter Labels & Symbols Tripod Stand Storage Bag Scissors
- Price
- £9.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Biubee Light up Changeable Felt Letter Board 10×10 Black
- Price
- £16.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Large Felt Letter Board 61 x 76 cm Black Changeable Letter Board for Wall Display Home Décor Office Café and Events
- Price
- £51.50
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 2y ago
Esilihom Felt Letter Board Changeable Message Board with Wooden Frame & 340 Letters 10x10 Inch Memo & Notice Board for Home Office Kitchen Café Pregnancy and Baby Announcements Black
- Price
- £13.96
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago
White Felt Letter Board 25x25cm with 336 Letters Minimalist Letter Board for Home Office & Photo Display Changeable Felt Letter Board with Stand and Wooden Frame
- Price
- £11.07
- Rating
- 4.4/5
- Reviews
- 8,663
- Age
- 8y ago
Newest
by launch dateYuaerbuo Changeable Felt Letter Board Sign Black Felt DIY Message Board with Letters 10 x 10 inches Includes 590 Letter Labels & Symbols Tripod Stand Storage Bag Scissors
- Price
- £9.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Biubee Light up Changeable Felt Letter Board 10×10 Black
- Price
- £16.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Felt Letter Board Set 20x20cm Wooden Message Board with 340 Letters Numbers Symbols Grey Felt Board with Display Stand DIY Frame Message Sign for Home Office Party Wedding
- Price
- £9.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Esilihom Felt Letter Board Changeable Message Board with Wooden Frame & 340 Letters 10x10 Inch Memo & Notice Board for Home Office Kitchen Café Pregnancy and Baby Announcements Black
- Price
- £13.96
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago
Nymblis Letter Board 10x10in DIY Felt Letter Board with 340 Letter Black
- Price
- £12.59
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
22
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- IMURZ26%
- C CRYSTAL LEMON19%
- YES4QUALITY17%
- Nymblis8%
- TRENDARTI6%
- Esilihom5%
Letter Board demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.3×
Top Letter Board search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- letter board31K/yr
- felt letter board14K/yr
- message board12K/yr
- peg letter board5K/yr
- announcement board2K/yr
- message board with letters3K/yr
- letter board sign3K/yr
- baby announcement board2K/yr
What reviews say buyers love and hate about Letter Board
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Excellent product”
“Easy to use”
“Very easy to assemble and perfect size”
“it lights up too”
“ideal for indoor signage”
What buyers complain about
80% of reviews“Only issue is that some of the felt appears rubbed off or damaged”
“Lots of letters missing can't write anything”
“Letters are not that good”
“No batterys included”
“Plastic rubbish”
Letter Board return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Letter Board questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
