Lego Voucher
FailThe top 5 products take 100% of clicks, so Lego Voucher is a Fail.
- Flapen Score
- 34 / 100Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 4734
- Market size
- £61K/yr64K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 65 sellers
Flapen Score
Lego Voucher against its category
The dotted line is the Stationery & Office Supplies average. Past it, Lego Voucher is stronger. Inside it, weaker.
Market
The Lego Voucher market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Voucher 64K times last year and spent an estimated £61K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £61Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- lego gift card48K searches a year
02 · Price
A sale here is worth £10.05.
Listings sell for £10.05 on average, from £5.98 to £17.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.05 that is £3K to £5K a year per listing.
- Average price
- £10.05under the $15 to $100 sweet spot
- Price range
- £5.98–£17.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #6,577 within Cards & Card Stock. It carries 389 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 80%
- Out of stock, average day
- 8.5%
- Average rank
- #6,577in Cards & Card Stock
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 389per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Lego Voucher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Note Brick (Blue-Green): (Fun Stationery for LEGO Fans Note Paper for LEGO Lovers)
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 892
- Age
- 6y ago

Asmodee Brick Like This! The Official LEGO Party Game - A fast fun building game for families kids teens adults Play in 15mins with 2-8 Players Ages 7+ English Version
- Price
- £10.24
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago

LEGO Birthday Greeting Card Promo Item 5004931 (1x card supplied)
- Price
- £7.63
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 9y ago

Hallmark Birthday Card LEGO Characters 3D & Pop Up Design Yellow
- Price
- £5.98
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 1y ago

Chronicle Books LEGO Minifigures: 100 Collectible Postcards
- Price
- £17.30
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 1y ago
Trending
90-day click momentum
LEGO Birthday Greeting Card Promo Item 5004931 (1x card supplied)
- Price
- £7.63
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 9y ago

Chronicle Books LEGO Minifigures: 100 Collectible Postcards
- Price
- £17.30
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 1y ago

Asmodee Brick Like This! The Official LEGO Party Game - A fast fun building game for families kids teens adults Play in 15mins with 2-8 Players Ages 7+ English Version
- Price
- £10.24
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago

LEGO Note Brick (Blue-Green): (Fun Stationery for LEGO Fans Note Paper for LEGO Lovers)
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 892
- Age
- 6y ago

Hallmark Birthday Card LEGO Characters 3D & Pop Up Design Yellow
- Price
- £5.98
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
Chronicle Books LEGO Minifigures: 100 Collectible Postcards
- Price
- £17.30
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 1y ago

Asmodee Brick Like This! The Official LEGO Party Game - A fast fun building game for families kids teens adults Play in 15mins with 2-8 Players Ages 7+ English Version
- Price
- £10.24
- Rating
- 4.5/5
- Reviews
- 987
- Age
- 1y ago

Hallmark Birthday Card LEGO Characters 3D & Pop Up Design Yellow
- Price
- £5.98
- Rating
- 5.0/5
- Reviews
- 20
- Age
- 1y ago

LEGO Note Brick (Blue-Green): (Fun Stationery for LEGO Fans Note Paper for LEGO Lovers)
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 892
- Age
- 6y ago

LEGO Birthday Greeting Card Promo Item 5004931 (1x card supplied)
- Price
- £7.63
- Rating
- 3.7/5
- Reviews
- 34
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Chronicle Books44%
- Bezzerwizzer22%
- LEGO19%
- Hallmark15%
- Open — no brand owns it (0%)
Demand
Lego Voucher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.7×
Reviews and returns
What reviews say buyers love and hate about Lego Voucher
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cons: box is very big for the content
I would not see it as good value if paying full price
Love
Fun game
Great family game
Good fun
Good if discounted
Good value
Worth the money
Good quality as expected from Lego
Great quality
Good quality, easy to understand, although it took a while to work out what the second lot of cards are for - if I had looked at the accompanying paper in the bix I would have known
Gift
Great gift
is accessible to all ages
Its a simple concept
Return
1.5% Return rate 17% Fixable by listing
I would not see it as good value if paying full price
Cons: box is very big for the content
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Voucher questions
Answered from the same tracked data.









