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Legami Refills

Fail

Prices span $3.94–$11.89, mostly outside the sweet spot, so Legami Refills is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£36K/yr68K searches / yr
90-day growth
-23.2%search demand this quarter
Competition
61%top-5 click share · 13 brands · 41 sellers

Flapen Score

Legami Refills against its category

The dotted line is the Stationery & Office Supplies average. Past it, Legami Refills is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Legami Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Legami Refills 68K times last year and spent an estimated £36K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-23.2%
Conversion, latest week
8.2%
Market size, estimated
£36Ka year
Top search term
legami refills35K searches a year

02 · Price

A sale here is worth £6.36.

Listings sell for £6.36 on average, from £3.94 to £11.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.36 that is £2K to £3K a year per listing.

Average price
£6.36under the $15 to $100 sweet spot
Price range
£3.94–£11.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #262 within Pens, Pencils & Writing Supplies. It carries 170 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
83%
Out of stock, average day
1.9%
Average rank
#262in Pens, Pencils & Writing Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Legami Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 rising

Sellers

41

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

11%

  • LEGAMI49%
  • Zidoley15%
  • Tinte Ink11%
  • AUAUY5%
  • Online5%
  • Lumoia4%
  • Open — no brand owns it (7 brands, 11%)

Demand

Legami Refills search demand

Weekly searches over the year. Pick a range.

2K1KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Legami Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • legami refills35K/yr
  • legami refills black5K/yr
  • legami pens refill3K/yr
  • legami erasable pen refills12K/yr
  • legami refill5K/yr
  • legami pen refills5K/yr
  • legami refills blue3K/yr

Reviews and returns

What reviews say buyers love and hate about Legami Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall14%−0.16

Do not fit Frixion pens

Incompatible with legami

Durability13%−0.07

Dont last long

I've seen some reviews say that the pens don't last very long

run out very quickly

Color8%

Not much difference between the orange and red

The black ink is more like gray most of the time

Not proper blue

Value For Money8%−0.03

The cost saving against the official ones is not worth it

not worth the money

The price difference is not worth it

Cartridge Capacity8%−0.08

Barely any ink in these

One cartridge lasts maximum 2 days :

Ink runs out too fast

Love

Erasability16%+0.89

They are erasable

They look cute, work great and I really like the eraser option, so handy

best on the market for erasable ball pens

Ink Refill14%+1.04

Great erasable pen refills

Great for refilling legami pens

so these refills are perfect

Writing Experience14%+0.76

they are very smooth to write with

These pens are lovely writers

Lovely writers

Quality-Overall14%+1.30

Better than generics

Love the quality of these pens, very cute, ink lasts well, love that you can get refills too

These are really great quality

Value For Money8%−0.03

Either way, for the price and quick shipping and benefits above they are worth it

Value for money

worth at least twice the price

Return

0.3% Return rate 41% Fixable by listing

Size-Overall38%█▇██▆▅
Ink Refill28%▅▄▅▅▅█
Compatibility-Overall14%▁▁██▄▃

Do not fit Frixion pens

Incompatible with legami

Functionality-Overall9%▁▁▁▁█▇
Erasability2%▁█▁▁▁▁

FAQ

Common Legami Refills questions

Answered from the same tracked data.