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Legami Christmas Pens

Fail

Demand is soft, at -58.4% this quarter, so Legami Christmas Pens is a Fail.

Flapen Score
31
31 / 100
Ranks 747 of 835 Stationery & Office Supplies niches · −16 vs the category median of 47
Market size
£10K/yr62K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
78%top-5 click share · 3 brands · 43 sellers

Flapen Score

Legami Christmas Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Legami Christmas Pens is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Legami Christmas Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Legami Christmas Pens 62K times last year and spent an estimated £10K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
1.5%
Market size, estimated
£10Ka year
Top search term
legami christmas9K searches a year

02 · Price

A sale here is worth £11.52.

Listings sell for £11.52 on average, from £6.53 to £31.40. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.52 that is £0 to £1K a year per listing.

Average price
£11.52under the $15 to $100 sweet spot
Price range
£6.53–£31.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #639 within Pens, Pencils & Writing Supplies. It carries 404 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
42%
Out of stock, average day
28.2%
Average rank
#639in Pens, Pencils & Writing Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
404per listing
Listings tracked
12

04 · Newcomers

Amazon counts 5 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
14 months

Products

Top Legami Christmas Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • LEGAMI61%
  • Junjie37%
  • Lidary2%
  • Open — no brand owns it (0%)

Demand

Legami Christmas Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 34.8× · 8 of 12 months tracked

Search terms

Top Legami Christmas Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • legami christmas9K/yr
  • legami christmas pens13K/yr
  • halloween legami pens5K/yr
  • christmas legami pens6K/yr
  • legami halloween pens9K/yr
  • legami pens christmas4K/yr
  • legami erasable pen halloween6K/yr
  • legami erasable pen christmas4K/yr
  • legami christmas pens 20256K/yr

Reviews and returns

What reviews say buyers love and hate about Legami Christmas Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall27%−0.17

Good quality

Great Product

good quality

Pen/Pencil Quality23%+1.74

Lovely pens

Nice pen set

The pens work well just like any other Legami ones

Value For Money12%+0.76

not too overpriced

Really good working perfect good price

Erasability10%+0.66

Erasable and great for children

I still find it wild that erasable pens exist

Advertised Vs Actual Product8%+0.48

It does what it says

Return

0.0% Return rate 20% Fixable by listing

Leak-Proof20%▁▁▁▁█▁
Defective Material/Parts20%▁█▁▁▁▁
Gifting Purpose20%▁█▁▁▁▁
Advertised Vs Actual Product20%▁▁▁▁▁█
Value For Money10%▁█▁▁▁▁

FAQ

Common Legami Christmas Pens questions

Answered from the same tracked data.