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Leaving Card

Leaving Card shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 33Growth 52Conversion 83Competition 75Returns 99Price range 0Avg price 10Brand share 76Review moat 84Quality gap 19
This niche Category average

Is Leaving Card profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Leaving Card is a £158K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.

Leaving Card: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +22.5% over the last 90 days and 9.0% of searches end in a purchase.

£158K

revenue / yr

Units sold / yr50K
Search volume / yr+22.5%469K
Conversion rate9.0%
Avg price£3.72

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers29 · 38
Top-5 product click share40%
Open market41%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement81%
New entrants (1y)17· 2 succeeded
Avg rating4.7★
Avg reviews321

Top Leaving Card products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

38

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

40%

Top 20: 77%

Open market

35%

  • Piccadilly Greetings19%
  • Faithful Prints14%
  • AIKOBAA10%
  • Printperfect8%
  • Old English Company7%
  • Wanky Candles6%

Leaving Card demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume469KCVR9.0%Products53Brands29Top 5 Brands59%OOS Rate1.9%Rating4.7★Reviews321Avg BSR#292
18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.2×

Top Leaving Card search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • leaving card124K/yr
  • sorry your leaving cards76K/yr
  • leaving cards for colleagues57K/yr
  • goodbye card25K/yr
  • leaving card for colleagues women21K/yr
  • funny leaving card21K/yr
  • leaving cards19K/yr
  • sorry youre leaving card17K/yr
  • goodbye18K/yr
  • large leaving cards for colleagues6K/yr

What reviews say buyers love and hate about Leaving Card

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall42%

Excellent quality

Fun/Entertainment Experience11%

A Card Thats Actually Funny

Value For Money11%

Worth it

Size-Overall11%

Large and lovely

Advertised Vs Actual Product8%

Like picture

What buyers complain about

70% of reviews
Size-Overall28%

Smaller than expected

Value For Money15%

I thought it was expensive for what it was

Print Quality13%

The print form however is poor

Advertised Vs Actual Product8%

Size not as described

Thickness3%

The card is thick

Leaving Card return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Gifting Purpose
6%
3Quality-Overall
6%
4Design-Overall
6%
5Advertised Vs Actual Product
4%

Common Leaving Card questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Leaving Card 56/100 on Amazon United Kingdom — Worth a look. The niche generates £158K/yr across 53 tracked products. 2 of 17 products launched in the last 360 days are still selling. Search demand moved +22.5% over the last 90 days.
Search demand for Leaving Card on Amazon United Kingdom peaks in Jul, where the busiest month runs 2.2× the quietest.