Is leaving card profitable to sell on Amazon United Kingdom?

The niche generates £158K/yr across 53 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the leaving card niche?

29 brands and 38 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in leaving card?

Top complaints mined from reviews: Size-Overall, Value For Money, Print Quality. The return rate is 0.2%.

When does demand for leaving card peak?

Demand peaks in Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the leaving card niche?

Listings span £1.29–£8.43; the average listing price is £3.72 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.

leaving card

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great320.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Growth

Good+22.5%

90-day search growth — must beat 0% to launch

Market size

Okay£158K

£158K/yr · 469K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£3.72

avg listing price — sweet spot $15–$100

Price range

Bad£1.29–£8.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, leaving card is a £158K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 56/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

leaving card market data

Units sold / yr: 40K–50K; avg 500–750/product
Revenue / yr: £149K–£186K; units × avg price
Conversion rate: 9.0%
Avg BSR: #292
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 1.9%
Avg brand age: 25 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

40%

Top 20: 77%

Open market

35%

Piccadilly Greetings19%
Faithful Prints14%
AIKOBAA10%
Printperfect8%
Old English Company7%
Wanky Candles6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.2×

Open Trend

Top leaving card search terms

leaving card124K/yr +18.2%7.7% conv.
sorry your leaving cards76K/yr +22.2%7.8% conv.
leaving cards for colleagues57K/yr +20.1%7.0% conv.
goodbye card25K/yr +57.0%5.5% conv.
leaving card for colleagues women21K/yr +12.5%6.8% conv.
funny leaving card21K/yr +13.4%4.8% conv.
leaving cards19K/yr +20.5%4.8% conv.
sorry youre leaving card17K/yr +42.0%6.6% conv.
goodbye18K/yr +7.1%0.1% conv.
large leaving cards for colleagues6K/yr +253.4%5.7% conv.

All search terms

Top leaving card products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funny Leaving Card for Colleague Goodbye Cards for Coworker Quirky Office Never Forget The Absolute Legends You Used To Work With Made in Britain Funny Farewell for Work Friend

Faithful Prints£3.294.6★71 rev

Piccadilly Greetings Group Ltd Sloane Graphics Goodbye From All Of Us! Farewell Card 298mm x 222mm Brown

Piccadilly Greetings£4.204.6★1,659 rev

Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby

Printperfect£3.384.8★193 rev

Goodbye Card for Coworker Leaving Funny Farewell Card with Envelope Good Luck Gifts for New Job I Will Miss You Going Away Card Best Wishes Gifts for Coworkers

AIKOBAA£3.404.6★32 rev

Funny New Job Card For Woman Leaving Work Colleague Humour N25

Wanky Candles£3.354.8★547 rev

Newest

by launch date

Funny Goodbye Card for Coworker Leaving - Farewell Card for Coworkers Going Away Gift with Envelope We Will Miss You Car/d Retirement Car/d Funny Good Luck Car/d for Co/worker Leaving

AIKOBAA£3.325 rev

7mo ago

Goodbye Card for Coworker Leaving Funny Farewell Card with Envelope Good Luck Gifts for New Job I Will Miss You Going Away Card Best Wishes Gifts for Coworkers

AIKOBAA£3.4032 rev

7mo ago

Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby

Printperfect£3.38193 rev

8mo ago

Funny Leaving Card for Colleague Goodbye Cards for Coworker Quirky Office Never Forget The Absolute Legends You Used To Work With Made in Britain Funny Farewell for Work Friend

Faithful Prints£3.2971 rev

1y ago

Funny Leaving Card for Colleague Great Coworker Goodbye Greeting Blank Inside Humorous Office Farewell 150mm Square Made in Britain Includes Envelope Work Leaving Cards for Men & Women

Faithful Prints£3.2747 rev

1y ago

What buyers say about leaving card

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“Excellent quality”

Fun/Entertainment Experience11%

“A Card Thats Actually Funny”

Value For Money11%

“Worth it”

Size-Overall11%

“Large and lovely”

Advertised Vs Actual Product8%

“Like picture”

Thickness4%

“- Decent thickness of card used”

Paper Quality2%

“eco-friendly paper”

Ease Of Use2%

“simple”

Design-Overall1%

“Genuinely funny design”

Strength1%

“with a sturdy feel”

What buyers complain about

Size-Overall28%

“Smaller than expected”

Value For Money15%

“I thought it was expensive for what it was”

Print Quality13%

“The print form however is poor”

Advertised Vs Actual Product8%

“Size not as described”

Thickness3%

“The card is thick”

Quality-Overall3%

“feels a bit cheap”

Top return reasons

Size-Overall64%

Gifting Purpose6%

Quality-Overall6%

Design-Overall6%

Advertised Vs Actual Product4%

Durability3%

Defective Material/Parts3%

Value For Money3%

Wrinkles3%

Shape/Style3%

Common questions

Is leaving card profitable to sell on Amazon United Kingdom?: The niche generates £158K/yr across 53 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Worth a look (56/100).
How competitive is the leaving card niche?: 29 brands and 38 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in leaving card?: Top complaints mined from reviews: Size-Overall, Value For Money, Print Quality. The return rate is 0.2%.
When does demand for leaving card peak?: Demand peaks in Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the leaving card niche?: Listings span £1.29–£8.43; the average listing price is £3.72 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.