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Large Paper Clips

Fail

Prices span $2.63–$9.43, mostly outside the sweet spot, so Large Paper Clips is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£52K/yr78K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
54%top-5 click share · 18 brands · 80 sellers

Flapen Score

Large Paper Clips against its category

The dotted line is the Stationery & Office Supplies average. Past it, Large Paper Clips is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Paper Clips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Paper Clips 78K times last year and spent an estimated £52K. The top 5 brands take 71% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
13.8%
Market size, estimated
£52Ka year
Peak month
January1.4× the quietest month
Top search term
large paper clips33K searches a year

02 · Price

A sale here is worth £4.81.

Listings sell for £4.81 on average, from £2.63 to £9.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.81 that is £2K to £4K a year per listing.

Average price
£4.81under the $15 to $100 sweet spot
Price range
£2.63–£9.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #129 within Office Supplies. It carries 929 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
95%
Out of stock, average day
2.2%
Average rank
#129in Office Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
929per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Large Paper Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

80

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

24%

  • FUDAO FAMILY23%
  • Q-Connect21%
  • SOTMALTK10%
  • Just stationery9%
  • WUPENGZON8%
  • Essentials5%

Demand

Large Paper Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Large Paper Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large paper clips33K/yr
  • paper clips large20K/yr
  • jumbo paper clips6K/yr
  • giant paper clips5K/yr
  • big paper clips4K/yr
  • large paperclips4K/yr
  • extra large paper clips3K/yr
  • large paper clips 50mm3K/yr

Reviews and returns

What reviews say buyers love and hate about Large Paper Clips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality21%−0.01

Jumbo paper clips

Don't buy these paperclips

Quality-Overall14%+0.65

Could be better made

Color14%−0.08

Perfect size, as big as palm of hand, was a bit disapointed in colours provided, as it shows 6 colours which is why i ordered them,

Odd number of colours

Flexibility14%−0.13

the bending process means that the jagged steel end sticks out beyond the plastic

Metal Quality7%−0.06

Metal exposed at the end of some

Love

Advertised Vs Actual Product26%+0.85

As described

As advertised

Exactly what I needed

Quality-Overall19%+0.65

well made

Excellent quality

Good product

Paper Quality12%−0.01

Good quality paper clips

Good solid paper clips

These jumbo paper clips are great

Strength10%+0.17

Strong

Good, strong clips

Strong grip

Value For Money8%+1.15

Value for money

Good value

Good product and good price

Return

0.3% Return rate 82% Fixable by listing

Size-Overall83%█▅▅▇▅▆
Strength5%▁▅█▁▂▇
Quality-Overall3%▁▁█▁▄▁

Could be better made

Paper Quality2%▁▁▁▁██

Jumbo paper clips

Don't buy these paperclips

Ease Of Use2%▁█▁▁▃▁

FAQ

Common Large Paper Clips questions

Answered from the same tracked data.