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Large Envelopes

Fail

Shoppers spend only $31K a year here, so Large Envelopes is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£31K/yr26K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
70%top-5 click share · 8 brands · 34 sellers

Flapen Score

Large Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Large Envelopes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Large Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Large Envelopes 26K times last year and spent an estimated £31K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
16.7%
Market size, estimated
£31Ka year
Peak month
October1.6× the quietest month
Top search term
c4 envelopes22K searches a year

02 · Price

A sale here is worth £7.11.

Listings sell for £7.11 on average, from £2.44 to £16.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.11 that is £711 to £2K a year per listing.

Average price
£7.11under the $15 to $100 sweet spot
Price range
£2.44–£16.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£711–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #16 within Envelopes & Mailing Supplies. It carries 1,501 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
87%
Out of stock, average day
0.7%
Average rank
#16in Envelopes & Mailing Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,501per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Large Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

34

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Blake52%
  • Triplast18%
  • evour14%
  • Thymera7%
  • iSOUL3%
  • Q-Connect3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Large Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Large Envelopes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%−0.08

seal - rather the adhesive is exposed on both sides so not quite so convenient for storage etc

doesn't stick down well so have to use sellotape or they would come open in the mail

not very sticky went wanting to seal it up

Thickness19%−0.10

Very thin

Not a very thick weight plain brown envelopeas I had hoped

this product is pretty thin

Quality-Overall12%+0.32

Really poor quality

Very poor quality

Poor quality - avoid

Strength8%−0.01

Envelopes used to be made of sturdier paper, but this product is pretty thin

could be slightly sturdier

Smell8%−0.04

Envelope smell awful like rotten fish

Love

Quality-Overall28%+0.32

Good quality envelopes

Excellent product

Good Quality

Value For Money22%+1.01

Worth buying

Good Value

Excellent value for money

Advertised Vs Actual Product14%+1.29

Did the job

As described

Exactly right

Size-Overall9%+0.97

Good size

Great as described fit for purpose

Useful size envelopes

Paper Quality7%+0.57

The kraft paper is thick and fairly sturdy, so they withstand repeated use

Good quality paper

Just open, place paper inside and seal

Return

0.3% Return rate 63% Fixable by listing

Size-Overall60%▆▅▆▅█▄
Quality-Overall13%██▂▂▁▄

Really poor quality

Very poor quality

Poor quality - avoid

Value For Money5%▁▁▅▁▁█

A bit costlier

Adhesion/Stickiness5%▁▁█▄▁▃

seal - rather the adhesive is exposed on both sides so not quite so convenient for storage etc

doesn't stick down well so have to use sellotape or they would come open in the mail

not very sticky went wanting to seal it up

Strength3%▁▁▁█▁▃

Envelopes used to be made of sturdier paper, but this product is pretty thin

could be slightly sturdier

FAQ

Common Large Envelopes questions

Answered from the same tracked data.