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Laminator

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -9.3% this quarter, so Laminator is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 835 Stationery & Office Supplies niches · +5 vs the category median of 47
Market size
£1.3M/yr865K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
74%top-5 click share · 8 brands · 11 sellers

Flapen Score

Laminator against its category

The dotted line is the Stationery & Office Supplies average. Past it, Laminator is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laminator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Laminator 865K times last year and spent an estimated £1.3M. The top 5 brands take 91% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 865K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
865K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
9.8%
Market size, estimated
£1.3Ma year
Peak month
September1.5× the quietest month
Top search term
laminator527K searches a year

02 · Price

A sale here is worth £15.22.

Listings sell for £15.22 on average, from £12.46 to £24.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £15.22 that is £76K to £91K a year per listing.

Average price
£15.22inside the $15 to $100 sweet spot
Price range
£12.46–£24.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£76K–£91K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #11 within Office Electronics. It carries 1,560 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#11in Office Electronics
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,560per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Laminator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£130K£259K£389K£518K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • Amazon Basics31%
  • MAXDONE27%
  • Crenova16%
  • Bonsaii12%
  • BONSEN6%
  • BEEWAY4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Laminator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Laminator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laminator527K/yr
  • laminator machine193K/yr
  • a4 laminator50K/yr
  • laminator a421K/yr
  • laminating machine17K/yr
  • a4 laminator machine12K/yr
  • laminators7K/yr
  • laminator machine a45K/yr
  • laminater6K/yr
  • mini laminator5K/yr

Reviews and returns

What reviews say buyers love and hate about Laminator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.11

Broken

didnt last

However I am not convinced in durability

Jamming/Clogging13%−0.08

Jammed straight away

thing gets jammed

Keeps jamming

Quality-Overall9%+0.15

- Its clear the freeby sample ones are very poor quality

After few months quality is getting worse

cheap rubbish

Size-Overall7%+0.21

Very small

This mechine looks small

It's also way smaller than I expected

Paper Quality7%−0.04

the paper used was a cheap photocopier paper

The paper kept getting stuck in the machine

paper keeps getting stuck inside the laminator

Love

Value For Money26%+1.77

Good buy for the money

value for money

Excellent value

Quality-Overall15%+0.15

Great product p

Excellent product and excellent seller

Excellent Quality

Ease Of Use14%+0.72

easy to store

Easy to use

It proved very easy to operate

Advertised Vs Actual Product9%+0.42

As advertised

Exactly as described

Works as it should

Compactness7%+0.49

Compact and easy to store

Great compact

Compact and easy to use

Return

1.2% Return rate 10% Fixable by listing

Functionality-Overall26%▄█▆▆▅▆

Did not work

it is not working

Jamming/Clogging13%▇▆█▄▇▆

Jammed straight away

thing gets jammed

Keeps jamming

Size-Overall8%█▄▅▅▆▅

Very small

This mechine looks small

It's also way smaller than I expected

Quality-Overall7%▆▃▂██▅

- Its clear the freeby sample ones are very poor quality

After few months quality is getting worse

cheap rubbish

Defective Material/Parts6%▅█▇▄▆▅

FAQ

Common Laminator questions

Answered from the same tracked data.