Labels
FailPrices span $2.10–$8.06, mostly outside the sweet spot, so Labels is a Fail.
- Flapen Score
- 44 / 100Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 4744
- Market size
- £633K/yr1.0M searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 81%top-5 click share · 10 brands · 99 sellers
Flapen Score
Labels against its category
The dotted line is the Stationery & Office Supplies average. Past it, Labels is stronger. Inside it, weaker.
Market
The Labels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Labels 1.0M times last year and spent an estimated £633K. The top 5 brands take 81% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £633K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £633Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- labels254K searches a year
02 · Price
A sale here is worth £3.78.
Listings sell for £3.78 on average, from £2.10 to £8.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £3.78 that is £38K to £47K a year per listing.
- Average price
- £3.78under the $15 to $100 sweet spot
- Price range
- £2.10–£8.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £38K–£47K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Office Supplies. It carries 2,024 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Office Supplies
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,024per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Labels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Double Dragon Address Labels | 250 Labels/Roll | 89mm x 36mm | Self-Adhesive White Stickers | BPA-Free | Handwriting Laser & Inkjet Printer Compatible | For Shipping Filing Storage & Food Container
- Price
- £3.11
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 11y ago

Q-Connect Address Label Roll Repositionable Self Adhesive 89 mm x 36 mm White KF26092 200 Count ( Pack of 1)
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 10,742
- Age
- 19y ago

SmithPackaging Address Label Roll Self Adhesive 89 mm x 36 mm White 250 Labels Per Roll
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 2y ago
![eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers](https://m.media-amazon.com/images/I/31G2MZUxI2L.jpg)
eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 6mo ago

EJI Labels. 96 x Plain White Labels. Self Adhesive Address Labels. 100x50mm. Sticky. Blank Postage Stickers.
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 861
- Age
- 2y ago
Trending
estimated 90-day click momentum
Blake Everyday - Address Roll Labels (89 x 36mm) - 250 Labels - Self-Adhesive Label Stickers - Shipping Sticker 3.5 x 1.4 Inches - Office Organization Food Labelling & Business Supplies
- Price
- £2.51
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago

SmithPackaging Address Label Roll Self Adhesive 89 mm x 36 mm White 250 Labels Per Roll
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 2y ago
![eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers](https://m.media-amazon.com/images/I/31G2MZUxI2L.jpg)
eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 6mo ago

Just Stationery 19x12mm Sticky Label - White
- Price
- £2.10
- Rating
- 4.5/5
- Reviews
- 3,645
- Age
- 13y ago

Double Dragon Address Labels | 250 Labels/Roll | 89mm x 36mm | Self-Adhesive White Stickers | BPA-Free | Handwriting Laser & Inkjet Printer Compatible | For Shipping Filing Storage & Food Container
- Price
- £3.11
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 11y ago
Newest
by launch date
Blake Everyday - Address Roll Labels (89 x 36mm) - 250 Labels - Self-Adhesive Label Stickers - Shipping Sticker 3.5 x 1.4 Inches - Office Organization Food Labelling & Business Supplies
- Price
- £2.51
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago
![eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers](https://m.media-amazon.com/images/I/31G2MZUxI2L.jpg)
eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 6mo ago

SmithPackaging Address Label Roll Self Adhesive 89 mm x 36 mm White 250 Labels Per Roll
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 2y ago

EJI Labels. 96 x Plain White Labels. Self Adhesive Address Labels. 100x50mm. Sticky. Blank Postage Stickers.
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 861
- Age
- 2y ago

500 Pack 40 x 20 mm White Labels Stickers Sticky Labels
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 1,282
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
99
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
13%
- Double Dragon41%
- Q-Connect13%
- SmithPackaging11%
- eCompostable9%
- EJI Labels7%
- ilauke6%
- Open — no brand owns it (4 brands, 13%)
Demand
Labels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.4×
Search terms
Top Labels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- labels254K/yr
- sticky labels239K/yr
- labels stickers118K/yr
- address labels67K/yr
- sticky labels on a roll40K/yr
- label stickers37K/yr
- label40K/yr
- white sticky labels36K/yr
- white labels29K/yr
- sticker labels25K/yr
Reviews and returns
What reviews say buyers love and hate about Labels
We read the reviews and the return reasons for every product selling here.
“Not very sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Labels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









