Skip to content

Labels

prices mostly outside the sweet spot ($2.10–$8.06) — Labels doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 66Growth 22Conversion 98Competition 16Returns 100Price range 0Avg price 11Brand share 41Review moat 45Quality gap 23
This niche Category average

Is Labels profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Labels is a £633K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep. Verdict: Skip it — 44/100.

Labels: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.6% over the last 90 days and 16.2% of searches end in a purchase.

£633K

revenue / yr

Units sold / yr200K
Search volume / yr-6.6%1.0M
Conversion rate16.2%
Avg price£3.78

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 99
Top-5 product click share81%
Open market19%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews2,024

Top Labels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£95K£190K£285K£380K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

99

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

  • Double Dragon41%
  • Q-Connect13%
  • SmithPackaging11%
  • eCompostable9%
  • EJI Labels7%
  • ilauke6%
  • Open — no brand owns it (4 brands, 13%)

Labels demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.0MCVR16.2%Products10Brands10Top 5 Brands81%OOS Rate0.0%Rating4.6★Reviews2,024Avg BSR#29
25K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.4×

Top Labels search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • labels254K/yr
  • sticky labels239K/yr
  • labels stickers118K/yr
  • address labels67K/yr
  • sticky labels on a roll40K/yr
  • label stickers37K/yr
  • label40K/yr
  • white sticky labels36K/yr
  • white labels29K/yr
  • sticker labels25K/yr

What reviews say buyers love and hate about Labels

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Value For Money20%

Good Value

Advertised Vs Actual Product18%

As described

Quality-Overall17%

Good quality and easy to apply

Adhesion/Stickiness15%

Sticky

Ease Of Use14%

Easy to use

What buyers complain about

86% of reviews
Adhesion/Stickiness33%

Not very sticky

Value For Money13%

Expensive delivery

Quality-Overall10%

Cheap

Size-Overall10%

A little large

Thickness4%

Thin

Labels return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Adhesion/Stickiness
18%
3Advertised Vs Actual Product
6%
4Compatibility-Overall
4%
5Functionality-Overall
3%

Common Labels questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Labels 44/100 on Amazon United Kingdom — Skip it. The niche generates £633K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.
Search demand for Labels on Amazon United Kingdom peaks in Sep, where the busiest month runs 1.4× the quietest.