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Labels

Fail

Prices span $2.10–$8.06, mostly outside the sweet spot, so Labels is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£633K/yr1.0M searches / yr
90-day growth
-6.6%search demand this quarter
Competition
81%top-5 click share · 10 brands · 99 sellers

Flapen Score

Labels against its category

The dotted line is the Stationery & Office Supplies average. Past it, Labels is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Labels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Labels 1.0M times last year and spent an estimated £633K. The top 5 brands take 81% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £633K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
16.2%
Market size, estimated
£633Ka year
Peak month
September1.4× the quietest month
Top search term
labels254K searches a year

02 · Price

A sale here is worth £3.78.

Listings sell for £3.78 on average, from £2.10 to £8.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £3.78 that is £38K to £47K a year per listing.

Average price
£3.78under the $15 to $100 sweet spot
Price range
£2.10–£8.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
£38K–£47K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Office Supplies. It carries 2,024 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#29in Office Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,024per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Labels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£95K£190K£285K£380K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

99

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

  • Double Dragon41%
  • Q-Connect13%
  • SmithPackaging11%
  • eCompostable9%
  • EJI Labels7%
  • ilauke6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Labels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.4×

Search terms

Top Labels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • labels254K/yr
  • sticky labels239K/yr
  • labels stickers118K/yr
  • address labels67K/yr
  • sticky labels on a roll40K/yr
  • label stickers37K/yr
  • label40K/yr
  • white sticky labels36K/yr
  • white labels29K/yr
  • sticker labels25K/yr

Reviews and returns

What reviews say buyers love and hate about Labels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness33%−0.07

Not very sticky

Not particularly adhesive

These dont stick

Value For Money13%+0.43

Expensive delivery

Overpriced

Waste of money

Quality-Overall10%−0.05

Cheap

Junk

poor quality

Size-Overall10%−0.01

A little large

Smaller than it thought

Labels are too small for me event to write on for travel I suggest two sizes bigger

Thickness4%−0.05

Thin

Love

Value For Money20%+0.43

Good Value

Value for money

Great value

Advertised Vs Actual Product18%+1.93

As described

Does the job

Just what I wanted

Quality-Overall17%−0.05

Good quality and easy to apply

Certainly no complaints

Good Quality

Adhesion/Stickiness15%−0.07

Sticky

no problems at all with them sticking

Very good adhesive

Ease Of Use14%+1.65

Easy to use

Easy to remove

Easy to write on

Return

0.1% Return rate 68% Fixable by listing

Size-Overall62%▁▄▇█▆█

A little large

Smaller than it thought

Labels are too small for me event to write on for travel I suggest two sizes bigger

Adhesion/Stickiness18%▁█▅▄▇▁

Not very sticky

Not particularly adhesive

These dont stick

Advertised Vs Actual Product6%▁█▁▁▁▅
Compatibility-Overall4%▁▁█▅▁▁
Functionality-Overall3%▁▁▁▁█▁

Do not do what they are supposed to

FAQ

Common Labels questions

Answered from the same tracked data.