Is labels profitable to sell on Amazon United Kingdom?

The niche generates £633K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (44/100).

How competitive is the labels niche?

10 brands and 99 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in labels?

Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Quality-Overall. The return rate is 0.1%.

When does demand for labels peak?

Demand peaks in Sep; the busiest month runs 1.4× the quietest.

What does it cost to enter the labels niche?

Listings span £2.10–£8.06; the average listing price is £3.78 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.

labels

Skip it

Prices mostly outside the sweet spot ($2.10–$8.06) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Market size

Good£633K

£633K/yr · 1.0M searches

Review moat

Okay2,023.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Avg price

Bad£3.78

avg listing price — sweet spot $15–$100

Price range

Bad£2.10–£8.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, labels is a £633K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

labels market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: £567K–£756K; units × avg price
Conversion rate: 16.2%
Avg BSR: #29
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

Double Dragon41%
Q-Connect13%
SmithPackaging11%
eCompostable9%
EJI Labels7%
ilauke6%
Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.4×

Open Trend

Top labels search terms

labels254K/yr -3.8%9.1% conv.
sticky labels239K/yr -9.9%14.4% conv.
labels stickers118K/yr +0.3%9.5% conv.
address labels67K/yr -18.2%9.3% conv.
sticky labels on a roll40K/yr +16.8%21.1% conv.
label stickers37K/yr +4.1%7.6% conv.
label40K/yr -18.0%3.4% conv.
white sticky labels36K/yr -14.2%19.1% conv.
white labels29K/yr -4.7%17.6% conv.
sticker labels25K/yr -6.6%8.8% conv.

All search terms

Top labels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Double Dragon£3.114.7★514 rev

Q-Connect Address Label Roll Repositionable Self Adhesive 89 mm x 36 mm White KF26092 200 Count ( Pack of 1)

Q-Connect£2.354.6★10,742 rev

SmithPackaging Address Label Roll Self Adhesive 89 mm x 36 mm White 250 Labels Per Roll

SmithPackaging£3.704.7★598 rev

eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers

eCompostable£3.344.6★96 rev

EJI Labels. 96 x Plain White Labels. Self Adhesive Address Labels. 100x50mm. Sticky. Blank Postage Stickers.

EJI Labels£3.374.6★861 rev

Newest

by launch date

Blake Everyday - Address Roll Labels (89 x 36mm) - 250 Labels - Self-Adhesive Label Stickers - Shipping Sticker 3.5 x 1.4 Inches - Office Organization Food Labelling & Business Supplies

Blake£2.519 rev

5mo ago

eCompostable Self Adhesive Address Labels 89x36mm 250 White Sticky Labels Roll for Mailing [Non Thermal] Packaging & Organisation Labels Stickers

eCompostable£3.3496 rev

6mo ago

SmithPackaging Address Label Roll Self Adhesive 89 mm x 36 mm White 250 Labels Per Roll

SmithPackaging£3.70598 rev

2y ago

EJI Labels. 96 x Plain White Labels. Self Adhesive Address Labels. 100x50mm. Sticky. Blank Postage Stickers.

EJI Labels£3.37861 rev

2y ago

500 Pack 40 x 20 mm White Labels Stickers Sticky Labels

TownStix£3.341,282 rev

3y ago

What buyers say about labels

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good Value”

Advertised Vs Actual Product18%

“As described”

Quality-Overall17%

“Good quality and easy to apply”

Adhesion/Stickiness15%

“Sticky”

Ease Of Use14%

“Easy to use”

Size-Overall7%

“Good Size”

Writing Experience1%

“Easy to write on”

Strength1%

“Not flimsy at all”

Paper Quality1%

“The paper is matt”

Document Organizing/Classification1%

“These 250 sticky labels stick well, peel easily, and are perfect for organizing everything”

What buyers complain about

Adhesion/Stickiness33%

“Not very sticky”

Value For Money13%

“Expensive delivery”

Quality-Overall10%

“Cheap”

Size-Overall10%

“A little large”

Thickness4%

“Thin”

Paper Quality4%

“Does the trick just annoying paper you have to tear off after removing the lable”

Smudge Resistance4%

“Smudge”

Ease Of Cleaning4%

“it needs heavy scraping”

Functionality-Overall2%

“Do not do what they are supposed to”

Durability1%

“came off after few days”

Top return reasons

Size-Overall62%

Adhesion/Stickiness18%

Advertised Vs Actual Product6%

Compatibility-Overall4%

Functionality-Overall3%

Paper Brightness2%

Paper Compatibility2%

Value For Money2%

Ease Of Use1%

Water Resistance1%

Common questions

Is labels profitable to sell on Amazon United Kingdom?: The niche generates £633K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (44/100).
How competitive is the labels niche?: 10 brands and 99 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in labels?: Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Quality-Overall. The return rate is 0.1%.
When does demand for labels peak?: Demand peaks in Sep; the busiest month runs 1.4× the quietest.
What does it cost to enter the labels niche?: Listings span £2.10–£8.06; the average listing price is £3.78 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.