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Lab Book

Fail

The top 5 brands take 96% of clicks, so Lab Book is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£105K/yr49K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
58%top-5 click share · 8 brands · 52 sellers

Flapen Score

Lab Book against its category

The dotted line is the Stationery & Office Supplies average. Past it, Lab Book is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lab Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lab Book 49K times last year and spent an estimated £105K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
15.8%
Market size, estimated
£105Ka year
Top search term
black and red a4 notebook14K searches a year

02 · Price

A sale here is worth £13.64.

Listings sell for £13.64 on average, from £3.12 to £37.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.64 that is £1K to £3K a year per listing.

Average price
£13.64under the $15 to $100 sweet spot
Price range
£3.12–£37.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Notebooks, Writing Pads & Diaries. It carries 1,018 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#124in Notebooks, Writing Pads & Diaries
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,018per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Lab Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

52

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

2%

  • Black n' Red82%
  • Logix Books Ltd.�6%
  • Star and Stripes3%
  • Q-Connect3%
  • Clairefontaine2%
  • Zengjo2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Lab Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Oct · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Lab Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and red a4 notebook14K/yr
  • black n red notebook a44K/yr
  • red and black notebook a46K/yr
  • red and black4K/yr
  • black and red4K/yr
  • lab book6K/yr
  • lab notebook4K/yr
  • laboratory notebooks4K/yr
  • oxford black n red a4 notebook3K/yr

Reviews and returns

What reviews say buyers love and hate about Lab Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.01

A little expensive yes

they are pricey

they a bit on the pricey side

Durability4%−0.10

doesnt feel very durable

Paper Quality4%−0.06

However, the paper quality could be better, as some pens tend to show through the pages

Love

Quality-Overall23%+2.33

Great quality

Always good and high quality

Good quality, value for money

Size-Overall22%+1.39

the sizing is accurate

Good size

the size is convenient to carry around

Paper Quality13%−0.06

Quality, thick sheets of lined A4 pads with a strong cover and wired spin that lasts until the final sheet is used

The quality of the paper is genuinely excellent

Plain simple ruled pages

Thickness5%+0.38

It is just the right thickness

far superior to the thinner

Value For Money5%−0.01

Cheap as in good value for money

Return

0.4% Return rate 72% Fixable by listing

Size-Overall56%▄▅▆█▆▆
Advertised Vs Actual Product10%▁▄▁▂█▂
Paper Quality8%█▃▃▁▃▃

However, the paper quality could be better, as some pens tend to show through the pages

Value For Money5%▁█▂▄▁▃

A little expensive yes

they are pricey

they a bit on the pricey side

Smell3%▁▁█▁▁▁

FAQ

Common Lab Book questions

Answered from the same tracked data.