Is kpop wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 17 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (45/100).

How competitive is the kpop wrapping paper niche?

11 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in kpop wrapping paper?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Thickness. The return rate is 0.2%.

What does it cost to enter the kpop wrapping paper niche?

Listings span £3.29–£25.00; the average listing price is £8.68 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.

kpop wrapping paper

Skip it

A small market ($54K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Great119.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.29–£25.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.68

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£54K

£54K/yr · 65K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, kpop wrapping paper is a £54K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

kpop wrapping paper market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £26K–£35K; units × avg price
Conversion rate: 9.5%
Avg BSR: #573
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 18.0%
Avg brand age: 35 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Danilo Promotions LTD47%
Luclay17%
Kaimirui11%
NTGFU10%
Pone pimiento4%
GleeWrap3%
Open — no brand owns it (5 brands, 7%)

Top kpop wrapping paper search terms

kpop wrapping paper19K/yr +10.5%6.2% conv.
k pop wrapping paper8K/yr +23.4%7.5% conv.
kpop demon hunters wrapping paper15K/yr -17.6%6.7% conv.
kpop wrapping paper birthday4K/yr +35.9%6.7% conv.
k pop wrapping paper roll6K/yr +1.2%7.1% conv.
k pop demon hunters wrapping paper8K/yr -25.1%7.9% conv.
kpop demon hunter wrapping paper5K/yr -37.4%8.7% conv.

All search terms

Top kpop wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KPOP Demon Hunters Wrapping Paper Roll Multicolour K-Pop Gift Wrap Wrapping Paper for Birthdays Parties & Presents Official Netflix K-Pop Demon Hunters Roll Wrap for Kids Teens & Fans (2M ROLL)

Danilo Promotions LTD£4.854.5★9 rev

K-POP Demon Hunters Gift Wrap Set 2 Sheets and Tags 50 x 70cm Officially Licensed KPOP Wrapping Paper Birthday Gifts

Danilo Promotions LTD£3.295.0★11 rev

KPOP Demon Hunters Wrapping Paper Roll Multicolour K-Pop Gift Wrap Wrapping Paper for Birthdays Parties & Presents Official Netflix K-Pop Demon Hunters Roll Wrap for Kids Teens & Fans

Danilo Promotions LTD£5.234.5★9 rev

12PACK K Pop Gift Wrapping Paper Present Wrapping Paper 20x27Inch Cartoon Character Theme Design for Birthday Congrats Easter Holilday Party Storage Festive Decoration

Kaimirui£10.894.0★6 rev

Birthday Gift Wrapping Paper 5 Sheets- Kpop Pink Gift Wrap for Present 50*70cm Funny Personalised Recyclable Gift Wrap Paper Happy Birthday Wrapping Pape for Kids Boys Girls Party Favor Wedding Decor

Luclay£8.194.9★25 rev

Newest

by launch date

KPOP Demon Hunters Wrapping Paper Roll Multicolour K-Pop Gift Wrap Wrapping Paper for Birthdays Parties & Presents Official Netflix K-Pop Demon Hunters Roll Wrap for Kids Teens & Fans (2M ROLL)

Danilo Promotions LTD£4.859 rev

1mo ago

K-POP Demon Hunters Gift Wrap Set 2 Sheets and Tags 50 x 70cm Officially Licensed KPOP Wrapping Paper Birthday Gifts

Danilo Promotions LTD£3.2911 rev

2mo ago

KPOP Demon Hunters Wrapping Paper Roll Multicolour K-Pop Gift Wrap Wrapping Paper for Birthdays Parties & Presents Official Netflix K-Pop Demon Hunters Roll Wrap for Kids Teens & Fans

Danilo Promotions LTD£5.239 rev

2mo ago

12 Sheets K-pop Wrapping Paper 50cm x 70cm Purple Gift Wrap for Present Crafts Music Theme Gift Wrap Paper for Kids Adults Birthday Party Christmas Wedding Decor

Fakcrkun£10.081 rev

3mo ago

GleeWrap K Pop Wrapping Paper Korean Pop Inspired Music Gift Wrap for Teen Girls Birthday with Pink and Purple Microphones Headphones Finger Hearts and Idol Style Designs 4 Sheets 50 x 70 cm

GleeWrap£5.990 rev

3mo ago

What buyers say about kpop wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall45%

“good-quality gift wrapping kit that works well for a variety of occasions”

Gifting Purpose10%

“This was perfect for childrens gifts”

Color10%

“The colours are pretty”

Advertised Vs Actual Product5%

“As Described”

Storage Capacity5%

“This bag is lovely its got plenty of room”

Paper Quality5%

“Large Quality paper”

Thickness5%

“Thick and lovely quality”

Value For Money3%

“I think the current price of £9.99 for 12 sheets is good value”

Brightness/Shine/Glow2%

“It feels bright, energetic and fun without looking cheap or tacky”

Ease Of Use1%

“easy to work with”

What buyers complain about

Adhesion/Stickiness31%

“Tapes not very good”

Ease Of Use22%

“Difficult to fold”

Thickness22%

“its too thick making it hard to fold”

Value For Money8%

“Expensive for 2 sheets”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product25%

Paper Quality25%

Color13%

Common questions

Is kpop wrapping paper profitable to sell on Amazon United Kingdom?: The niche generates £54K/yr across 17 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (45/100).
How competitive is the kpop wrapping paper niche?: 11 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in kpop wrapping paper?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Thickness. The return rate is 0.2%.
What does it cost to enter the kpop wrapping paper niche?: Listings span £3.29–£25.00; the average listing price is £8.68 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.