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Kpop Wrapping Paper

Fail

Shoppers spend only $54K a year here, so Kpop Wrapping Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£54K/yr65K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
69%top-5 click share · 11 brands · 18 sellers

Flapen Score

Kpop Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Kpop Wrapping Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kpop Wrapping Paper 65K times last year and spent an estimated £54K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
9.5%
Market size, estimated
£54Ka year
Top search term
kpop wrapping paper19K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £3.29 to £25.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.68 that is £868 to £2K a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£3.29–£25.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£868–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #573 within Paper. It carries 119 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
18.0%
Average rank
#573in Paper
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
119per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kpop Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Danilo Promotions LTD47%
  • Luclay17%
  • Kaimirui11%
  • NTGFU10%
  • Pone pimiento4%
  • GleeWrap3%
  • Open — no brand owns it (5 brands, 7%)

Search terms

Top Kpop Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kpop wrapping paper19K/yr
  • k pop wrapping paper8K/yr
  • kpop demon hunters wrapping paper15K/yr
  • kpop wrapping paper birthday4K/yr
  • k pop wrapping paper roll6K/yr
  • k pop demon hunters wrapping paper8K/yr
  • kpop demon hunter wrapping paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness31%−0.16

Tapes not very good

Sellotape won't stick to it

tape doesnt stick well

Ease Of Use22%−0.14

Difficult to fold

Tape provided is double sided so very difficult to use

Thickness22%+0.11

its too thick making it hard to fold

Paper was mot thin

Value For Money8%+0.25

Expensive for 2 sheets

Love

Quality-Overall45%+2.80

good-quality gift wrapping kit that works well for a variety of occasions

Good quality wrapping sheets would definitely recommend

Amazing quality

Gifting Purpose10%+0.52

This was perfect for childrens gifts

good-quality gift wrapping kit that works well for a variety of occasions

Birthdays, party gifts, music lovers, teenagers, colourful personalities — it just makes presents feel more exciting instantly

Color10%+0.48

The colours are pretty

Lovely design and colours

The colours really pop in real life

Advertised Vs Actual Product5%−0.04

As Described

Storage Capacity5%+0.25

This bag is lovely its got plenty of room

Return

0.2% Return rate 75% Fixable by listing

Size-Overall38%█▁▃▁▁█
Advertised Vs Actual Product25%▁▁█▁▁▁
Paper Quality25%
Color13%▁▁█▁▁▁

FAQ

Common Kpop Wrapping Paper questions

Answered from the same tracked data.