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Kids Whiteboard

Fail

Shoppers spend only $38K a year here, so Kids Whiteboard is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£38K/yr69K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
50%top-5 click share · 19 brands · 23 sellers

Flapen Score

Kids Whiteboard against its category

The dotted line is the Stationery & Office Supplies average. Past it, Kids Whiteboard is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Whiteboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Whiteboard 69K times last year and spent an estimated £38K. The top 5 brands take 66% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
4.8%
Market size, estimated
£38Ka year
Peak month
September8.4× the quietest month
Top search term
kids whiteboard25K searches a year

02 · Price

A sale here is worth £11.40.

Listings sell for £11.40 on average, from £5.72 to £29.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.40 that is £0 to £1K a year per listing.

Average price
£11.40under the $15 to $100 sweet spot
Price range
£5.72–£29.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #26 within Office Supplies. It carries 4,165 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
93%
Out of stock, average day
5.4%
Average rank
#26in Office Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,165per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kids Whiteboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

29%

  • Nicpro20%
  • Kioneer19%
  • FB FunkyBuys18%
  • Hisredsun5%
  • Yibaijia5%
  • Oiiurly5%

Demand

Kids Whiteboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Kids Whiteboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids whiteboard25K/yr
  • whiteboard for kids10K/yr
  • kids white board7K/yr
  • whiteboard kids6K/yr
  • white board for kids5K/yr
  • childrens whiteboard5K/yr
  • white boards for kids4K/yr
  • white board for kids at home4K/yr
  • white board kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Whiteboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%

Poor quality

The pens are bad quality

Cheapo rubbish

Size-Overall10%

Not fit for purpose

the pens are quite small

Very small

Value For Money9%

would have cost just under half of what I paid for item

Not worth it at half the price

Overprice and not as described

Strength6%

A bit flimsy

the stand a little bit flimsy

Flimsy and not robust at all for children

Magnetic Strength/Adsorption5%−0.02

Not magnetic

Tried to hang a calendar with magnetic clips slide straight to the bottom board is not magnetic enough pen tray keeps falling off its called basic for a very good reason

the boards arent magnetic

Love

Quality-Overall18%

Good quality board

All the pens are good quality

Better quality

Advertised Vs Actual Product11%+1.31

Great item just as advertised

As described

Does the job

Size-Overall10%

Good size

great size for the young ones super Birthday present

Handy size with a stand

Value For Money10%

Good value

Great value for money

Great value

Ease Of Use6%+0.50

Easy to use

easy to read

Really handy

Return

0.6% Return rate 75% Fixable by listing

Size-Overall63%▆▇▇█▇▇

Not fit for purpose

the pens are quite small

Very small

Quality-Overall5%▁▇▂▅█▄

Poor quality

The pens are bad quality

Cheapo rubbish

Functionality-Overall4%█▂▂▂▁▂
Magnetic Strength/Adsorption3%▁▄▅▇█▂

Not magnetic

Tried to hang a calendar with magnetic clips slide straight to the bottom board is not magnetic enough pen tray keeps falling off its called basic for a very good reason

the boards arent magnetic

Strength3%▁▁█▂▄▄

A bit flimsy

the stand a little bit flimsy

Flimsy and not robust at all for children

FAQ

Common Kids Whiteboard questions

Answered from the same tracked data.