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Kids Notebook

Fail

Prices span $2.29–$11.03, mostly outside the sweet spot, so Kids Notebook is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£31K/yr156K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
37%top-5 click share · 23 brands · 60 sellers

Flapen Score

Kids Notebook against its category

The dotted line is the Stationery & Office Supplies average. Past it, Kids Notebook is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Notebook 156K times last year and spent an estimated £31K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
3.2%
Market size, estimated
£31Ka year
Peak month
December4.4× the quietest month
Top search term
kids notebook32K searches a year

02 · Price

A sale here is worth £6.21.

Listings sell for £6.21 on average, from £2.29 to £11.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.21 that is £621 to £2K a year per listing.

Average price
£6.21under the $15 to $100 sweet spot
Price range
£2.29–£11.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£621–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #104 within Notebooks, Writing Pads & Diaries. It carries 690 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#104in Notebooks, Writing Pads & Diaries
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
690per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kids Notebook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£927£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

60

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

37%

Top 20: 80%

Open market

38%

  • GINMLYDA23%
  • Squiggle12%
  • ojussa8%
  • Invalidism7%
  • SUMMIT7%
  • Silvine6%

Demand

Kids Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Kids Notebook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids notebook32K/yr
  • girls notebook30K/yr
  • notebook for girls17K/yr
  • kids notebooks girls10K/yr
  • notebook kids9K/yr
  • notebook for kids8K/yr
  • kids notepad6K/yr
  • notebooks for kids10K/yr
  • notebooks for girls6K/yr
  • notebook girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Notebook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+1.32

Not great value

Expensive for what it was

Overpriced

Paper Quality13%−0.03

The paper is thin

Weird, same weight paper as pukka pads,

The hold on the paper is quite fragile too

Quality-Overall9%+0.96

Not great quality

Rubbish

Poor quality

Functionality-Overall9%−0.08

Pen didnt work

Pen not working

The pen does not work

Size-Overall7%

Too small

Small note pads

There smaller than I thought they would be

Love

Value For Money25%+1.32

Excellent value

GOOD VALUE

like I said well worth the money and something different

Quality-Overall18%+0.96

Great quality

Fair quality too

seem well made

Color9%−0.05

good colour

Beautiful color covers

the colours are nice

Advertised Vs Actual Product9%+0.67

Exactly what I need

Exactly as described

Exactly as shown

Paper Quality8%−0.03

Excellent paper

the binding is super with the pages have very high grade paper

The paper quality is good and detachable

Return

0.3% Return rate 71% Fixable by listing

Size-Overall58%▅▄▃▇█▆

Too small

Small note pads

There smaller than I thought they would be

Paper Quality7%▁▄█▁▁▅

The paper is thin

Weird, same weight paper as pukka pads,

The hold on the paper is quite fragile too

Quality-Overall7%▁█▇▄▁▁

Not great quality

Rubbish

Poor quality

Color5%▁▁█▅▁▁

Dye rubs off

NOT as stated by colour of the barrel

Value For Money5%█▁▄▁▁▁

Not great value

Expensive for what it was

Overpriced

FAQ

Common Kids Notebook questions

Answered from the same tracked data.