kids notebook
Skip itPrices mostly outside the sweet spot ($2.29–$11.03) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good690.21avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 156K searches
Price range
Bad£2.29–£11.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids notebook is a £31K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
kids notebook market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £31K–£37K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 11.3%
- Avg brand age
- 27 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
60
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
37%
Top 20: 80%
Open market
38%
- GINMLYDA23%
- Squiggle12%
- ojussa8%
- Invalidism7%
- SUMMIT7%
- Silvine6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top kids notebook search terms
- kids notebook32K/yr
- girls notebook30K/yr
- notebook for girls17K/yr
- kids notebooks girls10K/yr
- notebook kids9K/yr
- notebook for kids8K/yr
- kids notepad6K/yr
- notebooks for kids10K/yr
- notebooks for girls6K/yr
- notebook girls6K/yr
Top kids notebook products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squiggle Martello A5 Doodle Colouring Notebook Notepad 96 Lined Pages X1 Book
Squiggle£2.854.4★173 rev
ojussa 10Pcs A6 Notebooks 60 Pages Each Rainbow Colorful Lined Notepad Multipack Notebook for Students Writing Memos Diary Traveler Supplies Making Plans 14×9cm
ojussa£5.974.5★316 rev
Invalidism Bear Secret Diary for Girls Kids Stationary Sets Girls Stationary Sets for Girls Secret Diary with Lock and Pen Girls Stationary Gift Sets for 6-13 Year Old Girls Notebooks for Girls
Invalidism£8.454.5★86 rev
Pink Notebook A5 Glitter Hardback Notebook for Girls 160Page Lined Notepad
GINMLYDA£5.484.3★132 rev
SUMMIT A5 Notebook Wirebound Ruled 160 pages Pack of 3 Pink Animal Print Notepads
SUMMIT£6.614.6★731 rev
Newest
by launch date
Secret Diary Butterfly Notebook Girls Diary Kids Notebook Silicone Bubble Spiral Journals A5 Cartoon Journal with Pen and Tattoo Stickers Fidget Bubble Journals for Kids Adults Stationery Gifts
Tearmier£5.749 rev
Sixstore A5 Spiral Notebook & Pen Set Marble Design Note Book A5 Lined Wirebound
Sixstore£4.8928 rev
ZCZN A5 Notebook with Rainbow Spine 12-Pack Lined Notebooks 60 Pages Each for School Office or Students Use
ZCZN£7.97198 rev
ZTUOK Glitter Laser A5 Notebook with Pen Lined Journal A5 Notepad for Girls Women Cute Bling Diary with Heart-Shaped College Ruled Hardcover Notebook for Work School Note Taking Business (Pink)
ZTUOK£7.4240 rev
evelay Pack of 12 Mini Ruled A7 Notebooks with Pencils for Kids Party Bag Fillers Rewards Gifts Classroom Prizes Colourful Notepad & Pencil Set
evelay£5.6961 rev
Trending
90-day click momentum
PopManko Gifts for Students from Teachers 36Pack Class Gifts for School Children End of Year School Leavers Gift Funny Motivational Notebooks Notepads Pencils Bulk Prizes for Kids Pupils
PopManko£11.034.6★
Sixstore A5 Spiral Notebook & Pen Set Marble Design Note Book A5 Lined Wirebound
Sixstore£4.894.6★
Secret Diary Butterfly Notebook Girls Diary Kids Notebook Silicone Bubble Spiral Journals A5 Cartoon Journal with Pen and Tattoo Stickers Fidget Bubble Journals for Kids Adults Stationery Gifts
Tearmier£5.744.2★
ZTUOK Glitter Laser A5 Notebook with Pen Lined Journal A5 Notepad for Girls Women Cute Bling Diary with Heart-Shaped College Ruled Hardcover Notebook for Work School Note Taking Business (Pink)
ZTUOK£7.424.6★
Secret Diary for Girls w/ Pen Pop Fidget It Kids Notebook 21x14cm 160Page
GINMLYDA£5.974.5★
What buyers say about kids notebook
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Great quality”
“good colour”
“Exactly what I need”
“Excellent paper”
“Excellent size”
“attractive gift”
“Great pocket sized notebooks”
“Very useful”
“but its fine for children to scribble and have fun”
What buyers complain about
“Not great value”
“The paper is thin”
“Not great quality”
“Pen didnt work”
“Too small”
“Paid more than I would for a normal notebook for a cardboard piece of trash that is staining my hands pink”
“NOTHING like the photos”
“Very thin”
“Dye rubs off”
“flimsy - back to pukka pads”
Top return reasons
Common questions
- Is kids notebook profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 38 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the kids notebook niche?
- 23 brands and 60 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in kids notebook?
- Top complaints mined from reviews: Value For Money, Paper Quality, Quality-Overall. The return rate is 0.3%.
- When does demand for kids notebook peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the kids notebook niche?
- Listings span £2.29–£11.03; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.