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Kids Led Drawing Lamp

Fail

Demand is soft, at -64.7% this quarter, so Kids Led Drawing Lamp is a Fail.

Flapen Score
32
32 / 100
Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 47
Market size
£84K/yr125K searches / yr
90-day growth
-64.7%search demand this quarter
Competition
91%top-5 click share · 5 brands · 13 sellers

Flapen Score

Kids Led Drawing Lamp against its category

The dotted line is the Stationery & Office Supplies average. Past it, Kids Led Drawing Lamp is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Led Drawing Lamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Led Drawing Lamp 125K times last year and spent an estimated £84K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -64.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-64.7%
Conversion, latest week
3.7%
Market size, estimated
£84Ka year
Top search term
kids led drawing lamp35K searches a year

02 · Price

A sale here is worth £18.05.

Listings sell for £18.05 on average, from £7.19 to £36.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £18.05 that is £5K to £9K a year per listing.

Average price
£18.05inside the $15 to $100 sweet spot
Price range
£7.19–£36.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #81 within Office Supplies. It carries 183 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#81in Office Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
183per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
16 months

Products

Top Kids Led Drawing Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • praclife31%
  • Bailkind27%
  • Cosmody22%
  • Smocraut11%
  • Ortizan10%
  • Open — no brand owns it (0%)

Demand

Kids Led Drawing Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 229.7× · 10 of 12 months tracked

Search terms

Top Kids Led Drawing Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids led drawing lamp35K/yr
  • led drawing lamp20K/yr
  • drawing lamp for kids8K/yr
  • doodle glow55K/yr
  • led drawing lamp kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Led Drawing Lamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging100%−0.15

Wire to shortt also not able to pre charge

Love

Quality-Overall34%+2.45

It is very good and performes well

Very good quality

Great product- works really well

Value For Money14%+0.81

Excellent value for money

we'll worth the money

good value for money

Fun/Entertainment Experience13%−0.05

Lots of fun

Kept the kids busy for ages

Great fun to use

Drawing Experience11%+0.59

Fantastic, my little one loves drawing on the board

Great LED drawing board

Size-Overall7%+0.38

Age appropriate

Return

1.5% Return rate 19% Fixable by listing

Quality-Overall19%▁█▁▁▁▆
Charging13%██▁▁▁▁

Wire to shortt also not able to pre charge

Advertised Vs Actual Product13%▁▁█▆▁▁
Gifting Purpose13%▁▁▁▁▁█
Scratch Resistance9%▁▁▁▆█▁

FAQ

Common Kids Led Drawing Lamp questions

Answered from the same tracked data.