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Kids Christmas Wrapping Paper

Maybe

An estimated 0.3% of orders come back. But prices span $2.61–$12.63, mostly outside the sweet spot, so Kids Christmas Wrapping Paper is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£86K/yr335K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
38%top-5 click share · 23 brands · 35 sellers

Flapen Score

Kids Christmas Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Kids Christmas Wrapping Paper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Christmas Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Christmas Wrapping Paper 335K times last year and spent an estimated £86K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
4.2%
Market size, estimated
£86Ka year
Peak month
December231.8× the quietest month
Top search term
christmas wrapping paper sheets59K searches a year

02 · Price

A sale here is worth £6.10.

Listings sell for £6.10 on average, from £2.61 to £12.63. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £6.10 that is £610 to £2K a year per listing.

Average price
£6.10under the $15 to $100 sweet spot
Price range
£2.61–£12.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£610–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #1,044 within Paper. It carries 628 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
75%
Out of stock, average day
26.8%
Average rank
#1,044in Paper
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
628per listing
Listings tracked
32

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kids Christmas Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

35

Est. top-5 brand share

49%

Top 20: 96%

Est. top-5 click share

38%

Top 20: 81%

Open market

44%

  • 1ABOVE12%
  • MORAINJAY11%
  • Kyralyn11%
  • haipicho8%
  • Leixi7%
  • walolo7%

Demand

Kids Christmas Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 231.8×

Search terms

Top Kids Christmas Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • christmas wrapping paper sheets59K/yr
  • vintage christmas wrapping paper42K/yr
  • xmas wrapping paper sale clearance6K/yr
  • kids christmas wrapping paper48K/yr
  • wrapping paper and tags4K/yr
  • retro christmas wrapping paper9K/yr
  • christmas wrapping set9K/yr
  • childrens christmas wrapping paper19K/yr
  • christmas wrapping paper roll 10m8K/yr
  • christmas wrapping paper kids31K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Christmas Wrapping Paper

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Quality-Overall”
47%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“had a problem with getting sticky tape to hold”
A buyer, on “Adhesion/Stickiness”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Kids Christmas Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data