Is kids christmas wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £86K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the kids christmas wrapping paper niche?

23 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in kids christmas wrapping paper?

Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Color. The return rate is 0.3%.

When does demand for kids christmas wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 231.8× the quietest.

What does it cost to enter the kids christmas wrapping paper niche?

Listings span £2.61–£12.63; the average listing price is £6.10 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.

kids christmas wrapping paper

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.61–$12.63) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good628.44

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£86K

£86K/yr · 335K searches

Avg price

Bad£6.10

avg listing price — sweet spot $15–$100

Price range

Bad£2.61–£12.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, kids christmas wrapping paper is a £86K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

kids christmas wrapping paper market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: £122K–£153K; units × avg price
Conversion rate: 4.2%
Avg BSR: #1,044
Page quality: 0%
Prime: 75%
Sponsored: 56%
Out of stock: 26.8%
Avg brand age: 34 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

49%

Top 20: 96%

Top-5 click share

38%

Top 20: 81%

Open market

44%

1ABOVE12%
MORAINJAY11%
Kyralyn11%
haipicho8%
Leixi7%
walolo7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 231.8×

Open Trend

Top kids christmas wrapping paper search terms

christmas wrapping paper sheets59K/yr +36.1%2.5% conv.
vintage christmas wrapping paper42K/yr +101.9%0.1% conv.
xmas wrapping paper sale clearance6K/yr +113.5%5.8% conv.
kids christmas wrapping paper48K/yr +110.6%0.9% conv.
wrapping paper and tags4K/yr -37.0%0.0% conv.
retro christmas wrapping paper9K/yr +141.7%0.7% conv.
christmas wrapping set9K/yr -23.7%0.0% conv.
childrens christmas wrapping paper19K/yr +0.6%1.2% conv.
christmas wrapping paper roll 10m8K/yr +9.2%1.2% conv.
christmas wrapping paper kids31K/yr +22.6%0.6% conv.

All search terms

Top kids christmas wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Christmas Wrapping Paper Sheets Xmas Gift Wrap Set 70 * 50cm 10Sheet Luxury Traditional Red Blue Kraft Paper with Strings&Tags Family Friends Present Decorations for Festival Holiday Party New Year

Kyralyn£4.074.6★382 rev

12 Sheets Christmas Wrapping Paper - 70x50cm Thick Kraft Gift Wrap Set with 10m Jute Twine & 10 Tags - 10 Rustic Designs (Reindeer Snowman Typography) - Recyclable Folded Paper for Xmas Presents

walolo£4.134.6★5,394 rev

Pack of 4 x 4M Cute Christmas Character Gift Wrapping Paper roll -Perfect for Christmas Birthday Festival Party or Wedding Gift and Festive Decoration

1ABOVE£7.844.6★468 rev

Christmas Wrapping Paper Set 10 Pack Folded Sheets (5 Designs 2 Each) 70x50cm Kraft & Navy Gift Wrap Paper with Reindeer and Snowflake Prints Recyclable Xmas Wrapping for Gifts & Holidays

haipicho£3.514.6★511 rev

8 Sheets Christmas Wrapping Paper 51 * 74cm XMAS Gift Wrapping Paper for Women Men Girls Boys Unique Xmas Decorative Gift Paper (Multi)

Leixi£2.614.8★34 rev

Newest

by launch date

4 X 10M ROLLS CHRISTMAS XMAS WRAPPING PAPER ASSORTED DESIGNS ASOS SANTA BELL XMAS TREES STOCKING RUDOLPH TRADITIONAL

SKYTE£10.5012 rev

9mo ago

Kraft & Co - Christmas Wrapping Paper 12 Sheets - Recycled Kraft Gift Wrap Sheets 50 x 70cm 6 Festive Holiday Designs with Tags & Twine Eco Friendly Biodegradable & Recyclable Buzz

Kraft & Co£5.6586 rev

10mo ago

12 Pcs Grinch Christmas Wrapping Paper Sheets 69x50cm Red Green Grinch Xmas Gift Wrapping Paper Recyclable Christmas Wrapper for Winter Party Birthday Festive New Year Xmas Gift Boxes Decorations

yayafunfun£8.2338 rev

10mo ago

MORAINJAY 12 Sheets Wrapping Paper Christmas Santa Snowman Wrapping Paper Xmas Gifts Wrap for Girls Winter Birthday Festival Kids Gifts Wrap 68x50cm

MORAINJAY£3.64117 rev

11mo ago

Christmas Wrapping Paper Sheets Xmas Gift Wrap Set 70 * 50cm 10Sheet Luxury Traditional Red Blue Kraft Paper with Strings&Tags Family Friends Present Decorations for Festival Holiday Party New Year

Kyralyn£4.07382 rev

11mo ago

What buyers say about kids christmas wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall53%

“Good quality and nice looking sheets”

Value For Money22%

“And not too expensive either”

Color5%

“The colours are bright with Christmas scenes”

Design-Overall5%

“the design looks great”

Thickness4%

“Good thick paper”

Ease Of Use3%

“Easy to use”

Durability1%

“Durable and presents look nice wrapped in it”

Strength1%

“Strong and good value”

Strap/String Quality1%

“Loved this traditional style paper with tags and string”

Gifting Purpose1%

“Nice gift tags”

What buyers complain about

Adhesion/Stickiness47%

“had a problem with getting sticky tape to hold”

Thickness22%

“Too thick”

Color8%

“for me, it is too thick and the colours are not nice enough for wrapping children's presents”

Quality-Overall8%

“Not the best”

Top return reasons

Size-Overall56%

Quality-Overall22%

Value For Money11%

Advertised Vs Actual Product11%

Common questions

Is kids christmas wrapping paper profitable to sell on Amazon United Kingdom?: The niche generates £86K/yr across 32 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the kids christmas wrapping paper niche?: 23 brands and 35 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in kids christmas wrapping paper?: Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Color. The return rate is 0.3%.
When does demand for kids christmas wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 231.8× the quietest.
What does it cost to enter the kids christmas wrapping paper niche?: Listings span £2.61–£12.63; the average listing price is £6.10 (sweet spot $15–$100). The average incumbent carries 628 reviews — the moat a new listing must climb.