Kids Birthday Cards Multipack
FailPrices span $1.40–$10.79, mostly outside the sweet spot, so Kids Birthday Cards Multipack is a Fail.
- Flapen Score
- 45 / 100Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 4745
- Market size
- £72K/yr155K searches / yr
- 90-day growth
- -12.3%search demand this quarter
- Competition
- 52%top-5 click share · 19 brands · 30 sellers
Flapen Score
Kids Birthday Cards Multipack against its category
The dotted line is the Stationery & Office Supplies average. Past it, Kids Birthday Cards Multipack is stronger. Inside it, weaker.
Market
The Kids Birthday Cards Multipack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Birthday Cards Multipack 155K times last year and spent an estimated £72K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Feb–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -12.3%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £72Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- kids birthday cards multipack43K searches a year
02 · Price
A sale here is worth £6.36.
Listings sell for £6.36 on average, from £1.40 to £10.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.36 that is £2K to £3K a year per listing.
- Average price
- £6.36under the $15 to $100 sweet spot
- Price range
- £1.40–£10.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,276 within Cards & Card Stock. It carries 674 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #1,276in Cards & Card Stock
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 674per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Kids Birthday Cards Multipack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
abeec 24 Kids Birthday Cards Multipack with Envelopes and Stickers 12 Unique Assorted Designs for Boys and Girls Childrens Card Pack for Parties Classrooms and Gifts
- Price
- £7.41
- Rating
- 4.4/5
- Reviews
- 1,789
- Age
- 6y ago
S&O Box of Birthday Cards with Envelopes - Bulk 24 Unique Happy Day Notes - Colorful Birthday Decor Bulk for Office & Home - Assorted Party Cards with Envelopes - 4x5.5
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 1,264
- Age
- 1y ago
Kids Birthday Cards Pack of 32. Mixed Girl and Boy Cards. Each Birthday Card Multipack Includes 16 Cards for Boys and 16 Cards for Girls. Ecofriendly and UK Made. Blank Inside. Large 172 x 122mm Size
- Price
- £8.18
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 2y ago
Hallmark Birthday Cards for Kids Assortment 48 Cards with Envelopes (Dinosaurs Sloths Unicorns Flamingos Turtles Sharks)
- Price
- £10.42
- Rating
- 4.6/5
- Reviews
- 1,172
- Age
- 6y ago
30 Bright Watercolour Birthday Cards with Envelopes made from Recycled Paper 30 Different Designs (30 Watercolour Birthday Cards)
- Price
- £7.39
- Rating
- 4.6/5
- Reviews
- 722
- Age
- 2y ago
Trending
90-day click momentum
24 Pack Birthday Cards with Envelopes 4 x 6 In Birthday Cards Multipack
- Price
- £6.38
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 4mo ago
FuouYA 20 Birthday Card Set with Envelope Birthday Card Set Birthday Congratulations Cards Birthday Cards Children Boys and Girls
- Price
- £5.33
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago
Dinosaur Birthday Card | Fun Kids Birthday Card | Turquoise Design | Roarrr some Birthday
- Price
- £3.35
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 4mo ago
UK Greetings | Disney Lilo & Stitch Birthday Card | Happy Birthday Gifts | Her/Him | Stitchs Face Design | With Envelope | 18.4 x 15.9 cm
- Price
- £1.40
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 1y ago
YianHien 24 Watercolour Birthday Cards Multipack for Kids & Adults
- Price
- £8.99
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 8mo ago
Newest
by launch date24 Pack Birthday Cards with Envelopes 4 x 6 In Birthday Cards Multipack
- Price
- £6.38
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 4mo ago
Dinosaur Birthday Card | Fun Kids Birthday Card | Turquoise Design | Roarrr some Birthday
- Price
- £3.35
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 4mo ago
YianHien 24 Watercolour Birthday Cards Multipack for Kids & Adults
- Price
- £8.99
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 8mo ago
30 Cute Watercolour Birthday Cards with Envelopes made from Recycled Paper 30 Different Designs
- Price
- £7.97
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 10mo ago
Sweetzer & Orange Funny Birthday Cards Bulk Set 24 Punny Cards (12 Designs 2 Each) with 24 Colorful Envelopes & Storage Box Funny Messages Cute Birthday Cards for Kids Adults Friends & Family
- Price
- £5.74
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
30
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
24%
- SWEETZER & ORANGE21%
- Absolutely Yours14%
- abeec13%
- Hallmark11%
- the lazy panda card company10%
- Sixstore6%
Demand
Kids Birthday Cards Multipack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep · busiest ÷ quietest = 2.5×
Search terms
Top Kids Birthday Cards Multipack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids birthday cards multipack43K/yr
- kids birthday card22K/yr
- birthday cards kids14K/yr
- kids birthday cards14K/yr
- birthday card kids12K/yr
- birthday cards for kids13K/yr
- childrens birthday cards12K/yr
- childrens birthday cards multipack7K/yr
- birthday cards for kids multipack5K/yr
- birthday card for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Birthday Cards Multipack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality cards
Card quality very poor
Extremely poor quality
Small cards
slightly larger than A6
small size
Not cheap
Initially thought these were maybe a bit expensive for birthday cards
A waste of money I am afraid
The thickness is somewhere between wrapping paper
The cards are thin
Very thin card, badly folded
These cards arrived flat not folded without any envelopes
Love
good quality cards
Excellent product
Good quality card
Amazing value
Good value
Great deal
Nice designs
The designs are simple
The designs are colourful and nice
the colours vibrant
Lovely colours
the colors are gorgeous
Very good quality of the paper
The cards are printed on quality 300gsm cardstock and feel sturdy and premium
Just Happy Birthday printed on them
Return
0.2% Return rate 65% Fixable by listing
Small cards
slightly larger than A6
small size
Poor quality cards
Card quality very poor
Extremely poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Birthday Cards Multipack questions
Answered from the same tracked data.