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Keyboard Cleaner

Fail

Demand is soft, at -14.5% this quarter, so Keyboard Cleaner is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£134K/yr183K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
67%top-5 click share · 16 brands · 32 sellers

Flapen Score

Keyboard Cleaner against its category

The dotted line is the Stationery & Office Supplies average. Past it, Keyboard Cleaner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keyboard Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Keyboard Cleaner 183K times last year and spent an estimated £134K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
8.3%
Market size, estimated
£134Ka year
Peak month
November4.5× the quietest month
Top search term
keyboard cleaner112K searches a year

02 · Price

A sale here is worth £8.80.

Listings sell for £8.80 on average, from £3.21 to £30.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £8.80 that is £4K to £7K a year per listing.

Average price
£8.80under the $15 to $100 sweet spot
Price range
£3.21–£30.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #36 within Office Supplies. It carries 5,186 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#36in Office Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,186per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Keyboard Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

32

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Ordilend38%
  • ColorCoral18%
  • Sterlix8%
  • ONEWAY6%
  • groov e6%
  • ULTRICS3%

Demand

Keyboard Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Keyboard Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keyboard cleaner112K/yr
  • keyboard cleaning kit38K/yr
  • laptop keyboard cleaner8K/yr
  • keyboard cleaner kit6K/yr
  • electronics cleaning kit4K/yr
  • keyboard cleaning3K/yr
  • tech cleaning kit6K/yr
  • keyboard duster3K/yr
  • computer keyboard cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Keyboard Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning14%+0.93

not great for cleaning Lego

Doesn't really help clean devices

its never had a proper clean

Size-Overall9%−0.06

Not fit for purpose

the tube doesn't fit well

It is small

Functionality-Overall8%−0.18

didnt work well

Doesn't really do the job

Doesn't work

Quality-Overall8%+0.09

Basically they took a temu product very low quality listed it here for 10-15x the price

Terrible product

Poor quality

Strength8%

Not as powerful

Some parts feel a bit lightweight

Weak

Love

Ease Of Cleaning20%+0.93

Very powerful for cleaning easy to use good product

cleans so good

Amazing job at cleaning

Quality-Overall13%+0.09

good sturdy build quality

Great tool to have

Best quality

Ease Of Use11%+1.05

Easy to use

easy to handle

So handy

Value For Money11%+0.72

Good for the price

Excellent value for money

Decent price

Strength8%

So powerful, such as cool device

Strong blow

Very strong

Return

0.4% Return rate 11% Fixable by listing

Strength30%▆█▇▆▇▆

Not as powerful

Some parts feel a bit lightweight

Weak

Functionality-Overall19%▆█▇▇▇▇

didnt work well

Doesn't really do the job

Doesn't work

Defective Material/Parts9%▄█▄█▅▆
Size-Overall7%█▃▅▅▄▅

Not fit for purpose

the tube doesn't fit well

It is small

Charging5%▃▅█▆█▆

Will not charge

although its fully charged it doesnt turn on - wish I read the reviews beforehand as it seems a common problem

Very bed, its not working, not charging

FAQ

Common Keyboard Cleaner questions

Answered from the same tracked data.