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Key Tags

Maybe

Returns run at only 0.2% of orders. But prices span $2.37–$13.15, mostly outside the sweet spot, so Key Tags is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 47
Market size
£408K/yr480K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
54%top-5 click share · 15 brands · 30 sellers

Flapen Score

Key Tags against its category

The dotted line is the Stationery & Office Supplies average. Past it, Key Tags is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key Tags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Key Tags 480K times last year and spent an estimated £408K. The top 5 brands take 68% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £408K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
17.2%
Market size, estimated
£408Ka year
Peak month
February1.3× the quietest month
Top search term
key tags159K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £2.37 to £13.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.95 that is £15K to £20K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£2.37–£13.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£15K–£20K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #16 within Office Supplies. It carries 2,048 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#16in Office Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,048per listing
Listings tracked
22

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Key Tags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

30

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

26%

  • Durable19%
  • Lefute18%
  • BirdFactor16%
  • Uniclife8%
  • Ailiver8%
  • TELITE6%

Demand

Key Tags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Key Tags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key tags159K/yr
  • key fobs56K/yr
  • key tags with labels48K/yr
  • key rings with tags44K/yr
  • key fob37K/yr
  • key labels23K/yr
  • key fobs with labels25K/yr
  • key tag19K/yr
  • key labels tags11K/yr
  • plastic key tags10K/yr

Reviews and returns

What reviews say buyers love and hate about Key Tags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength17%−0.06

bit flimsy

the plastic cover is somewhat flimsy

Not heavy duty

Size-Overall14%−0.05

Short measure

Bit smaller than I expected

the tab quite small

Quality-Overall12%+0.32

Cheap tat

Low grade quality

it doesn't feel that good quality

Ease Of Use11%−0.09

Difficult to use as you should

A bit too fiddly to use really

difficult to insert

Flexibility6%−0.04

NOT FLEXIBLE as advertised

Love

Value For Money25%+2.23

Good selection for a good price

Good price

Great value

Quality-Overall19%+0.32

Good value & quality, arrived on time

These are reasonable quality

Good Quality

Advertised Vs Actual Product16%+0.98

They are as advertised

As described

Exactly what I needed

Ease Of Use8%−0.09

Ease of use

Ease ofbuse

easy enough to insert once you have written on it

Color7%−0.02

Lovely colours

Colorful just as described

Lovely vibrant colours

Return

0.2% Return rate 46% Fixable by listing

Size-Overall36%▅▂█▅▄▂

Short measure

Bit smaller than I expected

the tab quite small

Quality-Overall24%▁█▁▁▄▄

Cheap tat

Low grade quality

it doesn't feel that good quality

Strength14%▁█▇▁▇▁

bit flimsy

the plastic cover is somewhat flimsy

Not heavy duty

Advertised Vs Actual Product4%█▂▁▁▁▁
Locking Mechanism4%▁▁▁█▁▄

FAQ

Common Key Tags questions

Answered from the same tracked data.