Key Covers

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months

317K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

6.7%

Market size, estimated

£81Ka year

Peak month

September1.3× the quietest month

Top search term

key covers70K searches a year

Listings sell for £3.81 on average, from £2.50 to £6.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £3.81 that is £2K to £3K a year per listing.

Average price

£3.81under the $15 to $100 sweet spot

Price range

£2.50–£6.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #144 within Office Supplies. It carries 443 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#144in Office Supplies

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

443per listing

Listings tracked

35

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months