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Journal for Men

Fail

Demand is soft, at -12.7% this quarter, so Journal for Men is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£83K/yr203K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
46%top-5 click share · 22 brands · 31 sellers

Flapen Score

Journal for Men against its category

The dotted line is the Stationery & Office Supplies average. Past it, Journal for Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Journal for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Journal for Men 203K times last year and spent an estimated £83K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
3.7%
Market size, estimated
£83Ka year
Peak month
December3.9× the quietest month
Top search term
journal for men117K searches a year

02 · Price

A sale here is worth £10.88.

Listings sell for £10.88 on average, from £5.31 to £30.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.88 that is £1K to £3K a year per listing.

Average price
£10.88under the $15 to $100 sweet spot
Price range
£5.31–£30.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #90 within Calendars, Planners & Personal Organisers. It carries 1,750 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#90in Calendars, Planners & Personal Organisers
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,750per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Journal for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

31

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

46%

Top 20: 94%

Open market

40%

  • CAGIE13%
  • Thboxes13%
  • Templatables10%
  • YIEO9%
  • Simply Zen7%
  • Earning Power7%

Demand

Journal for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Journal for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • journal for men117K/yr
  • mens journal32K/yr
  • mens notebook12K/yr
  • journals for men10K/yr
  • notebook for men6K/yr
  • mens diary9K/yr
  • daily journal for men5K/yr
  • mens journal mental health6K/yr
  • journal men4K/yr
  • mind journal for men2K/yr

Reviews and returns

What reviews say buyers love and hate about Journal for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+1.94

Cheap

the quality is cheap

Poor quality

Durability17%−0.06

falling apart

Value For Money13%−0.03

bit overpriced

Incredibly overpriced

Paper Quality9%+1.66

Inside its on lined paper thats ivory, again another quality that I like on a notebook as a brilliant white can feel harsh and look cheap

the slightly lower quality of the paper inside

noticeably, the paper is quite thin and not the best quality, which is why it has 4 stars

Love

Quality-Overall35%+1.94

High-quality, great price and arrived promptly

Quality notebook

Beautiful Quality

Paper Quality23%+1.66

The paper is excellent

Quality Paper

Nice thick paper

Value For Money9%−0.03

Good value

Great value for money

Great Value for money

Advertised Vs Actual Product5%−0.01

As described

Just like the photos

Exactly what I wanted

Leather Quality3%

made of PU leather

The soft leather is obviously of quality

Beautiful leather covering

Return

0.6% Return rate 56% Fixable by listing

Size-Overall38%▅▆▇▅▇█
Advertised Vs Actual Product10%▁█▂▅▄▄
Paper Quality8%▅▇▄█▁▃

Inside its on lined paper thats ivory, again another quality that I like on a notebook as a brilliant white can feel harsh and look cheap

the slightly lower quality of the paper inside

noticeably, the paper is quite thin and not the best quality, which is why it has 4 stars

Quality-Overall7%█▁▃▁▁▇

Cheap

the quality is cheap

Poor quality

Certifications5%█▁▁▁▁▁

FAQ

Common Journal for Men questions

Answered from the same tracked data.