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Journal for Men

soft demand (-12.7% this quarter) — Journal for Men doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 21Growth 19Conversion 47Competition 66Returns 97Price range 62Avg price 41Brand share 82Review moat 47Quality gap 24
This niche Category average

Is Journal for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Journal for Men is a £83K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Journal for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.7% over the last 90 days and 3.7% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr8K
Search volume / yr-12.7%203K
Conversion rate3.7%
Avg price£10.88

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers22 · 31
Top-5 product click share46%
Open market47%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement89%
New entrants (1y)5· 0 succeeded
Avg rating4.6★
Avg reviews1,750

Top Journal for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

31

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

46%

Top 20: 94%

Open market

40%

  • CAGIE13%
  • Thboxes13%
  • Templatables10%
  • YIEO9%
  • Simply Zen7%
  • Earning Power7%

Journal for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume203KCVR3.7%Products27Brands22Top 5 Brands53%OOS Rate2.3%Rating4.6★Reviews1,750Avg BSR#90
12K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×

Top Journal for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • journal for men117K/yr
  • mens journal32K/yr
  • mens notebook12K/yr
  • journals for men10K/yr
  • notebook for men6K/yr
  • mens diary9K/yr
  • daily journal for men5K/yr
  • mens journal mental health6K/yr
  • journal men4K/yr
  • mind journal for men2K/yr

What reviews say buyers love and hate about Journal for Men

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall35%

High-quality, great price and arrived promptly

Paper Quality23%

The paper is excellent

Value For Money9%

Good value

Advertised Vs Actual Product5%

As described

Leather Quality3%

made of PU leather

What buyers complain about

63% of reviews
Quality-Overall25%

Cheap

Durability17%

falling apart

Value For Money13%

bit overpriced

Paper Quality9%

Inside its on lined paper thats ivory, again another quality that I like on a notebook as a brilliant white can feel harsh and look cheap

Journal for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Advertised Vs Actual Product
10%
3Paper Quality
8%
4Quality-Overall
7%
5Certifications
5%

Common Journal for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Journal for Men 48/100 on Amazon United Kingdom — Skip it. The niche generates £83K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -12.7% over the last 90 days.
Search demand for Journal for Men on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 3.9× the quietest.