journal for men
Skip itSoft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.31–£30.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,750.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 203K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, journal for men is a £83K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
journal for men market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £65K–£87K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.3%
- Avg brand age
- 39 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
31
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
46%
Top 20: 94%
Open market
40%
- CAGIE13%
- Thboxes13%
- Templatables10%
- YIEO9%
- Simply Zen7%
- Earning Power7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
Top journal for men search terms
- journal for men117K/yr
- mens journal32K/yr
- mens notebook12K/yr
- journals for men10K/yr
- notebook for men6K/yr
- mens diary9K/yr
- daily journal for men5K/yr
- mens journal mental health6K/yr
- journal men4K/yr
- mind journal for men2K/yr
Top journal for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thboxes Journal Notebook A5 Ruled 360 Pages PU Leather Hardcover Notebook Dark Green
Thboxes£8.744.8★295 rev
Mental Health Journal for Men | Daily Gratitude Self Care Intentions Affirmations and Nutrition | A5 Mono
Templatables£8.344.4★124 rev
A5 Journal Notebook 200 Pages Leather Notebook Journal for Men/Women Hardback Note Book with 80GSM Lined Paper No Bleed for Writing Notepad for Office School Supplies Black
YIEO£5.314.7★138 rev
CAGIE Compass Journal for Men A5 Hardcover Leather Notebook Brown
CAGIE£15.794.8★82 rev
A5 Ruled Notebook Journal - Hardcover Executive Notebooks with Premium Thick Paper College Lined Journal 8.3×5.7 360 Page Perfect for Office Home School Business Writing & Note TakingBlack
Earning Power£7.934.6★4,211 rev
Newest
by launch date
Zoruam Notebook A5 Tree of Life Leather Journal for Men Hardback 200 Pages
Zoruam£6.5910 rev
XLOXFU A5 Lined Journal Notebook 192 Pages Soft Cover - Dark Green
XLOXFU£7.5060 rev
Jocco A5 Premium Lined Notebook Onyx Black
Jocco£15.1541 rev
A5 Journal Notebook 200 Pages Leather Notebook Journal for Men/Women Hardback Note Book with 80GSM Lined Paper No Bleed for Writing Notepad for Office School Supplies Black
YIEO£5.31138 rev
Lonely Oak Lined Journal Notebook A5 Hardcover Lined Notebook for Women & Men 120GSM Acid-Free Paper with Leather Hardcover and Inner Pocket Daily Diary Journal for Work(Black)
Lonely Oak£7.42142 rev
Trending
90-day click momentumXLOXFU A5 Lined Journal Notebook 192 Pages Soft Cover - Dark Green
XLOXFU£7.504.3★
Zoruam Notebook A5 Tree of Life Leather Journal for Men Hardback 200 Pages
Zoruam£6.594.8★
Jocco A5 Premium Lined Notebook Onyx Black
Jocco£15.154.7★
A5 Journal Notebook 200 Pages Leather Notebook Journal for Men/Women Hardback Note Book with 80GSM Lined Paper No Bleed for Writing Notepad for Office School Supplies Black
YIEO£5.314.7★
STATIONERY ISLAND A5 Lined Notebook Journal Lined Hardcover with 120gsm Premium Thick Paper 180 Pages Hardback Ruled Journal Notebook for Writing Working Study Planning Diary Journaling
STATIONERY ISLAND£6.194.7★
What buyers say about journal for men
What buyers praise and complain about, mined from review topics.What buyers love
“High-quality, great price and arrived promptly”
“The paper is excellent”
“Good value”
“As described”
“made of PU leather”
“Very practical”
“A pleasure to use”
“this one fit the bill”
“a essential for writing”
“The colour is my favourite colour so I was really pleased to get it”
What buyers complain about
“Cheap”
“falling apart”
“bit overpriced”
“Inside its on lined paper thats ivory, again another quality that I like on a notebook as a brilliant white can feel harsh and look cheap”
Top return reasons
Common questions
- Is journal for men profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 27 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the journal for men niche?
- 22 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in journal for men?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.6%.
- When does demand for journal for men peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the journal for men niche?
- Listings span £5.31–£30.59; the average listing price is £10.88 (sweet spot $15–$100). The average incumbent carries 1,750 reviews — the moat a new listing must climb.