Is journal profitable to sell on Amazon United Kingdom?

The niche generates £133K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (44/100).

How competitive is the journal niche?

22 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in journal?

Top complaints mined from reviews: Durability, Value For Money, Ease Of Use. The return rate is 0.5%.

When does demand for journal peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the journal niche?

Listings span £3.27–£16.47; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.

journal

Skip it

Prices mostly outside the sweet spot ($3.27–$16.47) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,259.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay£133K

£133K/yr · 574K searches

Avg price

Okay£9.52

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.3%

90-day search growth — must beat 0% to launch

Price range

Bad£3.27–£16.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, journal is a £133K/yr Amazon United Kingdom market (574K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

journal market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £119K–£143K; units × avg price
Conversion rate: 2.4%
Avg BSR: #239
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 2.2%
Avg brand age: 35 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

47%

Top 20: 92%

Open market

30%

Smarpau36%
UrBestSelf8%
AUTEMPO8%
OMEYA7%
BIHIYII6%
YIEO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top journal search terms

journals for women433K/yr -7.0%1.5% conv.
daily journal45K/yr -17.3%0.5% conv.
journal for women35K/yr -4.7%1.2% conv.
journaling book10K/yr -19.8%0.3% conv.
diary journal10K/yr -12.1%0.3% conv.
journal diary9K/yr -26.5%0.4% conv.
fancy notebook7K/yr +6.9%0.3% conv.
diary book6K/yr -15.3%0.2% conv.
cool notebook6K/yr +2.7%0.1% conv.
journalling book6K/yr -11.8%0.9% conv.

All search terms

Top journal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Smarpau Notebook A5 240 Pages Wirebound Spiral Notebooks for Writing

Smarpau£8.224.4★169 rev

Smarpau A5 Journal Notebook 180 Pages Hardback Lined Notebook Thick Leather Journal for Women No Bleed for Writing Notepad for Office School Travel (Light Pink)

Smarpau£5.034.6★424 rev

AUTEMPO A5 Journal Notebook Lined 192 Pages Hardcover Sage Green

AUTEMPO£7.614.6★155 rev

OMEYA Leather Journal Notebook Travel journals for Women refillable Butterfly Notebook Lined Personal Diary Writing Notebook Gifts A5 16.5 x 23.4cm (Blue)

OMEYA£10.694.7★4,784 rev

BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)

BIHIYII£6.584.9★23 rev

Newest

by launch date

EMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Purple

EMSHOI£6.9237 rev

6mo ago

BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)

BIHIYII£6.5823 rev

7mo ago

Guided Journal for Women | 13-Week Mindfulness Self-Care & Personal Growth

Simply Zen£16.47156 rev

9mo ago

Lanpn Self Care Journal for Women Self Love Guided Journals with Prompts Daily Reflection Wellness & Gratitude Planner 5 Minute Mental Health Notebook Mood Mindfulness Log 240 Pages

Lanpn£13.31105 rev

1y ago

A5 Journal Notebook 200 Pages Leather Notebook Journal for Men/Women Hardback Note Book with 80GSM Lined Paper No Bleed for Writing Notepad for Office School Supplies Orange

YIEO£5.14138 rev

1y ago

What buyers say about journal

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“High-quality, great price and arrived promptly”

Paper Quality21%

“The paper quality is impressive—smooth to write on”

Value For Money12%

“Great value for money”

Color5%

“pretty colour”

Writing Experience4%

“the pen is nice to write with”

Advertised Vs Actual Product4%

“Just as advertised”

Design-Overall3%

“Love the design”

Ease Of Use3%

“Very useful”

Leather Quality3%

“Looks like leather with a pen bonus”

Thickness2%

“Thick good quality book”

What buyers complain about

Durability20%

“certainly won't be the last”

Value For Money18%

“its quite costly for what it is”

Ease Of Use10%

“I can't use it”

Advertised Vs Actual Product10%

“images dont match”

Color10%

“Will another in different colour”

Gifting Purpose5%

“For a gift its not as well presented”

Leather Quality3%

“Its NOT LEATHER it's Fake plastic”

Size-Overall3%

“It's more narrow”

Quality-Overall3%

“Not the best quality”

Top return reasons

Size-Overall27%

Paper Quality17%

Color16%

Quality-Overall13%

Gifting Purpose5%

Product Condition3%

Stain Resistance3%

Advertised Vs Actual Product2%

Writing Experience2%

Print Quality2%

Common questions

Is journal profitable to sell on Amazon United Kingdom?: The niche generates £133K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (44/100).
How competitive is the journal niche?: 22 brands and 25 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in journal?: Top complaints mined from reviews: Durability, Value For Money, Ease Of Use. The return rate is 0.5%.
When does demand for journal peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the journal niche?: Listings span £3.27–£16.47; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.