Journal
FailPrices span $3.27–$16.47, mostly outside the sweet spot, so Journal is a Fail.
- Flapen Score
- 44 / 100Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 4744
- Market size
- £133K/yr574K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 25 sellers
Flapen Score
Journal against its category
The dotted line is the Stationery & Office Supplies average. Past it, Journal is stronger. Inside it, weaker.
Market
The Journal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Journal 574K times last year and spent an estimated £133K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 574K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £133Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- journals for women433K searches a year
02 · Price
A sale here is worth £9.52.
Listings sell for £9.52 on average, from £3.27 to £16.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.52 that is £2K to £5K a year per listing.
- Average price
- £9.52under the $15 to $100 sweet spot
- Price range
- £3.27–£16.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #239 within Notebooks, Writing Pads & Diaries. It carries 1,259 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 2.2%
- Average rank
- #239in Notebooks, Writing Pads & Diaries
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,259per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Journal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smarpau Notebook A5 240 Pages Wirebound Spiral Notebooks for Writing
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago
Smarpau A5 Journal Notebook 180 Pages Hardback Lined Notebook Thick Leather Journal for Women No Bleed for Writing Notepad for Office School Travel (Light Pink)
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago
AUTEMPO A5 Journal Notebook Lined 192 Pages Hardcover Sage Green
- Price
- £7.61
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 1y ago
OMEYA Leather Journal Notebook Travel journals for Women refillable Butterfly Notebook Lined Personal Diary Writing Notebook Gifts A5 16.5 x 23.4cm (Blue)
- Price
- £10.69
- Rating
- 4.7/5
- Reviews
- 4,784
- Age
- 5y ago
BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)
- Price
- £6.58
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7mo ago
Trending
90-day click momentum
EMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Purple
- Price
- £6.92
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 6mo ago
BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)
- Price
- £6.58
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7mo ago
ipoul Floral Journal for women Hardcover Notebook A5 6x8 Ruled Pages Lay Flat Pretty Lily Flower Pink Cute Writing Notebook Personalised Journal
- Price
- £11.15
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 1y ago
ROBCURSE A5 Notebook 300 Pages/150 Sheets Spiral Notepad Hardback Tree Embossed Leather Cover Double Spiral Binding Ruled Journal for Women Men 100GSM Lined Paper No Bleed Green 14.7 x 21 cm
- Price
- £9.37
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago
OMEYA Leather Journal Notebook Travel journals for Women refillable Butterfly Notebook Lined Personal Diary Writing Notebook Gifts A5 16.5 x 23.4cm (Blue)
- Price
- £10.69
- Rating
- 4.7/5
- Reviews
- 4,784
- Age
- 5y ago
Newest
by launch dateEMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Purple
- Price
- £6.92
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 6mo ago
BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)
- Price
- £6.58
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7mo ago
Guided Journal for Women | 13-Week Mindfulness Self-Care & Personal Growth
- Price
- £16.47
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 9mo ago
Lanpn Self Care Journal for Women Self Love Guided Journals with Prompts Daily Reflection Wellness & Gratitude Planner 5 Minute Mental Health Notebook Mood Mindfulness Log 240 Pages
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 1y ago
A5 Journal Notebook 200 Pages Leather Notebook Journal for Men/Women Hardback Note Book with 80GSM Lined Paper No Bleed for Writing Notepad for Office School Supplies Orange
- Price
- £5.14
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
25
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
47%
Top 20: 92%
Open market
30%
- Smarpau36%
- UrBestSelf8%
- AUTEMPO8%
- OMEYA7%
- BIHIYII6%
- YIEO4%
Demand
Journal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Journal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- journals for women433K/yr
- daily journal45K/yr
- journal for women35K/yr
- journaling book10K/yr
- diary journal10K/yr
- journal diary9K/yr
- fancy notebook7K/yr
- diary book6K/yr
- cool notebook6K/yr
- journalling book6K/yr
Reviews and returns
What reviews say buyers love and hate about Journal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
certainly won't be the last
Fell apart
Awful fell apart
its quite costly for what it is
For what it os its too expensive
Not worth the money
I can't use it
images dont match
For a gift its not as well presented
Will another in different colour
Love
High-quality, great price and arrived promptly
Very well made
Fantastic quality
The paper quality is impressive—smooth to write on
The paper is a nice thickness
Good quality paper
Great value for money
Good value
Reasonably priced
pretty colour
the colour is beautiful too
Love the colour. sea green
the pen is nice to write with
perfectly smooth so that writing is a breeze
nice to write on
Return
0.5% Return rate 50% Fixable by listing
It's more narrow
Will another in different colour
Not the best quality
For a gift its not as well presented
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Journal questions
Answered from the same tracked data.