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Journal

Fail

Prices span $3.27–$16.47, mostly outside the sweet spot, so Journal is a Fail.

Flapen Score
44
44 / 100
Ranks 489 of 835 Stationery & Office Supplies niches · −3 vs the category median of 47
Market size
£133K/yr574K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
47%top-5 click share · 22 brands · 25 sellers

Flapen Score

Journal against its category

The dotted line is the Stationery & Office Supplies average. Past it, Journal is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Journal 574K times last year and spent an estimated £133K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
574K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
2.4%
Market size, estimated
£133Ka year
Peak month
December6.4× the quietest month
Top search term
journals for women433K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £3.27 to £16.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £9.52 that is £2K to £5K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£3.27–£16.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #239 within Notebooks, Writing Pads & Diaries. It carries 1,259 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
2.2%
Average rank
#239in Notebooks, Writing Pads & Diaries
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,259per listing
Listings tracked
28

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Journal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

25

Est. top-5 brand share

65%

Top 20: 98%

Est. top-5 click share

47%

Top 20: 92%

Open market

30%

  • Smarpau36%
  • UrBestSelf8%
  • AUTEMPO8%
  • OMEYA7%
  • BIHIYII6%
  • YIEO4%

Demand

Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Search terms

Top Journal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • journals for women433K/yr
  • daily journal45K/yr
  • journal for women35K/yr
  • journaling book10K/yr
  • diary journal10K/yr
  • journal diary9K/yr
  • fancy notebook7K/yr
  • diary book6K/yr
  • cool notebook6K/yr
  • journalling book6K/yr

Reviews and returns

What reviews say buyers love and hate about Journal

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
0.5%of orders come back
“certainly won't be the last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Journal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data