Journal
prices mostly outside the sweet spot ($3.27–$16.47) — Journal doesn't clear our bar today.
Flapen Score
Is Journal profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Journal is a £133K/yr Amazon United Kingdom market (574K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Journal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.3% over the last 90 days and 2.4% of searches end in a purchase.
£133K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 28 products
Top Journal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Smarpau Notebook A5 240 Pages Wirebound Spiral Notebooks for Writing
- Price
- £8.22
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 1y ago
Smarpau A5 Journal Notebook 180 Pages Hardback Lined Notebook Thick Leather Journal for Women No Bleed for Writing Notepad for Office School Travel (Light Pink)
- Price
- £5.03
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago
AUTEMPO A5 Journal Notebook Lined 192 Pages Hardcover Sage Green
- Price
- £7.61
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 1y ago
OMEYA Leather Journal Notebook Travel journals for Women refillable Butterfly Notebook Lined Personal Diary Writing Notebook Gifts A5 16.5 x 23.4cm (Blue)
- Price
- £10.69
- Rating
- 4.7/5
- Reviews
- 4,784
- Age
- 5y ago
BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)
- Price
- £6.58
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7mo ago
Trending
90-day click momentum
EMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Purple
- Price
- £6.92
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 6mo ago
BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)
- Price
- £6.58
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7mo ago
ipoul Floral Journal for women Hardcover Notebook A5 6x8 Ruled Pages Lay Flat Pretty Lily Flower Pink Cute Writing Notebook Personalised Journal
- Price
- £11.15
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 1y ago
ROBCURSE A5 Notebook 300 Pages/150 Sheets Spiral Notepad Hardback Tree Embossed Leather Cover Double Spiral Binding Ruled Journal for Women Men 100GSM Lined Paper No Bleed Green 14.7 x 21 cm
- Price
- £9.37
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago
OMEYA Leather Journal Notebook Travel journals for Women refillable Butterfly Notebook Lined Personal Diary Writing Notebook Gifts A5 16.5 x 23.4cm (Blue)
- Price
- £10.69
- Rating
- 4.7/5
- Reviews
- 4,784
- Age
- 5y ago
Newest
by launch dateEMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Purple
- Price
- £6.92
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 6mo ago
BIHIYII A5 Journal Notebook 192 Pages A5 Notebook Hardcover Leather Lined Note Book 100gsm Lined Paper Journal for Women Men Notepad for Diary Office School Travel Writing 14.5 x 21cm (Pink)
- Price
- £6.58
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7mo ago
Guided Journal for Women | 13-Week Mindfulness Self-Care & Personal Growth
- Price
- £16.47
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 9mo ago
Lanpn Self Care Journal for Women Self Love Guided Journals with Prompts Daily Reflection Wellness & Gratitude Planner 5 Minute Mental Health Notebook Mood Mindfulness Log 240 Pages
- Price
- £13.31
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 1y ago
A5 Journal Notebook 200 Pages Leather Notebook Journal for Men/Women Hardback Note Book with 80GSM Lined Paper No Bleed for Writing Notepad for Office School Supplies Orange
- Price
- £5.14
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
25
Top-5 brand share
65%
Top 20: 98%
Top-5 click share
47%
Top 20: 92%
Open market
30%
- Smarpau36%
- UrBestSelf8%
- AUTEMPO8%
- OMEYA7%
- BIHIYII6%
- YIEO4%
Journal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×
Top Journal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- journals for women433K/yr
- daily journal45K/yr
- journal for women35K/yr
- journaling book10K/yr
- diary journal10K/yr
- journal diary9K/yr
- fancy notebook7K/yr
- diary book6K/yr
- cool notebook6K/yr
- journalling book6K/yr
What reviews say buyers love and hate about Journal
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“High-quality, great price and arrived promptly”
“The paper quality is impressive—smooth to write on”
“Great value for money”
“pretty colour”
“the pen is nice to write with”
What buyers complain about
82% of reviews“certainly won't be the last”
“its quite costly for what it is”
“I can't use it”
“images dont match”
“Will another in different colour”
Journal return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Journal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
