Is invoice book profitable to sell on Amazon United Kingdom?

The niche generates £182K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (43/100).

How competitive is the invoice book niche?

9 brands and 60 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in invoice book?

Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 0.2%.

When does demand for invoice book peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the invoice book niche?

Listings span £2.75–£21.16; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.

invoice book

Skip it

Pricing outside the sweet spot ($5.96 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good724.85

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£182K

£182K/yr · 241K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.75–£21.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.96

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, invoice book is a £182K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

invoice book market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £179K–£238K; units × avg price
Conversion rate: 12.7%
Avg BSR: #29
Page quality: 0%
Prime: 85%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

1ABOVE44%
Pukka Pad17%
Silvine13%
Just stationery9%
oceanpads5%
BEIMEIII4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top invoice book search terms

invoice book111K/yr -14.8%14.2% conv.
invoice book self employed55K/yr -11.8%11.7% conv.
invoice19K/yr +6.5%1.0% conv.
invoice duplicate book17K/yr -5.2%12.2% conv.
invoice books10K/yr -12.3%5.9% conv.
invoices9K/yr +0.7%0.5% conv.
duplicate invoice book11K/yr -24.2%9.9% conv.
invoice book for small business4K/yr -7.0%10.7% conv.
invoice pad4K/yr -1.8%9.1% conv.
invoice books self duplicating3K/yr -25.2%11.2% conv.

All search terms

Top invoice book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

1-80 Pages Numbered Invoice Duplicate Book Full A5 Size Invoice Duplicate Book for Business Home Office Shop and Warehouse (1)

1ABOVE£4.314.5★561 rev

Pukka Pad NCR Duplicate Invoice Book for Business and Sales Tape Bound 50 Entries Per Book Carbonless Copies Perforated Pages for Easy Removal 137x203mm

Pukka Pad£5.044.6★2,490 rev

Just-Stationery Full Size Invoice Book 80 Pages

Just stationery£3.174.6★579 rev

1-80 Pages Numbered Duplicate Receipt Book Half Size Duplicate Receipt Book for Business Home Office Shop and Warehouse (1)

1ABOVE£2.754.6★1,071 rev

Ocean Pads Invoice Book Duplicate Without VAT A5 148 x 210mm 2-Part Carbonless (69776)

oceanpads£7.764.6★1,677 rev

Newest

by launch date

Duplicate Receipt Books Pack 1 Small Business - Invoice Pad Self Employed - Cash Receipt Book Carbon Paper - 80 Numbered Pages Microperforated Tear-Out Sheets

Domkora£3.8315 rev

6mo ago

1 Pack Duplicate Invoice Book A5 Invoice Book Self Employed 50 Set Receipt Book 2-Part Carbonless 137x203mm Perforated Pages for Small and Larger Business Sales Red Blue

BEIMEIII£6.2214 rev

7mo ago

Booghe Invoice Duplicate Book Carbonless NCR Copies 50 Sequentially Numbered Sets 137 x 203mm Perforated Pages FSC Paper Ideal for Business & Sales - Single

Booghe£4.9720 rev

2y ago

Silvine 8x5 Duplicate Invoice Book - Numbered 1-50 with Index Sheet

Silvine£2.8422 rev

2y ago

1-80 Pages Numbered Duplicate Receipt Book Half Size Duplicate Receipt Book for Business Home Office Shop and Warehouse (1)

1ABOVE£2.751,071 rev

3y ago

What buyers say about invoice book

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product33%

“Just what I needed”

Quality-Overall22%

“Good quality invoice book”

Value For Money20%

“Good price”

Ease Of Use10%

“Easy to use”

Size-Overall5%

“perfect size”

Writing Experience3%

“Easy to write on the book”

Paper Compatibility2%

“Works well as it should needs more carbon paper sheets though”

Design-Overall2%

“Excellent design”

Document Organizing/Classification1%

“This invoice booklet is great”

Smudge Resistance1%

“there are no messy smudges”

What buyers complain about

Size-Overall19%

“not exactly how it looks in size”

Paper Quality17%

“But needs more duplicate paper”

Value For Money13%

“Highly priced I think”

Ethical Trade/Fair Trade13%

“Very surprised that Amazon allow a scam company like this through their site”

Ease Of Use13%

“Not useful at all”

Double-Sided Printing6%

“Doesnt transfer over the duplicate page”

Advertised Vs Actual Product6%

“wasn't really what it looked like”

Portability6%

“Handy to have though just have to rewrite which isnt ideal”

Paper Compatibility4%

“The duplicate paper did not work”

Quality-Overall4%

“Poor quality”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product13%

Double-Sided Printing8%

Functionality-Overall8%

Ink Refill4%

Carbon Footprint4%

Display-Overall4%

Design-Overall4%

Value For Money4%

Common questions

Is invoice book profitable to sell on Amazon United Kingdom?: The niche generates £182K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (43/100).
How competitive is the invoice book niche?: 9 brands and 60 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in invoice book?: Top complaints mined from reviews: Size-Overall, Paper Quality, Value For Money. The return rate is 0.2%.
When does demand for invoice book peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the invoice book niche?: Listings span £2.75–£21.16; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.