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Invoice Book

pricing outside the sweet spot ($5.96 avg) — Invoice Book doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 37Growth 19Conversion 95Competition 23Returns 99Price range 33Avg price 17Brand share 29Review moat 69Quality gap 33
This niche Category average

Is Invoice Book profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Invoice Book is a £182K/yr Amazon United Kingdom market (241K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.

Invoice Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.4% over the last 90 days and 12.7% of searches end in a purchase.

£182K

revenue / yr

Units sold / yr40K
Search volume / yr-11.4%241K
Conversion rate12.7%
Avg price£5.96

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 60
Top-5 product click share73%
Open market12%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews725

Top Invoice Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£18K£36K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

60

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • 1ABOVE44%
  • Pukka Pad17%
  • Silvine13%
  • Just stationery9%
  • oceanpads5%
  • BEIMEIII4%
  • Open — no brand owns it (3 brands, 8%)

Invoice Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume241KCVR12.7%Products13Brands9Top 5 Brands88%OOS Rate0.0%Rating4.5★Reviews725Avg BSR#29
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Invoice Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • invoice book111K/yr
  • invoice book self employed55K/yr
  • invoice19K/yr
  • invoice duplicate book17K/yr
  • invoice books10K/yr
  • invoices9K/yr
  • duplicate invoice book11K/yr
  • invoice book for small business4K/yr
  • invoice pad4K/yr
  • invoice books self duplicating3K/yr

What reviews say buyers love and hate about Invoice Book

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Advertised Vs Actual Product33%

Just what I needed

Quality-Overall22%

Good quality invoice book

Value For Money20%

Good price

Ease Of Use10%

Easy to use

Size-Overall5%

perfect size

What buyers complain about

100% of reviews
Size-Overall19%

not exactly how it looks in size

Paper Quality17%

But needs more duplicate paper

Value For Money13%

Highly priced I think

Ethical Trade/Fair Trade13%

Very surprised that Amazon allow a scam company like this through their site

Ease Of Use13%

Not useful at all

Invoice Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Advertised Vs Actual Product
13%
3Double-Sided Printing
8%
4Functionality-Overall
8%
5Ink Refill
4%

Common Invoice Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Invoice Book 43/100 on Amazon United Kingdom — Skip it. The niche generates £182K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.4% over the last 90 days.
Search demand for Invoice Book on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.