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Invoice Book

Fail

Products sell for $5.96 on average, outside the sweet spot, so Invoice Book is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£182K/yr241K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
73%top-5 click share · 9 brands · 60 sellers

Flapen Score

Invoice Book against its category

The dotted line is the Stationery & Office Supplies average. Past it, Invoice Book is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Invoice Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Invoice Book 241K times last year and spent an estimated £182K. The top 5 brands take 88% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
12.7%
Market size, estimated
£182Ka year
Peak month
October1.3× the quietest month
Top search term
invoice book111K searches a year

02 · Price

A sale here is worth £5.96.

Listings sell for £5.96 on average, from £2.75 to £21.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.96 that is £9K to £12K a year per listing.

Average price
£5.96under the $15 to $100 sweet spot
Price range
£2.75–£21.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Office Supplies. It carries 725 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#29in Office Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
725per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Invoice Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

60

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • 1ABOVE44%
  • Pukka Pad17%
  • Silvine13%
  • Just stationery9%
  • oceanpads5%
  • BEIMEIII4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Invoice Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Invoice Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • invoice book111K/yr
  • invoice book self employed55K/yr
  • invoice19K/yr
  • invoice duplicate book17K/yr
  • invoice books10K/yr
  • invoices9K/yr
  • duplicate invoice book11K/yr
  • invoice book for small business4K/yr
  • invoice pad4K/yr
  • invoice books self duplicating3K/yr

Reviews and returns

What reviews say buyers love and hate about Invoice Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.03

not exactly how it looks in size

Small. A5 size

Paper Quality17%−0.09

But needs more duplicate paper

The duplicate paper did not work

Value For Money13%+2.18

Highly priced I think

Ethical Trade/Fair Trade13%−0.07

Very surprised that Amazon allow a scam company like this through their site

Ease Of Use13%−0.02

Not useful at all

Love

Advertised Vs Actual Product33%+0.96

Just what I needed

Fits the description

Exactly as described

Quality-Overall22%+1.31

Good quality invoice book

Good quality

Good quality and perfect for the job as usual

Value For Money20%+2.18

Good price

Reasonable price

Great value for money

Ease Of Use10%−0.02

Easy to use

easy to use pages

Very easy to use and writes smoothly

Size-Overall5%−0.03

perfect size

Fits the description

Good size booklet

Return

0.2% Return rate 62% Fixable by listing

Size-Overall50%█▆▂▃▁▆

not exactly how it looks in size

Small. A5 size

Advertised Vs Actual Product13%▁▁▅█▁▁

wasn't really what it looked like

Double-Sided Printing8%▁▁█▇▁▁

Doesnt transfer over the duplicate page

Functionality-Overall8%▁▁█▇▁▁
Ink Refill4%

FAQ

Common Invoice Book questions

Answered from the same tracked data.