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Infinity Pencil

Fail

Shoppers spend an estimated $11K a year here, so Infinity Pencil is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£11K/yr76K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
55%top-5 click share · 18 brands · 26 sellers

Flapen Score

Infinity Pencil against its category

The dotted line is the Stationery & Office Supplies average. Past it, Infinity Pencil is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Infinity Pencil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Infinity Pencil 76K times last year and spent an estimated £11K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
2.5%
Market size, estimated
£11Ka year
Peak month
December2.1× the quietest month
Top search term
infinity pencil37K searches a year

02 · Price

A sale here is worth £5.89.

Listings sell for £5.89 on average, from £2.96 to £16.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.89 that is £0 to £589 a year per listing.

Average price
£5.89under the $15 to $100 sweet spot
Price range
£2.96–£16.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£589
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #330 within Pens, Pencils & Writing Supplies. It carries 704 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
27.8%
Average rank
#330in Pens, Pencils & Writing Supplies
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
704per listing
Listings tracked
24

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Infinity Pencil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£568£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

26

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 95%

Open market

28%

  • AUAUY25%
  • DOETYD21%
  • Gruvox13%
  • vgggrd6%
  • OSDUE4%
  • Ainiv3%

Demand

Infinity Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Infinity Pencil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • infinity pencil37K/yr
  • everlasting pencil11K/yr
  • forever pencil3K/yr
  • eternal pencil3K/yr
  • cool pencils4K/yr
  • infinite pencil4K/yr
  • infinity pencils5K/yr
  • never ending pencil3K/yr
  • infinity pen3K/yr
  • endless pencil2K/yr

Reviews and returns

What reviews say buyers love and hate about Infinity Pencil

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Pen/Pencil Quality”
21%of negative reviews mention “Nib/Tip Quality”
0.3%of orders come back
“the pencil nibs do not write properly”
A buyer, on “Nib/Tip Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Infinity Pencil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data