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Infinity Pencil

Fail

Shoppers spend only $11K a year here, so Infinity Pencil is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£11K/yr76K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
55%top-5 click share · 18 brands · 26 sellers

Flapen Score

Infinity Pencil against its category

The dotted line is the Stationery & Office Supplies average. Past it, Infinity Pencil is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Infinity Pencil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Infinity Pencil 76K times last year and spent an estimated £11K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
2.5%
Market size, estimated
£11Ka year
Peak month
December2.1× the quietest month
Top search term
infinity pencil37K searches a year

02 · Price

A sale here is worth £5.89.

Listings sell for £5.89 on average, from £2.96 to £16.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.89 that is £0 to £589 a year per listing.

Average price
£5.89under the $15 to $100 sweet spot
Price range
£2.96–£16.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£589
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 27.8% of listings are out of stock. The average listing ranks #330 within Pens, Pencils & Writing Supplies. It carries 704 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
27.8%
Average rank
#330in Pens, Pencils & Writing Supplies
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
704per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Infinity Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£568£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

26

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

28%

  • AUAUY25%
  • DOETYD21%
  • Gruvox13%
  • vgggrd6%
  • OSDUE4%
  • Ainiv3%

Demand

Infinity Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Infinity Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • infinity pencil37K/yr
  • everlasting pencil11K/yr
  • forever pencil3K/yr
  • eternal pencil3K/yr
  • cool pencils4K/yr
  • infinite pencil4K/yr
  • infinity pencils5K/yr
  • never ending pencil3K/yr
  • infinity pen3K/yr
  • endless pencil2K/yr

Reviews and returns

What reviews say buyers love and hate about Infinity Pencil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nib/Tip Quality21%−0.25

the pencil nibs do not write properly

Faint colours, dont stay sharp tip

most of the nibs came loose and just fall out and get lost

Writing Experience20%−0.20

the pencil nibs do not write properly

I'm really struggling to see my writing with these as you have to really press hard

And one that does not write as I would like

Quality-Overall6%−0.02

Cheap and it shows

Not the greatest thing

Poor Quality

Durability6%

the led gets torn down after a long time

Color5%−0.07

The pigmentation is incredibly faint

Faint colours

Love

Pen/Pencil Quality24%+2.01

Very nice Pencils

These pencils are amazing

I've had other forever pencils that were great quality

Advertised Vs Actual Product18%+1.58

As it says on the tin

Product does what it's intended for

Just what he wanted

Sharpness17%+1.17

No need to sharpen

Great product love the fact you dont need to sharpen

Not having to sharpen the pencils is great they are always ready to use

Quality-Overall11%−0.02

Excellent bit of kit

overall amazing

Writing Experience4%−0.20

was quite impressed. writes like a slightly lighter 0.7mm

smooth to write

Return

0.3% Return rate 24% Fixable by listing

Quality-Overall25%▁█▁▂▁▁

Cheap and it shows

Not the greatest thing

Poor Quality

Writing Experience12%▁▁█▄▁▁

the pencil nibs do not write properly

I'm really struggling to see my writing with these as you have to really press hard

And one that does not write as I would like

Functionality-Overall8%▁▁█▁▁▁
Size-Overall8%
Display Colors8%▁▁█▁▁▁

FAQ

Common Infinity Pencil questions

Answered from the same tracked data.