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Infinity Pencil

a small market ($11K/yr) — Infinity Pencil doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 3Growth 11Conversion 32Competition 50Returns 98Price range 10Avg price 16Brand share 61Review moat 70Quality gap 94
This niche Category average

Is Infinity Pencil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Infinity Pencil is a £11K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 43/100.

Infinity Pencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.3% over the last 90 days and 2.5% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr4K
Search volume / yr-27.3%76K
Conversion rate2.5%
Avg price£5.89

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers18 · 26
Top-5 product click share55%
Open market31%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement83%
New entrants (1y)3· 0 succeeded
Avg rating4.0★
Avg reviews704

Top Infinity Pencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£568£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

26

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

28%

  • AUAUY25%
  • DOETYD21%
  • Gruvox13%
  • vgggrd6%
  • OSDUE4%
  • Ainiv3%

Infinity Pencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR2.5%Products24Brands18Top 5 Brands69%OOS Rate27.8%Rating4.0★Reviews704Avg BSR#330
4K3KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Top Infinity Pencil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • infinity pencil37K/yr
  • everlasting pencil11K/yr
  • forever pencil3K/yr
  • eternal pencil3K/yr
  • cool pencils4K/yr
  • infinite pencil4K/yr
  • infinity pencils5K/yr
  • never ending pencil3K/yr
  • infinity pen3K/yr
  • endless pencil2K/yr

What reviews say buyers love and hate about Infinity Pencil

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Pen/Pencil Quality24%

Very nice Pencils

Advertised Vs Actual Product18%

As it says on the tin

Sharpness17%

No need to sharpen

Quality-Overall11%

Excellent bit of kit

Writing Experience4%

was quite impressed. writes like a slightly lighter 0.7mm

What buyers complain about

75% of reviews
Nib/Tip Quality21%

the pencil nibs do not write properly

Writing Experience20%

the pencil nibs do not write properly

Quality-Overall6%

Cheap and it shows

Durability6%

the led gets torn down after a long time

Color5%

The pigmentation is incredibly faint

Infinity Pencil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
25%
2Writing Experience
12%
3Functionality-Overall
8%
4Size-Overall
8%
5Display Colors
8%

Common Infinity Pencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Infinity Pencil 43/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -27.3% over the last 90 days.
Search demand for Infinity Pencil on Amazon United Kingdom peaks in Oct–Dec, where the busiest month runs 2.1× the quietest.