infinity pencil
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good703.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.89avg listing price — sweet spot $15–$100
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.96–£16.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£11K£11K/yr · 76K searches
According to Flapen's Amazon United Kingdom niche tracking, infinity pencil is a £11K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
infinity pencil market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £18K–£24K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #330
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 83%
- Out of stock
- 27.8%
- Avg brand age
- 38 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
26
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
28%
- AUAUY25%
- DOETYD21%
- Gruvox13%
- vgggrd6%
- OSDUE4%
- Ainiv3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.1×
Top infinity pencil search terms
- infinity pencil37K/yr
- everlasting pencil11K/yr
- forever pencil3K/yr
- eternal pencil3K/yr
- cool pencils4K/yr
- infinite pencil4K/yr
- infinity pencils5K/yr
- never ending pencil3K/yr
- infinity pen3K/yr
- endless pencil2K/yr
Top infinity pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DOETYD 6pcs Infinity Pencils Durable Writing Everlasting Pencil Forever Inkless Pencil with Eraser for Writing Drawing Kid School Office Home
DOETYD£4.534.3★193 rev
Gruvox 6Pcs Eternal Infinity Pencil - Endless Writing Drawing Sketching for Kids Reusable Inkless Personalised for Students - Home Office School Supplies
Gruvox£5.184.8★16 rev
AUAUY 2 PCS Metal Inkless Pencil Reusable Everlasting Pencil Black+Silver
AUAUY£4.104.1★3,346 rev
vgggrd Infinity Pencil with Eraser Reusable Inkless Colored Pencil for Writing Sketching Drawing School Supplies Durable Writing (5 Color)
vgggrd£3.684.4★632 rev
AUAUY 6 PCS Inkless Pencil Everlasting Pencil with Rubbers on The End
AUAUY£3.024.1★3,346 rev
Newest
by launch date
everpen Forever Pencil Metal Infinity Pencil with Replaceable Nib Metal Alloy Writing Instrument With 12 Colored Refill Tips Pencils for Drawing Sketching and Writing (2pcs-Black)
everpen£16.291 rev
Metal Alloy Writing Instrument No Sharpening Required Forever Infinity Pencil with 12 Colored Refill Tips Reusable Inkless Everlasting Eternal Pen for Drawing Sketching Artists Students Teacher Gift
Penitue£4.657 rev
Yolkify Pencils with Rubbers on the End Infinity Pencil with Eraser 12 PCS Colored Everlasting Pencils Reusable Inkless Pencil for Writing Drawing Students Home Office School Supplies
Yolkify£6.111 rev
12 PCS Infinity Pencils with 24 Replaceable Tips Everlasting Pencil
AIUNBEST£5.128 rev
Gruvox 6Pcs Eternal Infinity Pencil - Endless Writing Drawing Sketching for Kids Reusable Inkless Personalised for Students - Home Office School Supplies
Gruvox£5.1816 rev
Trending
90-day click momentum
DOETYD 10pcs Infinity Pencils Durable Writing Everlasting Pencil Forever Inkless Pencil with Eraser for Writing Drawing Kid School Office Home
DOETYD£6.144.3★
AUAUY 6 PCS Inkless Pencil Everlasting Pencil with Rubbers on The End
AUAUY£3.024.1★
Gruvox 6Pcs Eternal Infinity Pencil - Endless Writing Drawing Sketching for Kids Reusable Inkless Personalised for Students - Home Office School Supplies
Gruvox£5.184.8★
Metal Alloy Writing Instrument No Sharpening Required Forever Infinity Pencil with 12 Colored Refill Tips Reusable Inkless Everlasting Eternal Pen for Drawing Sketching Artists Students Teacher Gift
Penitue£4.653.0★
everpen Forever Pencil Metal Infinity Pencil with Replaceable Nib Metal Alloy Writing Instrument With 12 Colored Refill Tips Pencils for Drawing Sketching and Writing (2pcs-Black)
everpen£16.291.0★
What buyers say about infinity pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice Pencils”
“As it says on the tin”
“No need to sharpen”
“Excellent bit of kit”
“was quite impressed. writes like a slightly lighter 0.7mm”
“Easy to hold”
“Works good”
“I think this is a good value set as you get 12 so would be good for schools or clubs”
“Wood seemed a good option environmentally”
“The other colours which I tried by hand”
What buyers complain about
“the pencil nibs do not write properly”
“the pencil nibs do not write properly”
“Cheap and it shows”
“the led gets torn down after a long time”
“The pigmentation is incredibly faint”
“It required pressure to make a suitable mark on the paper”
“Not worth the money”
“Dishonest marketing be cautious”
“frustrating to use”
“then stuff it back in—it isn't attached to anything”
Top return reasons
Common questions
- Is infinity pencil profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the infinity pencil niche?
- 18 brands and 26 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in infinity pencil?
- Top complaints mined from reviews: Nib/Tip Quality, Writing Experience, Quality-Overall. The return rate is 0.3%.
- When does demand for infinity pencil peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the infinity pencil niche?
- Listings span £2.96–£16.29; the average listing price is £5.89 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.