Id Card Holders
prices mostly outside the sweet spot ($2.30–$14.15) — Id Card Holders doesn't clear our bar today.
Flapen Score
Is Id Card Holders profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Id Card Holders is a £164K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Id Card Holders: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.5% over the last 90 days and 4.5% of searches end in a purchase.
£164K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Id Card Holders products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Customcard Ltd Double-Sided ID Card Holder - Secure Clear Plastic for 2 Credit-Sized Cards (85mm x 54mm) - Durable Lightweight for Work School Events - ID Card Holder for Lanyard (Clear Pack of 1)
- Price
- £2.30
- Rating
- 4.6/5
- Reviews
- 4,826
- Age
- 11y ago
Uniclife ID Badge Holder with Double-Sided Windows Horizontal Hard Plastic Case Black Card Protector Pouch for Office School ID Credit Cards Proximity Key Cards Drivers Licenses and Passes 3 Pack
- Price
- £4.22
- Rating
- 4.5/5
- Reviews
- 1,980
- Age
- 3y ago
Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago
5PCS Plastic Card Holder Clear Waterproof Plastic Badge Holders Name Tag Clear Badge ID Card Holder Wallets Pocket Holder Double Sided Badge Holders Lanyard Card Holder for Home Office School
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 3y ago
Hard Clear Badge Holder ID Card Holders Card Holder for Office School ID Credit Cards ID Clip (Horizontal 2 Pcs)
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 1y ago
Trending
90-day click momentum
2 Pack Cruise Lanyard with ID Card Holder Retractable Reel Double-Sided Waterproof Clear Badge Holder Black Vertical Lanyard for Cruise Ships Cards & ID
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago
Badge Holders with Retractable Keychains Multi-Card ID Card Holder Reels for Work Office Lanyards (Fits 2-3 Cards)(3 Black)
- Price
- £4.26
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago
5PCS Plastic Card Holder Clear Waterproof Plastic Badge Holders Name Tag Clear Badge ID Card Holder Wallets Pocket Holder Double Sided Badge Holders Lanyard Card Holder for Home Office School
- Price
- £2.66
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 3y ago
SSKHE Soft Credit Card Holder Wallet Case Minimalist Soft Leather Wallet Case with Key Ring and Key Ring Classic Black Card Holder Keyring
- Price
- £4.89
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 1y ago
Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago
Newest
by launch date2 Pack Cruise Lanyard with ID Card Holder Retractable Reel Double-Sided Waterproof Clear Badge Holder Black Vertical Lanyard for Cruise Ships Cards & ID
- Price
- £3.40
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 9mo ago
60 Pack Horizontal Badge Holders Clear Waterproof ID Card Holder
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago
2 Pack Heavy Duty Retractable Badge Reel with ID Card Holder Black
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago
Hard Clear Badge Holder ID Card Holders Card Holder for Office School ID Credit Cards ID Clip (Horizontal 2 Pcs)
- Price
- £3.17
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 1y ago
Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media
- Price
- £2.56
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
26
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
33%
- Customcard ltd19%
- Uniclife16%
- PaiLeWei10%
- PCL Media ltd9%
- Gunwon7%
- Vicloon5%
Id Card Holders demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.7×
Top Id Card Holders search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- id card holders161K/yr
- badge holder117K/yr
- id badge holder101K/yr
- lanyard card holder72K/yr
- id card holder72K/yr
- card holder for lanyard58K/yr
- id holder35K/yr
- pass holder21K/yr
- key card holder15K/yr
- id holder for lanyard8K/yr
What reviews say buyers love and hate about Id Card Holders
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good Quality”
“Great value”
“As advertised”
“well built”
“easy to use”
What buyers complain about
76% of reviews“Broke easily”
“Poor quality”
“Plastic comes off easily”
“Used approximately six times, cord extended to around 10 and mechanism has now broken so does not retract and is unusable”
“too long”
Id Card Holders return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Id Card Holders questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
