id card holders
Skip itPrices mostly outside the sweet spot ($2.30–$14.15) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,366.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£164K£164K/yr · 717K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.10avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£14.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, id card holders is a £164K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
id card holders market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £153K–£204K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.5%
- Avg brand age
- 30 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
26
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
33%
- Customcard ltd19%
- Uniclife16%
- PaiLeWei10%
- PCL Media ltd9%
- Gunwon7%
- Vicloon5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top id card holders search terms
- id card holders161K/yr
- badge holder117K/yr
- id badge holder101K/yr
- lanyard card holder72K/yr
- id card holder72K/yr
- card holder for lanyard58K/yr
- id holder35K/yr
- pass holder21K/yr
- key card holder15K/yr
- id holder for lanyard8K/yr
Top id card holders products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Customcard Ltd Double-Sided ID Card Holder - Secure Clear Plastic for 2 Credit-Sized Cards (85mm x 54mm) - Durable Lightweight for Work School Events - ID Card Holder for Lanyard (Clear Pack of 1)
Customcard ltd£2.304.6★4,826 rev
Uniclife ID Badge Holder with Double-Sided Windows Horizontal Hard Plastic Case Black Card Protector Pouch for Office School ID Credit Cards Proximity Key Cards Drivers Licenses and Passes 3 Pack
Uniclife£4.224.5★1,980 rev
Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media
PCL Media ltd£2.564.5★115 rev
5PCS Plastic Card Holder Clear Waterproof Plastic Badge Holders Name Tag Clear Badge ID Card Holder Wallets Pocket Holder Double Sided Badge Holders Lanyard Card Holder for Home Office School
Gunwon£2.664.5★165 rev
Hard Clear Badge Holder ID Card Holders Card Holder for Office School ID Credit Cards ID Clip (Horizontal 2 Pcs)
PaiLeWei£3.174.6★527 rev
Newest
by launch date
2 Pack Cruise Lanyard with ID Card Holder Retractable Reel Double-Sided Waterproof Clear Badge Holder Black Vertical Lanyard for Cruise Ships Cards & ID
liyun£3.4060 rev
60 Pack Horizontal Badge Holders Clear Waterproof ID Card Holder
Hapric£5.5847 rev
2 Pack Heavy Duty Retractable Badge Reel with ID Card Holder Black
Hapric£6.43120 rev
Hard Clear Badge Holder ID Card Holders Card Holder for Office School ID Credit Cards ID Clip (Horizontal 2 Pcs)
PaiLeWei£3.17527 rev
Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media
PCL Media ltd£2.56115 rev
Trending
90-day click momentum2 Pack Cruise Lanyard with ID Card Holder Retractable Reel Double-Sided Waterproof Clear Badge Holder Black Vertical Lanyard for Cruise Ships Cards & ID
liyun£3.404.3★
Badge Holders with Retractable Keychains Multi-Card ID Card Holder Reels for Work Office Lanyards (Fits 2-3 Cards)(3 Black)
Syyflibb£4.264.4★
5PCS Plastic Card Holder Clear Waterproof Plastic Badge Holders Name Tag Clear Badge ID Card Holder Wallets Pocket Holder Double Sided Badge Holders Lanyard Card Holder for Home Office School
Gunwon£2.664.5★
SSKHE Soft Credit Card Holder Wallet Case Minimalist Soft Leather Wallet Case with Key Ring and Key Ring Classic Black Card Holder Keyring
SSKHE£4.894.2★
Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media
PCL Media ltd£2.564.5★
What buyers say about id card holders
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Great value”
“As advertised”
“well built”
“easy to use”
“this one doesn't break”
“Size is as described by seller”
“Good close mechanism card safe and strong secure”
“made of sturdy plastic”
“secure”
What buyers complain about
“Broke easily”
“Poor quality”
“Plastic comes off easily”
“Used approximately six times, cord extended to around 10 and mechanism has now broken so does not retract and is unusable”
“too long”
“Can not open”
“Cheap hard plastic”
“Within a matter of weeks these holders were splitting at the seams - they are certainly not very sturdy”
“it can slip out”
“Spare WaterProof Card Holders”
Top return reasons
Common questions
- Is id card holders profitable to sell on Amazon United Kingdom?
- The niche generates £164K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the id card holders niche?
- 20 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in id card holders?
- Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 0.4%.
- When does demand for id card holders peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the id card holders niche?
- Listings span £2.30–£14.15; the average listing price is £5.10 (sweet spot $15–$100). The average incumbent carries 2,367 reviews — the moat a new listing must climb.