Skip to content

Id Card Holders

Fail

Prices span $2.30–$14.15, mostly outside the sweet spot, so Id Card Holders is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£164K/yr717K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
46%top-5 click share · 20 brands · 26 sellers

Flapen Score

Id Card Holders against its category

The dotted line is the Stationery & Office Supplies average. Past it, Id Card Holders is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Id Card Holders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Id Card Holders 717K times last year and spent an estimated £164K. The top 5 brands take 61% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
717K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
4.5%
Market size, estimated
£164Ka year
Peak month
September1.7× the quietest month
Top search term
id card holders161K searches a year

02 · Price

A sale here is worth £5.10.

Listings sell for £5.10 on average, from £2.30 to £14.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £5.10 that is £5K to £6K a year per listing.

Average price
£5.10under the $15 to $100 sweet spot
Price range
£2.30–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #78 within Office Supplies. It carries 2,367 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#78in Office Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,367per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Id Card Holders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

26

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

33%

  • Customcard ltd19%
  • Uniclife16%
  • PaiLeWei10%
  • PCL Media ltd9%
  • Gunwon7%
  • Vicloon5%

Demand

Id Card Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Id Card Holders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • id card holders161K/yr
  • badge holder117K/yr
  • id badge holder101K/yr
  • lanyard card holder72K/yr
  • id card holder72K/yr
  • card holder for lanyard58K/yr
  • id holder35K/yr
  • pass holder21K/yr
  • key card holder15K/yr
  • id holder for lanyard8K/yr

Reviews and returns

What reviews say buyers love and hate about Id Card Holders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.17

Broke easily

Short lived

Broke within a few days

Quality-Overall20%

Poor quality

Cheap

Cheap quality

Material Quality6%−0.02

Plastic comes off easily

They are plastic

Sliding/Retract Mechanism5%−0.05

Used approximately six times, cord extended to around 10 and mechanism has now broken so does not retract and is unusable

the retracable piece is broke

Size-Overall5%+0.08

too long

Sadly just a little short for what I needed it for

Love

Quality-Overall27%

Good Quality

the build quality feels solid

The card holder is good quality

Value For Money17%+1.78

Great value

Decent price

Good value for money

Advertised Vs Actual Product11%+0.99

As advertised

As described

Does the work

Strength9%+1.11

well built

Sturdy build

Nice and strong

Ease Of Use5%

easy to use

Useable many times

Door Key handy for quick use without dropping them

Return

0.4% Return rate 52% Fixable by listing

Size-Overall40%█▇█▅▅▇

too long

Sadly just a little short for what I needed it for

Quality-Overall11%█▃▆▅█▅

Poor quality

Cheap

Cheap quality

Weight Heavy9%▁▅█▅▁▁
Functionality-Overall5%█▁▁█▃▄
Material Quality4%▁▄▁▁█▄

Plastic comes off easily

They are plastic

FAQ

Common Id Card Holders questions

Answered from the same tracked data.