Husband Birthday Card

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

9.1%

Market size, estimated

£372Ka year

Peak month

January1.7× the quietest month

Top search term

husband birthday card564K searches a year

Listings sell for £3.51 on average, from £1.56 to £5.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £3.51 that is £4K to £5K a year per listing.

Average price

£3.51under the $15 to $100 sweet spot

Price range

£1.56–£5.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

£4K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,891 within Cards & Card Stock. It carries 314 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

3.6%

Average rank

#1,891in Cards & Card Stock

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

314per listing

Listings tracked

50

21 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months