Husband Birthday Card
MaybeReturns run at only 0.1% of orders. But prices span $1.56–$5.94, mostly outside the sweet spot, so Husband Birthday Card is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 4757
- Market size
- £372K/yr1.2M searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 35%top-5 click share · 32 brands · 57 sellers
Flapen Score
Husband Birthday Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Husband Birthday Card is stronger. Inside it, weaker.
Market
The Husband Birthday Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Husband Birthday Card 1.2M times last year and spent an estimated £372K. The top 5 brands take 56% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £372Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- husband birthday card564K searches a year
02 · Price
A sale here is worth £3.51.
Listings sell for £3.51 on average, from £1.56 to £5.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £3.51 that is £4K to £5K a year per listing.
- Average price
- £3.51under the $15 to $100 sweet spot
- Price range
- £1.56–£5.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,891 within Cards & Card Stock. It carries 314 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 98%
- Out of stock, average day
- 3.6%
- Average rank
- #1,891in Cards & Card Stock
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 314per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 2 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Husband Birthday Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Happy Birthday Husband Card - Funny Husband Birthday Card with Envelope - Anniversary Card For Him From Wife - Greeting Card for Husbands Birthday Partner
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 8mo ago
IC&G Birthday Card for Husband Heartfelt Verse Hearts & Foliage Design
- Price
- £3.83
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 1y ago
UK Greetings Birthday Card for Husband - Blue Heart Design - Thinking of You Range
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 408
- Age
- 2y ago
HUSBAND Birthday card from the meaningful and heartfelt Tenderness range.
- Price
- £3.23
- Rating
- 4.8/5
- Reviews
- 62
- Age
- 1y ago
UK Greetings Birthday Card for Husband - Hearts Design
- Price
- £2.66
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 2y ago
Trending
90-day click momentum
Cute Birthday Card To My Husband Toucans Design With Loving Words by Wishing Well Studios. 6 X 9 Inches
- Price
- £1.56
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Funny Husband Birthday Card - Best Ever Based on Recent Assessment
- Price
- £3.50
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Mirelia Husband Birthday Card Romantic Heart Design With Sentimental Verse For Him 20.5 x 13.5 cm with Envelope
- Price
- £4.15
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2mo ago
Me To You Tatty Teddy Gorgeous Husband Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.13
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 6mo ago
Happy Birthday Husband Card - Funny Husband Birthday Card with Envelope - Anniversary Card For Him From Wife - Greeting Card for Husbands Birthday Partner
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 8mo ago
Newest
by launch dateMirelia Husband Birthday Card Romantic Heart Design With Sentimental Verse For Him 20.5 x 13.5 cm with Envelope
- Price
- £4.15
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2mo ago
Funny Husband Birthday Card - Best Ever Based on Recent Assessment
- Price
- £3.50
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago
Me To You Tatty Teddy Gorgeous Husband Luxury Gold Foil Birthday Card 6 X 9 Inches - Official Collection
- Price
- £2.13
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 6mo ago
Cute Birthday Card To My Husband Toucans Design With Loving Words by Wishing Well Studios. 6 X 9 Inches
- Price
- £1.56
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Happy Birthday Husband Card - Funny Husband Birthday Card with Envelope - Anniversary Card For Him From Wife - Greeting Card for Husbands Birthday Partner
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
57
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
35%
Top 20: 74%
Open market
40%
- UK Greetings17%
- Plorede13%
- Piccadilly Greetings12%
- IC&G, International Cards & Gifts8%
- WAREHOUSE 5056%
- Cheeky Chops4%
Demand
Husband Birthday Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Husband Birthday Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- husband birthday card564K/yr
- husband birthday card from wife133K/yr
- birthday card husband115K/yr
- birthday cards for husband57K/yr
- birthday card for husband63K/yr
- happy birthday husband card36K/yr
- husband birthday23K/yr
- birthday card husband from wife17K/yr
- funny husband birthday card21K/yr
- husband birthday cards21K/yr
Reviews and returns
What reviews say buyers love and hate about Husband Birthday Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very good quality
or the quality control is shockingly poor
Not as good quality as Id hoped
lovely card smaller than i thought
This is quite a lot smaller for a card
Very small
Quite expensive
A little on the expensive side
Not worth the price
didnt seem sturdy
still a bit flimsy
Flimsy
Not as described
Had it not been for the photo I would not have known where to look for it as the wind had blown it underneath the caravan
Not as advertised
Love
Good quality card
Excellent quality
Good Quality Card
Worth the price
Excellent value
Very good value
As advertised
As described
As pictured
A Fun Card
Good funny card
I like funny cards
Good size
Lovely cards buy these often good size good value for money
This card is lovely and big
Return
0.1% Return rate 35% Fixable by listing
lovely card smaller than i thought
This is quite a lot smaller for a card
Very small
Not very good quality
or the quality control is shockingly poor
Not as good quality as Id hoped
The print quality of the front of the card was awful
Print quality terrible
Super poor print quality - blurry and faded writing
Not as described
Had it not been for the photo I would not have known where to look for it as the wind had blown it underneath the caravan
Not as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Husband Birthday Card questions
Answered from the same tracked data.