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Htc Earbuds

Fail

The top 5 brands take 100% of clicks, so Htc Earbuds is a Fail.

Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£51K/yr70K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
83%top-5 click share · 5 brands · 10 sellers

Flapen Score

Htc Earbuds against its category

The dotted line is the Stationery & Office Supplies average. Past it, Htc Earbuds is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Htc Earbuds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Htc Earbuds 70K times last year and spent an estimated £51K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
3.0%
Market size, estimated
£51Ka year
Top search term
htc earbuds37K searches a year

02 · Price

A sale here is worth £24.08.

Listings sell for £24.08 on average, from £12.45 to £31.78. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £24.08 that is £0 to £2K a year per listing.

Average price
£24.08inside the $15 to $100 sweet spot
Price range
£12.45–£31.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #453 within Office Electronics. It carries 36 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
82%
Out of stock, average day
28.1%
Average rank
#453in Office Electronics
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
36per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
11 months

Products

Top Htc Earbuds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Relxhome64%
  • TELNP21%
  • Generic10%
  • QYGCKJ3%
  • Paekole2%

Demand

Htc Earbuds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Htc Earbuds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • htc earbuds37K/yr
  • htc translation earbuds14K/yr
  • htc earphones8K/yr
  • htc ne20 earbuds9K/yr
  • htc headphone2K/yr

Reviews and returns

What reviews say buyers love and hate about Htc Earbuds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%

Garbage

Item low quality

Poor product

Value For Money15%+1.36

Extra costs

Not worth the money

Nice, some prices could have been much better

Advertised Vs Actual Product8%−0.24

Not as described

Audio Quality8%−0.14

Even worse if there is any other sounds at the same time

Not the best of sounds

Even when using as standard ear buds the sound quality is very tinny

Charging8%−0.24

Stopped charging after just 2 weeks

Love

Value For Money27%+1.36

is well worth it

Good price

Value for money

Audio Quality20%−0.14

Great quality sound for the price

Headphones work great

Great sound for the price

Quality-Overall14%

Great piece of kit

Great Quality

Good item

Comfort-Overall6%+0.52

comfort wise pretty good

Excellent quality comfortable to wear

Software/Application3%+0.48

the translation app is very useful

Return

3.2% Return rate 14% Fixable by listing

Functionality-Overall20%▁▂▁█▆▄
Connectivity-Overall12%▁█▁▁▇▇
Size-Overall10%▁▁▁▄█▃

doesn't fit in the ear

Charging7%█▃▂▃▁▁

Stopped charging after just 2 weeks

Software/Application6%▁▁▁▁▁█

FAQ

Common Htc Earbuds questions

Answered from the same tracked data.