Skip to content

Htc Earbuds

brand-locked demand (top 5 brands take 100% of clicks) — Htc Earbuds doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 13Growth 5Conversion 38Competition 14Returns 48Price range 84Avg price 95Brand share 0Review moat 98Quality gap 96
This niche Category average

Is Htc Earbuds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Htc Earbuds is a £51K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Htc Earbuds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.9% over the last 90 days and 3.0% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr1K
Search volume / yr-39.9%70K
Conversion rate3.0%
Avg price£24.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 10
Top-5 product click share83%
Open market0%
Avg brand age11 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement73%
New entrants (1y)10· 1 succeeded
Avg rating4.0★
Avg reviews36

Top Htc Earbuds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£10K£15K£20K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Relxhome64%
  • TELNP21%
  • Generic10%
  • QYGCKJ3%
  • Paekole2%

Htc Earbuds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR3.0%Products11Brands5Top 5 Brands100%OOS Rate28.1%Rating4.0★Reviews36Avg BSR#453
1K600Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Htc Earbuds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • htc earbuds37K/yr
  • htc translation earbuds14K/yr
  • htc earphones8K/yr
  • htc ne20 earbuds9K/yr
  • htc headphone2K/yr

What reviews say buyers love and hate about Htc Earbuds

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Value For Money27%

is well worth it

Audio Quality20%

Great quality sound for the price

Quality-Overall14%

Great piece of kit

Comfort-Overall6%

comfort wise pretty good

Software/Application3%

the translation app is very useful

What buyers complain about

78% of reviews
Quality-Overall17%

Garbage

Value For Money15%

Extra costs

Advertised Vs Actual Product8%

Not as described

Audio Quality8%

Even worse if there is any other sounds at the same time

Charging8%

Stopped charging after just 2 weeks

Htc Earbuds return rate & reasons

Why buyers send it back, as a share of all return requests.

3.2%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
20%
2Connectivity-Overall
12%
3Size-Overall
10%
4Charging
7%
5Software/Application
6%

Common Htc Earbuds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Htc Earbuds 37/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 11 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -39.9% over the last 90 days.
Htc Earbuds buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 3.2%.