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Hp Printer Paper

Fail

The top 5 brands take 100% of clicks, so Hp Printer Paper is a Fail.

Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£116K/yr49K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
83%top-5 click share · 3 brands · 68 sellers

Flapen Score

Hp Printer Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Hp Printer Paper is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hp Printer Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hp Printer Paper 49K times last year and spent an estimated £116K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
20.7%
Market size, estimated
£116Ka year
Peak month
January1.4× the quietest month
Top search term
hp printer paper15K searches a year

02 · Price

A sale here is worth £11.47.

Listings sell for £11.47 on average, from £5.54 to £21.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.47 that is £6K to £9K a year per listing.

Average price
£11.47under the $15 to $100 sweet spot
Price range
£5.54–£21.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Paper. It carries 7,492 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#23in Paper
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,492per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Hp Printer Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • HP72%
  • HP Papers26%
  • Stick Well2%
  • Open — no brand owns it (0%)

Demand

Hp Printer Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hp Printer Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hp printer paper15K/yr
  • hp paper12K/yr
  • hp paper a4 white6K/yr
  • hp a4 paper5K/yr
  • hp a4 printer paper4K/yr
  • hp printer paper a4 white4K/yr
  • a4 paper hp3K/yr

Reviews and returns

What reviews say buyers love and hate about Hp Printer Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality30%+0.14

Low quality paper

Thin paper

so this is slightly expensive for worse quality paper

Thickness13%−0.10

Didn't blow me away, isn't thin, isn't especially thick just decent white printing paper

not overly thick

you end up with thinner stuff

Quality-Overall11%+2.12

Disappointing that a good quality item is spoiled by lack of adequate packaging

Inferior quality in recent batch

Poor Quality Product

Advertised Vs Actual Product6%−0.02

NOT AS DESCRIBED

doesn't match picture in the image here

Not as advertised

Paper Compatibility6%−0.04

My hp printer does not like this paper for some reason

This paper doesn't work with laser jet printer

Not HP paper

Love

Paper Quality43%+0.14

Good paper

paper is perfect

Thick paper

Quality-Overall25%+2.12

Excellent Quality

Good and reliable quality

Quality as expected was met

Value For Money10%+1.47

Good Value

Excellent value for money

fair price

Advertised Vs Actual Product6%−0.02

Just as advertised

Exactly what I needed

As described

Print Quality5%−0.02

Print quality looks good on it

Perfect for printing documents

great for all yer printing needs

Return

0.1% Return rate 14% Fixable by listing

Paper Quality54%▆▆█▇▇▆

Low quality paper

Thin paper

so this is slightly expensive for worse quality paper

Size-Overall7%▁▂▅▆██
Advertised Vs Actual Product5%█▃▄▅▄▂

NOT AS DESCRIBED

doesn't match picture in the image here

Not as advertised

Defective Material/Parts4%▁▃▃▅█▇
Quality-Overall4%▁█▄▄▅▄

Disappointing that a good quality item is spoiled by lack of adequate packaging

Inferior quality in recent batch

Poor Quality Product

FAQ

Common Hp Printer Paper questions

Answered from the same tracked data.