Is hp printer paper profitable to sell on Amazon United Kingdom?

The niche generates £116K/yr across 11 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (37/100).

How competitive is the hp printer paper niche?

3 brands and 68 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hp printer paper?

Top complaints mined from reviews: Paper Quality, Thickness, Quality-Overall. The return rate is 0.1%.

When does demand for hp printer paper peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hp printer paper niche?

Listings span £5.54–£21.82; the average listing price is £11.47 (sweet spot $15–$100). The average incumbent carries 7,492 reviews — the moat a new listing must climb.

hp printer paper

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Okay£11.47

avg listing price — sweet spot $15–$100

Price range

Okay£5.54–£21.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£116K

£116K/yr · 49K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,491.82

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hp printer paper is a £116K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

hp printer paper market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £115K–£143K; units × avg price
Conversion rate: 20.7%
Avg BSR: #23
Page quality: 0%
Prime: 73%
Sponsored: 27%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

HP72%
HP Papers26%
Stick Well2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hp printer paper search terms

hp printer paper15K/yr -11.8%15.0% conv.
hp paper12K/yr -8.5%15.6% conv.
hp paper a4 white6K/yr -28.3%18.4% conv.
hp a4 paper5K/yr -18.9%19.0% conv.
hp a4 printer paper4K/yr +5.2%19.3% conv.
hp printer paper a4 white4K/yr -6.4%19.8% conv.
a4 paper hp3K/yr -7.9%19.3% conv.

All search terms

Top hp printer paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HP Papers 5 Ream I 2500 Sheets White RH98112 Printer Paper Office A4 Paper 210x297mm 80gsm 5 Ream Carton 2500 Sheets - FSC Certified Copy Paper

HP£17.274.6★10,746 rev

HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)

HP Papers£9.324.6★3,346 rev

HP Office A4 210x297mm 80gsm 500sheets/Single Ream

HP£6.294.7★20,647 rev

HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)

HP£12.414.6★7,985 rev

HP Papers CHP852 A4 90 gsm FSC Premium Paper White

HP Papers£7.694.7★8,257 rev

Newest

by launch date

Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)

Stick Well£5.541,418 rev

4y ago

HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)

HP£12.417,985 rev

5y ago

HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)

HP Papers£9.323,346 rev

7y ago

HP Papers CHP852 A4 90 gsm FSC Premium Paper White

HP Papers£7.698,257 rev

8y ago

HP Premium A4 90gsm Paper - Box of 2500sh (5x500sh)

HP£21.823,493 rev

8y ago

What buyers say about hp printer paper

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality43%

“Good paper”

Quality-Overall25%

“Excellent Quality”

Value For Money10%

“Good Value”

Advertised Vs Actual Product6%

“Just as advertised”

Print Quality5%

“Print quality looks good on it”

Paper Compatibility2%

“Paper suits my HP printer”

Paper Brightness2%

“The paper is bright white”

Thickness1%

“Good thickness”

Size-Overall1%

“Perfect size”

Ease Of Use0%

“is easier to handle”

What buyers complain about

Paper Quality30%

“Low quality paper”

Thickness13%

“Didn't blow me away, isn't thin, isn't especially thick just decent white printing paper”

Quality-Overall11%

“Disappointing that a good quality item is spoiled by lack of adequate packaging”

Advertised Vs Actual Product6%

“NOT AS DESCRIBED”

Paper Compatibility6%

“My hp printer does not like this paper for some reason”

Print Quality5%

“Ive found it's even worse for colour printing with bleed through”

Double-Sided Printing2%

“Am expecting it to be rubbish for double sided printing”

Ease Of Cleaning2%

“dirty - unacceptable”

Smudge Resistance2%

“pages creased and a bit stained”

Value For Money2%

“so this is slightly expensive for worse quality paper”

Top return reasons

Paper Quality54%

Size-Overall7%

Advertised Vs Actual Product5%

Defective Material/Parts4%

Quality-Overall4%

Moist/Dry3%

Paper Compatibility3%

Water Resistance3%