How competitive is the Hp Printer Paper niche on Amazon United Kingdom?

3 brands and 68 sellers compete in Hp Printer Paper on Amazon United Kingdom. The top 5 Hp Printer Paper products take 83% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hp Printer Paper?

Hp Printer Paper buyers on Amazon United Kingdom complain most about Paper Quality, Thickness, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hp Printer Paper niche?

Hp Printer Paper sells for £11.47 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.54–£21.82. The average incumbent carries 7,492 reviews — the moat a new listing must climb.

Hp Printer Paper

brand-locked demand (top 5 brands take 100% of clicks) — Hp Printer Paper doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Hp Printer Paper profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hp Printer Paper is a £116K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Hp Printer Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.1% over the last 90 days and 20.7% of searches end in a purchase.

£116K

revenue / yr

Units sold / yr13K

Search volume / yr-12.1%49K

Conversion rate20.7%

Avg price£11.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 68

Top-5 product click share83%

Open market0%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Hp Printer Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HP Papers 5 Ream I 2500 Sheets White RH98112 Printer Paper Office A4 Paper 210x297mm 80gsm 5 Ream Carton 2500 Sheets - FSC Certified Copy Paper

Price: £17.27
Rating: 4.6/5
Reviews: 10,746
Age: 13y ago

HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)

Price: £9.32
Rating: 4.6/5
Reviews: 3,346
Age: 7y ago

HP Office A4 210x297mm 80gsm 500sheets/Single Ream

Price: £6.29
Rating: 4.7/5
Reviews: 20,647
Age: 20y ago

HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)

Price: £12.41
Rating: 4.6/5
Reviews: 7,985
Age: 5y ago

HP Papers CHP852 A4 90 gsm FSC Premium Paper White

Price: £7.69
Rating: 4.7/5
Reviews: 8,257
Age: 8y ago

Newest

by launch date

Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)

Price: £5.54
Rating: 4.6/5
Reviews: 1,418
Age: 4y ago

HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)

Price: £12.41
Rating: 4.6/5
Reviews: 7,985
Age: 5y ago

HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)

Price: £9.32
Rating: 4.6/5
Reviews: 3,346
Age: 7y ago

HP Papers CHP852 A4 90 gsm FSC Premium Paper White

Price: £7.69
Rating: 4.7/5
Reviews: 8,257
Age: 8y ago

HP Premium A4 90gsm Paper - Box of 2500sh (5x500sh)

Price: £21.82
Rating: 4.5/5
Reviews: 3,493
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

HP72%
HP Papers26%
Stick Well2%
Open — no brand owns it (0%)

Hp Printer Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR20.7%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews7,492Avg BSR#23

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Hp Printer Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hp printer paper15K/yr -11.8%15.0% conv.
hp paper12K/yr -8.5%15.6% conv.
hp paper a4 white6K/yr -28.3%18.4% conv.
hp a4 paper5K/yr -18.9%19.0% conv.
hp a4 printer paper4K/yr +5.2%19.3% conv.
hp printer paper a4 white4K/yr -6.4%19.8% conv.
a4 paper hp3K/yr -7.9%19.3% conv.

What reviews say buyers love and hate about Hp Printer Paper

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Paper Quality43%

“Good paper”

Quality-Overall25%

“Excellent Quality”

Value For Money10%

“Good Value”

Advertised Vs Actual Product6%

“Just as advertised”

Print Quality5%

“Print quality looks good on it”

What buyers complain about

78% of reviews

Paper Quality30%

“Low quality paper”

Thickness13%

“Didn't blow me away, isn't thin, isn't especially thick just decent white printing paper”

Quality-Overall11%

“Disappointing that a good quality item is spoiled by lack of adequate packaging”

Advertised Vs Actual Product6%

“NOT AS DESCRIBED”

Paper Compatibility6%

“My hp printer does not like this paper for some reason”

Hp Printer Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Paper Quality

54%

2Size-Overall

3Advertised Vs Actual Product

4Defective Material/Parts

5Quality-Overall

Common Hp Printer Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hp Printer Paper 37/100 on Amazon United Kingdom — Skip it. The niche generates £116K/yr across 11 tracked products. Search demand moved -12.1% over the last 90 days.