Hp Printer Paper
FailThe top 5 brands take 100% of clicks, so Hp Printer Paper is a Fail.
- Flapen Score
- 37 / 100Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 4737
- Market size
- £116K/yr49K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 68 sellers
Flapen Score
Hp Printer Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, Hp Printer Paper is stronger. Inside it, weaker.
Market
The Hp Printer Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hp Printer Paper 49K times last year and spent an estimated £116K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
20.7% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 20.7%
- Market size, estimated
- £116Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- hp printer paper15K searches a year
02 · Price
A sale here is worth £11.47.
Listings sell for £11.47 on average, from £5.54 to £21.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.47 that is £6K to £9K a year per listing.
- Average price
- £11.47under the $15 to $100 sweet spot
- Price range
- £5.54–£21.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Paper. It carries 7,492 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 73%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Paper
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,492per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Hp Printer Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HP Papers 5 Ream I 2500 Sheets White RH98112 Printer Paper Office A4 Paper 210x297mm 80gsm 5 Ream Carton 2500 Sheets - FSC Certified Copy Paper
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 10,746
- Age
- 13y ago

HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 3,346
- Age
- 7y ago

HP Office A4 210x297mm 80gsm 500sheets/Single Ream
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 20,647
- Age
- 20y ago

HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 7,985
- Age
- 5y ago

HP Papers CHP852 A4 90 gsm FSC Premium Paper White
- Price
- £7.69
- Rating
- 4.7/5
- Reviews
- 8,257
- Age
- 8y ago
Trending
90-day click momentum
Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago

HP Premium A4 80gsm Paper - 1 Ream (500 Sheets) CHP850
- Price
- £7.14
- Rating
- 4.6/5
- Reviews
- 6,561
- Age
- 8y ago

HP InkJet Photo Paper White 100 Sheets
- Price
- £11.56
- Rating
- 4.6/5
- Reviews
- 5,411
- Age
- 21y ago

HP Papers Premium A4 Paper 210x297mm 80gsm 5 Ream Carton 2500 Sheets - FSC Certified Copy Paper 5 Count (Pack of 1)
- Price
- £20.37
- Rating
- 4.6/5
- Reviews
- 6,561
- Age
- 8y ago

HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 7,985
- Age
- 5y ago
Newest
by launch date
Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago

HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 7,985
- Age
- 5y ago

HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 3,346
- Age
- 7y ago

HP Papers CHP852 A4 90 gsm FSC Premium Paper White
- Price
- £7.69
- Rating
- 4.7/5
- Reviews
- 8,257
- Age
- 8y ago

HP Premium A4 90gsm Paper - Box of 2500sh (5x500sh)
- Price
- £21.82
- Rating
- 4.5/5
- Reviews
- 3,493
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- HP72%
- HP Papers26%
- Stick Well2%
- Open — no brand owns it (0%)
Demand
Hp Printer Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hp Printer Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hp printer paper15K/yr
- hp paper12K/yr
- hp paper a4 white6K/yr
- hp a4 paper5K/yr
- hp a4 printer paper4K/yr
- hp printer paper a4 white4K/yr
- a4 paper hp3K/yr
Reviews and returns
What reviews say buyers love and hate about Hp Printer Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality paper
Thin paper
so this is slightly expensive for worse quality paper
Didn't blow me away, isn't thin, isn't especially thick just decent white printing paper
not overly thick
you end up with thinner stuff
Disappointing that a good quality item is spoiled by lack of adequate packaging
Inferior quality in recent batch
Poor Quality Product
NOT AS DESCRIBED
doesn't match picture in the image here
Not as advertised
My hp printer does not like this paper for some reason
This paper doesn't work with laser jet printer
Not HP paper
Love
Good paper
paper is perfect
Thick paper
Excellent Quality
Good and reliable quality
Quality as expected was met
Good Value
Excellent value for money
fair price
Just as advertised
Exactly what I needed
As described
Print quality looks good on it
Perfect for printing documents
great for all yer printing needs
Return
0.1% Return rate 14% Fixable by listing
Low quality paper
Thin paper
so this is slightly expensive for worse quality paper
NOT AS DESCRIBED
doesn't match picture in the image here
Not as advertised
Disappointing that a good quality item is spoiled by lack of adequate packaging
Inferior quality in recent batch
Poor Quality Product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hp Printer Paper questions
Answered from the same tracked data.









