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Horse Calendar 2026

Fail

Demand is soft, at -67.7% this quarter, so Horse Calendar 2026 is a Fail.

Flapen Score
30
30 / 100
Ranks 763 of 835 Stationery & Office Supplies niches · −17 vs the category median of 47
Market size
£12K/yr26K searches / yr
90-day growth
-67.7%search demand this quarter
Competition
87%top-5 click share · 7 brands · 14 sellers

Flapen Score

Horse Calendar 2026 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Horse Calendar 2026 is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Calendar 2026 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Calendar 2026 26K times last year and spent an estimated £12K. The top 5 brands take 87% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -67.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-67.7%
Conversion, latest week
5.7%
Market size, estimated
£12Ka year
Top search term
horse calendar 202623K searches a year

02 · Price

A sale here is worth £7.94.

Listings sell for £7.94 on average, from £3.61 to £9.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £7.94 that is £794 to £2K a year per listing.

Average price
£7.94under the $15 to $100 sweet spot
Price range
£3.61–£9.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£794–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #1,729 within Calendars, Planners & Personal Organisers. It carries 77 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
37.4%
Average rank
#1,729in Calendars, Planners & Personal Organisers
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
77per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
18 months

Products

Top Horse Calendar 2026 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

6%

  • Templatables38%
  • ALLTRADE16%
  • The Gifted Stationery Co. Ltd.14%
  • Stag Gallery11%
  • NOTIQUE8%
  • Magnet & Steel7%
  • Open — no brand owns it (1 brand, 6%)

Demand

Horse Calendar 2026 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 35.0× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Horse Calendar 2026

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall44%+4.18

Good quality calendar

Great quality photography

and really nice quality too

Display-Overall24%+0.28

enjoy the different pictures per month

it transitions easily from a compact A4 size to a large A3 display

Ease Of Use8%−0.05

Its easy enough to hang up

it transitions easily from a compact A4 size to a large A3 display

Paper Quality8%−0.05

The glossy paper is nice

the paper has a high-quality feel to it

Weight Light4%−0.06

The card stock is a nice weight

Return

0.7% Return rate 0% Fixable by listing

Leak-Proof100%▁█▁▁▁▁

FAQ

Common Horse Calendar 2026 questions

Answered from the same tracked data.