Is honeycomb packing paper profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Skip it (49/100).

How competitive is the honeycomb packing paper niche?

14 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in honeycomb packing paper?

Top complaints mined from reviews: Thickness, Ease Of Use, Value For Money. The return rate is 0.5%.

When does demand for honeycomb packing paper peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the honeycomb packing paper niche?

Listings span £5.05–£20.33; the average listing price is £10.23 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.

honeycomb packing paper

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great417.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.23

avg listing price — sweet spot $15–$100

Price range

Okay£5.05–£20.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£60K

£60K/yr · 48K searches

According to Flapen's Amazon United Kingdom niche tracking, honeycomb packing paper is a £60K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

honeycomb packing paper market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £61K–£82K; units × avg price
Conversion rate: 12.3%
Avg BSR: #80
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 27 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

SZSYumUnion31%
Dntorx18%
Olicky10%
ZZMYSYXL9%
ecotru9%
Besitek5%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — +10.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top honeycomb packing paper search terms

honeycomb packing paper30K/yr +14.6%11.8% conv.
paper bubble wrap12K/yr -11.0%9.3% conv.
honeycomb paper6K/yr +31.7%5.3% conv.

All search terms

Top honeycomb packing paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll

SZSYumUnion£5.654.4★1,040 rev

Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift

Dntorx£8.064.5★147 rev

Olicky Honeycomb Packing Paper Roll 30cm x 30m Wrapping Paper

Olicky£8.414.7★425 rev

Honeycomb Packing Paper Roll 30cmx100m Packaging Wrap Paper with 15m Jute Rope Thick Honeycomb Cushioning Wrapping for Moving House Shipping Packing Breakables Gift Bubble Wrap Alternative

ZZMYSYXL£15.984.4★23 rev

ecoTru UK Honeycomb Packing Paper 30cm x 50m British Brand Bubble Wrap for Moving House Eco Alternative Small Business Packaging for Shipping Wrapping & Void Fill Recyclable & Biodegradable

ecotru£11.614.5★613 rev

Newest

by launch date

Roll of Paper Bubble Wrap for Packing Cushioning Wrap Papers 30cm x 10M Brown Honeycomb Packing Paper for Moving House Shipping Breakables and Gifts Packaging Filler with 10 Sheet Fragile Sticker

Gaomoeny£5.058 rev

6mo ago

Now products Honeycomb Packing Paper Roll 30cm x 30m - Eco-Friendly Bubble Wrap Alternative for Moving Shipping Fragile Items & Gift Wrap Recyclable Packaging

now products£6.2234 rev

8mo ago

Dntorx Honeycomb Packaging Paper Bubble Wrap Paper 80M x 30CM - Kraft

Dntorx£12.70147 rev

9mo ago

UQABIK Honeycomb Packing Paper Roll - 30cm x 30m | 200% Stretchability - Eco-Friendly Kraft Wrapping Paper for Shipping Fragile Items & Moving | Plastic-Free Alternative to Bubble Wrap (Brown)

UQABIK£7.6960 rev

9mo ago

Honeycomb Packing Paper Packing Paper for Moving Products & Gifts Honeycomb Wrapping Paper Recyclable and Biodegradable Cushioning Packing Material with 20 Fragile Stickers (30cm x 18m)

TEASECOND£8.3598 rev

10mo ago

What buyers say about honeycomb packing paper

What buyers praise and complain about, mined from review topics.

What buyers love

Eco Friendliness18%

“Very good for recycling”

Quality-Overall15%

“Great quality and kept everything well protected and was able to be reused”

Value For Money13%

“Good value for money”

Ease Of Use13%

“Easy to use”

Advertised Vs Actual Product8%

“Did the job”

Durability5%

“Really works and is durable”

Recycle/Reuse5%

“Easy to use, and reuse”

Strength4%

“Sturdy”

Stretchability/Expandability/Elasticity3%

“It stretches well, wraps tightly, and provides great cushioning without adding weight”

Weight Light2%

“it is lightweight”

What buyers complain about

Thickness22%

“Expected it to be thicker”

Ease Of Use7%

“Problems arise when you try to open out”

Value For Money7%

“I just wish it was cheaper”

Recycle/Reuse7%

“a nightmare to recycle”

Hard Feel7%

“Not easy on hands”

Durability7%

“more durable in the photos than it does in person it's very thin I wouldn't buy this again”

Quality-Overall4%

“Very poor”

Product Condition4%

“Used lots”

Advertised Vs Actual Product4%

“Not like the pictures at all”

Size-Overall4%

“the roll seems tiny -”

Top return reasons

Size-Overall41%

Quality-Overall8%

Thickness8%

Advertised Vs Actual Product7%

Drop/Impact Protection6%

Value For Money6%

Thin6%

Compatibility-Overall4%

Functionality-Overall4%

Cushion3%

Common questions

Is honeycomb packing paper profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Skip it (49/100).
How competitive is the honeycomb packing paper niche?: 14 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in honeycomb packing paper?: Top complaints mined from reviews: Thickness, Ease Of Use, Value For Money. The return rate is 0.5%.
When does demand for honeycomb packing paper peak?: Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the honeycomb packing paper niche?: Listings span £5.05–£20.33; the average listing price is £10.23 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.