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His and Hers Calendar 2024

Fail

Prices span $5.61–$10.00, mostly outside the sweet spot, so His and Hers Calendar 2024 is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 835 Stationery & Office Supplies niches · −11 vs the category median of 47
Market size
£2K/yr8K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
79%top-5 click share · 7 brands · 15 sellers

Flapen Score

His and Hers Calendar 2024 against its category

The dotted line is the Stationery & Office Supplies average. Past it, His and Hers Calendar 2024 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The His and Hers Calendar 2024 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for His and Hers Calendar 2024 8K times last year and spent an estimated £2K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
3.7%
Market size, estimated
£2Ka year
Peak month
December16.0× the quietest month
Top search term
couples calendar5K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £5.61 to £10.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £7.84 that is £0 to £784 a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£5.61–£10.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£784
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #344 within Calendars, Planners & Personal Organisers. It carries 622 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
50.0%
Average rank
#344in Calendars, Planners & Personal Organisers
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top His and Hers Calendar 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£229£458£687£916101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Absolutely Yours20%
  • Star Online16%
  • Boxclever Press16%
  • Busy B14%
  • Templatables13%
  • ARPAN12%
  • Open — no brand owns it (1 brand, 9%)

Demand

His and Hers Calendar 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 16.0×

Reviews and returns

What reviews say buyers love and hate about His and Hers Calendar 2024

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Document Organizing/Classification33%−0.07

Useless for planning

Size-Overall33%−0.09

Too small to be useful

Advertised Vs Actual Product33%−0.20

Picture deceptive

Love

Quality-Overall43%+3.20

Good quality

Perfect product

Advertised Vs Actual Product19%−0.20

exactly as advertised

Just what required

Paper Quality14%+0.76

Standard slim calendar with quality paper

it is really good quality paper with a good spiral top

Design-Overall7%+0.36

Love the designs on this

Drawing Experience7%+0.36

The drawings are lovely

Return

0.6% Return rate 38% Fixable by listing

Size-Overall25%▅▁█▁▁▁

Too small to be useful

Quality-Overall19%▃█▁▁▁▁
Shape/Style13%█▁▁▁▁▁
Water Resistance13%█▁▁▁▁▁
Paper Quality13%▁█▁▁▁▁

FAQ

Common His and Hers Calendar 2024 questions

Answered from the same tracked data.