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Highland Cow Calendar 2026

Fail

Demand is soft, at -71.4% this quarter, so Highland Cow Calendar 2026 is a Fail.

Flapen Score
30
30 / 100
Ranks 763 of 835 Stationery & Office Supplies niches · −17 vs the category median of 47
Market size
£31K/yr71K searches / yr
90-day growth
-71.4%search demand this quarter
Competition
80%top-5 click share · 9 brands · 11 sellers

Flapen Score

Highland Cow Calendar 2026 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Highland Cow Calendar 2026 is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Highland Cow Calendar 2026 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Highland Cow Calendar 2026 71K times last year and spent an estimated £31K. The top 5 brands take 80% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -71.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-71.4%
Conversion, latest week
5.6%
Market size, estimated
£31Ka year
Top search term
highland cow calendar11K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £4.35 to £12.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.74 that is £774 to £2K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£4.35–£12.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£774–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 45.9% of listings are out of stock. The average listing ranks #1,098 within Calendars, Planners & Personal Organisers. It carries 1,595 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
45.9%
Average rank
#1,098in Calendars, Planners & Personal Organisers
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,595per listing
Listings tracked
9

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
11 months

Products

Top Highland Cow Calendar 2026 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

11

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

20%

  • Ashloter22%
  • Crazy Little Things20%
  • louuuou13%
  • DVDVBOOM10%
  • Duzefolio8%
  • Zhixan8%

Demand

Highland Cow Calendar 2026 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 115.6× · 8 of 12 months tracked

Search terms

Top Highland Cow Calendar 2026 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • highland cow calendar11K/yr
  • highland cow calendar 202654K/yr
  • cow calendar 20266K/yr

Reviews and returns

What reviews say buyers love and hate about Highland Cow Calendar 2026

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Not the best quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Highland Cow Calendar 2026 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data