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Heart Post It Notes

Fail

Demand is soft, at -68.7% this quarter, so Heart Post It Notes is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£17K/yr24K searches / yr
90-day growth
-68.7%search demand this quarter
Competition
58%top-5 click share · 21 brands · 27 sellers

Flapen Score

Heart Post It Notes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Heart Post It Notes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Post It Notes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Post It Notes 24K times last year and spent an estimated £17K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -68.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-68.7%
Conversion, latest week
16.0%
Market size, estimated
£17Ka year
Peak month
February10.2× the quietest month
Top search term
heart post it notes11K searches a year

02 · Price

A sale here is worth £4.41.

Listings sell for £4.41 on average, from £3.10 to £6.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £4.41 that is £441 to £1K a year per listing.

Average price
£4.41under the $15 to $100 sweet spot
Price range
£3.10–£6.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£441–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #415 within Notebooks, Writing Pads & Diaries. It carries 196 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
20.4%
Average rank
#415in Notebooks, Writing Pads & Diaries
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
196per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Heart Post It Notes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

21 rising

Sellers

27

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

33%

  • JFGDVW23%
  • KIFZM10%
  • Post-it9%
  • EVG9%
  • Solvio9%
  • Early Buy6%

Demand

Heart Post It Notes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 10.2×

Search terms

Top Heart Post It Notes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart post it notes11K/yr
  • heart shaped post it notes5K/yr
  • heart sticky notes5K/yr
  • love heart post it notes3K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Post It Notes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness50%−0.23

Do not stick

Dont stick well

were not as sticky as I had hoped

Size-Overall22%−0.12

very small

Small

They are tiny and thin

Thickness14%−0.05

Quite thin and dont stick well

They are tiny and thin

Value For Money6%+1.38

Very expensive for what it is

Love

Color26%+1.74

Lovely colours

nice bright colours

The colours are really vibrant

Value For Money23%+1.38

Good Value

Good transaction

Great value

Adhesion/Stickiness13%−0.23

actually sticky

Strong adhesive strip

The adhesive works well enough for normal use

Fun/Entertainment Experience9%+0.69

the heart shape makes them much more fun than your standard sticky note

A lot of fun

Quality-Overall8%+0.59

Excellent quality

Good quality

They seem excellent quality

Return

0.2% Return rate 67% Fixable by listing

Size-Overall67%▁▁█▁█▅

very small

Small

They are tiny and thin

Adhesion/Stickiness33%▁█▁▁▁▅

Do not stick

Dont stick well

were not as sticky as I had hoped

FAQ

Common Heart Post It Notes questions

Answered from the same tracked data.