Harry Potter Stationery
a small market ($19K/yr) — Harry Potter Stationery doesn't clear our bar today.
Flapen Score
Is Harry Potter Stationery profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Stationery is a £19K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Harry Potter Stationery: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.1% over the last 90 days and 4.4% of searches end in a purchase.
£19K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Harry Potter Stationery products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Harry Potter Stationery Set by Helix - Complete Set of School Equipment
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 2y ago
Harry Potter Gifts Letter Writing Set with Harry Potter Wand Pen Secret Messages Pen A5 Paper Envelopes Stamps & Wax Seal Stickers Stationery Supplies
- Price
- £9.62
- Rating
- 4.6/5
- Reviews
- 1,918
- Age
- 6y ago
Harry Potter Gifts Stationery Set with Wand Pens Marauders Map Letter Writing Kit Paper Envelopes Wax Seals Gift for Kids Teens Collectors Fans
- Price
- £16.24
- Rating
- 4.6/5
- Reviews
- 829
- Age
- 4y ago
Helix Harry Potter Pens - 4 Black Ink Pens
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 1y ago
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Trending
90-day click momentum
Harry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set
- Price
- £16.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Harry Potter Gifts Wand Pen Set of 4 - Collectible Stationery Gift for Fans
- Price
- £11.51
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago
Get Trend Harry Potter Pencil Case Notebook Stickers and Wand Pens Stationery Set for School Supplies Office Elder Wand Hogwarts Gifts for Girls Women (Black Harry Potter)
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 1y ago
Harry Potter Stationery Set by Helix - Complete Set of School Equipment
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 2y ago
Newest
by launch dateHarry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set
- Price
- £16.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Harry Potter Gifts Wand Pen Set of 4 - Collectible Stationery Gift for Fans
- Price
- £11.51
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago
Get Trend Harry Potter Pencil Case Notebook Stickers and Wand Pens Stationery Set for School Supplies Office Elder Wand Hogwarts Gifts for Girls Women (Black Harry Potter)
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 1y ago
Harry Potter Customisable A5 Notebook and Zipped Pencil Case Stationery Set with Chibi Character Pins Sticky Notes Hogwarts School Supplies Gifts for Kids
- Price
- £8.10
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
89
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
47%
Top 20: 96%
Open market
8%
- Harry Potter31%
- Maped26%
- Blue Sky Studios14%
- Helix10%
- Grupo Erik6%
- Pyramid International6%
- Open — no brand owns it (4 brands, 8%)
Harry Potter Stationery demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top Harry Potter Stationery search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- harry potter stationery31K/yr
- harry potter stationery set11K/yr
- harry potter stationary3K/yr
- harry potter writing set4K/yr
What reviews say buyers love and hate about Harry Potter Stationery
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good price”
“this set feels incredibly premium”
“The colours — burgundy, navy, and gold — look properly premium, and the whole thing feels like a themed gift rather than just random stationery thrown together”
“You get a nice variety of pencils, pens, and colours, so shes got plenty to choose from”
“I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel”
What buyers complain about
79% of reviews“Not sure how long the ink will last”
“2 of the 4 pens do not work”
“Waste of money”
“The tin is only small so not very practical for all the items my daughter has to take to school”
“that isn't branded as obviously”
Harry Potter Stationery return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Harry Potter Stationery questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
