harry potter stationery
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,768.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.12–£16.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£19K£19K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter stationery is a £19K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
harry potter stationery market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £18K–£22K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #256
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 58%
- Out of stock
- 0.9%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
89
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
47%
Top 20: 96%
Open market
8%
- Harry Potter31%
- Maped26%
- Blue Sky Studios14%
- Helix10%
- Grupo Erik6%
- Pyramid International6%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top harry potter stationery search terms
- harry potter stationery31K/yr
- harry potter stationery set11K/yr
- harry potter stationary3K/yr
- harry potter writing set4K/yr
Top harry potter stationery products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harry Potter Stationery Set by Helix - Complete Set of School Equipment
Maped£6.394.7★10 rev
Harry Potter Gifts Letter Writing Set with Harry Potter Wand Pen Secret Messages Pen A5 Paper Envelopes Stamps & Wax Seal Stickers Stationery Supplies
Harry Potter£9.624.6★1,918 rev
Harry Potter Gifts Stationery Set with Wand Pens Marauders Map Letter Writing Kit Paper Envelopes Wax Seals Gift for Kids Teens Collectors Fans
Harry Potter£16.244.6★829 rev
Helix Harry Potter Pens - 4 Black Ink Pens
Helix£3.124.6★182 rev
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
Blue Sky Studios£12.644.5★2 rev
Newest
by launch date
Harry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set
Blue Sky Studios£16.953 rev
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
Blue Sky Studios£12.642 rev
Harry Potter Gifts Wand Pen Set of 4 - Collectible Stationery Gift for Fans
Blue Sky Studios£11.51177 rev
Get Trend Harry Potter Pencil Case Notebook Stickers and Wand Pens Stationery Set for School Supplies Office Elder Wand Hogwarts Gifts for Girls Women (Black Harry Potter)
Get Trend£12.18343 rev
Harry Potter Customisable A5 Notebook and Zipped Pencil Case Stationery Set with Chibi Character Pins Sticky Notes Hogwarts School Supplies Gifts for Kids
Harry Potter£8.1041 rev
Trending
90-day click momentumHarry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set
Blue Sky Studios£16.955.0★
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
Blue Sky Studios£12.644.5★
Harry Potter Gifts Wand Pen Set of 4 - Collectible Stationery Gift for Fans
Blue Sky Studios£11.514.6★
Get Trend Harry Potter Pencil Case Notebook Stickers and Wand Pens Stationery Set for School Supplies Office Elder Wand Hogwarts Gifts for Girls Women (Black Harry Potter)
Get Trend£12.184.7★
Harry Potter Stationery Set by Helix - Complete Set of School Equipment
Maped£6.394.7★
What buyers say about harry potter stationery
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“this set feels incredibly premium”
“The colours — burgundy, navy, and gold — look properly premium, and the whole thing feels like a themed gift rather than just random stationery thrown together”
“You get a nice variety of pencils, pens, and colours, so shes got plenty to choose from”
“I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel”
“As described my grandson absolutely loved it”
“Good product and magic pen works well”
“We had lots of fun using this”
“The notebook is solid”
“You get writing paper, envelopes, and seal stickers, so you can actually make proper themed letters”
What buyers complain about
“Not sure how long the ink will last”
“2 of the 4 pens do not work”
“Waste of money”
“The tin is only small so not very practical for all the items my daughter has to take to school”
“that isn't branded as obviously”
“Ink runs out fairly quickly if using it at work”
“Not very comfortable for longer writing sessions”
Top return reasons
Common questions
- Is harry potter stationery profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the harry potter stationery niche?
- 10 brands and 89 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in harry potter stationery?
- Top complaints mined from reviews: Cartridge Capacity, Ink Refill, Value For Money. The return rate is 0.4%.
- When does demand for harry potter stationery peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the harry potter stationery niche?
- Listings span £3.12–£16.95; the average listing price is £8.94 (sweet spot $15–$100). The average incumbent carries 1,768 reviews — the moat a new listing must climb.