Harry Potter Stationery
FailShoppers spend only $19K a year here, so Harry Potter Stationery is a Fail.
- Flapen Score
- 38 / 100Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 4738
- Market size
- £19K/yr49K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 89 sellers
Flapen Score
Harry Potter Stationery against its category
The dotted line is the Stationery & Office Supplies average. Past it, Harry Potter Stationery is stronger. Inside it, weaker.
Market
The Harry Potter Stationery market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Stationery 49K times last year and spent an estimated £19K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £19Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- harry potter stationery31K searches a year
02 · Price
A sale here is worth £8.94.
Listings sell for £8.94 on average, from £3.12 to £16.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.94 that is £0 to £894 a year per listing.
- Average price
- £8.94under the $15 to $100 sweet spot
- Price range
- £3.12–£16.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£894
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #256 within Notebooks, Writing Pads & Diaries. It carries 1,768 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 92%
- Out of stock, average day
- 0.9%
- Average rank
- #256in Notebooks, Writing Pads & Diaries
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,768per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Harry Potter Stationery products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harry Potter Stationery Set by Helix - Complete Set of School Equipment
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 2y ago
Harry Potter Gifts Letter Writing Set with Harry Potter Wand Pen Secret Messages Pen A5 Paper Envelopes Stamps & Wax Seal Stickers Stationery Supplies
- Price
- £9.62
- Rating
- 4.6/5
- Reviews
- 1,918
- Age
- 6y ago
Harry Potter Gifts Stationery Set with Wand Pens Marauders Map Letter Writing Kit Paper Envelopes Wax Seals Gift for Kids Teens Collectors Fans
- Price
- £16.24
- Rating
- 4.6/5
- Reviews
- 829
- Age
- 4y ago
Helix Harry Potter Pens - 4 Black Ink Pens
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 1y ago
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Trending
90-day click momentum
Harry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set
- Price
- £16.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Harry Potter Gifts Wand Pen Set of 4 - Collectible Stationery Gift for Fans
- Price
- £11.51
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago
Get Trend Harry Potter Pencil Case Notebook Stickers and Wand Pens Stationery Set for School Supplies Office Elder Wand Hogwarts Gifts for Girls Women (Black Harry Potter)
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 1y ago
Harry Potter Stationery Set by Helix - Complete Set of School Equipment
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 2y ago
Newest
by launch dateHarry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set
- Price
- £16.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Harry Potter Gifts Wand Pen Set of 4 - Collectible Stationery Gift for Fans
- Price
- £11.51
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 1y ago
Get Trend Harry Potter Pencil Case Notebook Stickers and Wand Pens Stationery Set for School Supplies Office Elder Wand Hogwarts Gifts for Girls Women (Black Harry Potter)
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 343
- Age
- 1y ago
Harry Potter Customisable A5 Notebook and Zipped Pencil Case Stationery Set with Chibi Character Pins Sticky Notes Hogwarts School Supplies Gifts for Kids
- Price
- £8.10
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
89
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
47%
Top 20: 96%
Open market
8%
- Harry Potter31%
- Maped26%
- Blue Sky Studios14%
- Helix10%
- Grupo Erik6%
- Pyramid International6%
- Open — no brand owns it (4 brands, 8%)
Demand
Harry Potter Stationery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Harry Potter Stationery search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter stationery31K/yr
- harry potter stationery set11K/yr
- harry potter stationary3K/yr
- harry potter writing set4K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Stationery
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sure how long the ink will last
2 of the 4 pens do not work
Waste of money
The tin is only small so not very practical for all the items my daughter has to take to school
that isn't branded as obviously
Love
Good price
Great value
A good value set
this set feels incredibly premium
Absolutely magical quality
Good quality
The colours — burgundy, navy, and gold — look properly premium, and the whole thing feels like a themed gift rather than just random stationery thrown together
You get a nice variety of pencils, pens, and colours, so shes got plenty to choose from
range in colour
You get a nice variety of pencils, pens, and colours, so shes got plenty to choose from
And the pens are very heavy and good quality
The wand pen is a fun touch too — its just a normal black ballpoint
I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel
Inside theres a really good mix of art supplies
Fun and unique design, especially for Harry Potter fans
Return
0.4% Return rate 17% Fixable by listing
The tin is only small so not very practical for all the items my daughter has to take to school
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Stationery questions
Answered from the same tracked data.