Is harry potter potions profitable to sell on Amazon United Kingdom?

The niche generates £8K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (38/100).

How competitive is the harry potter potions niche?

10 brands and 57 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in harry potter potions?

Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.7%.

When does demand for harry potter potions peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the harry potter potions niche?

Listings span £8.89–£26.57; the average listing price is £15.99 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.

harry potter potions

Skip it

A small market ($8K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£15.99

avg listing price — sweet spot $15–$100

Review moat

Good756

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.89–£26.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad£8K

£8K/yr · 19K searches

According to Flapen's Amazon United Kingdom niche tracking, harry potter potions is a £8K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

harry potter potions market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £8K–£12K; units × avg price
Conversion rate: 2.7%
Avg BSR: #316
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 6.4%
Avg brand age: 38 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

LDomet38%
Mystery Potions26%
MGA's Miniverse9%
Harry Potter8%
Sntieecr5%
Subtail4%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -13.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top harry potter potions search terms

harry potter potions11K/yr -16.0%1.2% conv.
harry potter potions kit6K/yr -4.4%3.3% conv.
harry potter potion2K/yr -13.9%0.4% conv.

All search terms

Top harry potter potions products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LDomet Magic Potions Craft Kit for Kids - Mix 20 Glow Witch Bottles Fairy Magic Potions Making Kit - Christmas Decorations Birthday Gifts for Girls Boys 6 7 8 9 10+

LDomet£16.444.6★1,311 rev

Mystery Potions Potion Making Kit for Children with 20-Bottle & Recipe Book

Mystery Potions£14.184.6★2,059 rev

MGAs Miniverse Make It Mini Potions Class - Harry Potter Mini Collectibles Building Set More Than 100 Pieces DIY Resin Play Replica Potions for Collectors & Kids Ages 8+ NOT Edible

MGA's Miniverse£26.574.7★866 rev

HARRY POTTER POTION MOOD LAMP

Harry Potter£16.234.3★1,082 rev

Sntieecr Magic Potion Kit for Kids Kids Potion Making Kit with Magic Display Box DIY 20 Mixed Wizard Potion Bottles Potions Kit for Kid Gifts Arts and Crafts for Kid Ages 6-8 8-10 10-12 Years

Sntieecr£23.714.3★16 rev

Newest

by launch date

MGAs Miniverse Make It Mini Potions Class - Harry Potter Mini Collectibles Building Set More Than 100 Pieces DIY Resin Play Replica Potions for Collectors & Kids Ages 8+ NOT Edible

MGA's Miniverse£26.57866 rev

today

Potion Making Kit with Fairy House 20+ Magic Bottle & Lucky Gems

Fairy Potions£17.2283 rev

9mo ago

Sntieecr Magic Potion Kit for Kids Kids Potion Making Kit with Magic Display Box DIY 20 Mixed Wizard Potion Bottles Potions Kit for Kid Gifts Arts and Crafts for Kid Ages 6-8 8-10 10-12 Years

Sntieecr£23.7116 rev

11mo ago

Harry Potter Notebook & Pen Set Cauldron Notebook & Glow in the Dark Black Ink Potion Pen with Stand Hogwarts Stationary Supplies Magical Gifts (Black Cauldron)

Harry Potter£10.51337 rev

11mo ago

Blue Sky Studios Harry Potter Glow-in-the-Dark Potion Pen & Cauldron Notepad Potion Master Set - Official Gift Set with Stand

Blue Sky Studios£8.8943 rev

1y ago

What buyers say about harry potter potions

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience45%

“Great game for kids”

Gifting Purpose29%

“A nice gift”

Quality-Overall5%

“Great kit”

Value For Money5%

“good value for money”

Noise Level4%

“keeps the kids quiet”

Ease Of Use4%

“easy to use”

Advertised Vs Actual Product2%

“It genuinely delivers on the marketing promises”

Assembly/Installation2%

“she enjoyed putting it together”

Brightness/Shine/Glow1%

“the glow in the dark aspect is what she loved the most”

Creativity1%

“The kit allows for creativity”

What buyers complain about

Value For Money13%

“It is quite pricey”

Instructions/User Manual/Troubleshooting13%

“Instructions are not fully informative”

Quality-Overall13%

“Terrible and cheap product”

Brightness/Shine/Glow13%

“The glow in the dark feature falls way below expectations”

Advertised Vs Actual Product13%

“Certainly not what was expected in terms of what you see in the picture”

Natural Resource Wastage13%

“Waste of money”

Leak-Proof6%

“Up to find they leak”

Size-Overall6%

“small”

Ease Of Cleaning6%

“then its messy trying to remove”

Top return reasons

Gifting Purpose29%

Size-Overall24%

Defective Material/Parts12%

Safety Standards6%

Functionality-Overall6%

Brightness/Shine/Glow6%

Advertised Vs Actual Product6%

Value For Money6%

Color6%

Common questions

Is harry potter potions profitable to sell on Amazon United Kingdom?: The niche generates £8K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (38/100).
How competitive is the harry potter potions niche?: 10 brands and 57 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in harry potter potions?: Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.7%.
When does demand for harry potter potions peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the harry potter potions niche?: Listings span £8.89–£26.57; the average listing price is £15.99 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.