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Harry Potter Potions

a small market ($8K/yr) — Harry Potter Potions doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 2Growth 18Conversion 34Competition 14Returns 96Price range 65Avg price 77Brand share 33Review moat 69Quality gap 57
This niche Category average

Is Harry Potter Potions profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Potions is a £8K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Harry Potter Potions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.2% over the last 90 days and 2.7% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr750
Search volume / yr-13.2%19K
Conversion rate2.7%
Avg price£15.99

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 57
Top-5 product click share83%
Open market15%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)4· 1 succeeded
Avg rating4.4★
Avg reviews756

Top Harry Potter Potions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£839£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

57

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • LDomet38%
  • Mystery Potions26%
  • MGA's Miniverse9%
  • Harry Potter8%
  • Sntieecr5%
  • Subtail4%
  • Open — no brand owns it (4 brands, 11%)

Harry Potter Potions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume19KCVR2.7%Products11Brands10Top 5 Brands85%OOS Rate6.4%Rating4.4★Reviews756Avg BSR#316
2K1KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Top Harry Potter Potions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter potions11K/yr
  • harry potter potions kit6K/yr
  • harry potter potion2K/yr

What reviews say buyers love and hate about Harry Potter Potions

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Fun/Entertainment Experience45%

Great game for kids

Gifting Purpose29%

A nice gift

Quality-Overall5%

Great kit

Value For Money5%

good value for money

Noise Level4%

keeps the kids quiet

What buyers complain about

94% of reviews
Value For Money13%

It is quite pricey

Instructions/User Manual/Troubleshooting13%

Instructions are not fully informative

Quality-Overall13%

Terrible and cheap product

Brightness/Shine/Glow13%

The glow in the dark feature falls way below expectations

Advertised Vs Actual Product13%

Certainly not what was expected in terms of what you see in the picture

Harry Potter Potions return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
29%
2Size-Overall
24%
3Defective Material/Parts
12%
4Safety Standards
6%
5Functionality-Overall
6%

Common Harry Potter Potions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Potions 38/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -13.2% over the last 90 days.
Search demand for Harry Potter Potions on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 4.8× the quietest.