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Harry Potter Potions

Fail

Shoppers spend an estimated $8K a year here, so Harry Potter Potions is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£8K/yr19K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
83%top-5 click share · 10 brands · 57 sellers

Flapen Score

Harry Potter Potions against its category

The dotted line is the Stationery & Office Supplies average. Past it, Harry Potter Potions is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Potions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Potions 19K times last year and spent an estimated £8K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.7%
Market size, estimated
£8Ka year
Peak month
December4.8× the quietest month
Top search term
harry potter potions11K searches a year

02 · Price

A sale here is worth £15.99.

Listings sell for £15.99 on average, from £8.89 to £26.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £15.99 that is £0 to £2K a year per listing.

Average price
£15.99inside the $15 to $100 sweet spot
Price range
£8.89–£26.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #316 within Pens, Pencils & Writing Supplies. It carries 756 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#316in Pens, Pencils & Writing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
756per listing
Listings tracked
11

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Harry Potter Potions products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£839£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

57

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

11%

  • LDomet38%
  • Mystery Potions26%
  • MGA's Miniverse9%
  • Harry Potter8%
  • Sntieecr5%
  • Subtail4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Harry Potter Potions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Harry Potter Potions search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harry potter potions11K/yr
  • harry potter potions kit6K/yr
  • harry potter potion2K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Potions

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Value For Money”
0.7%of orders come back
“It is quite pricey”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harry Potter Potions questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data