Harry Potter Potions
FailShoppers spend only $8K a year here, so Harry Potter Potions is a Fail.
- Flapen Score
- 38 / 100Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 4738
- Market size
- £8K/yr19K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 83%top-5 click share · 10 brands · 57 sellers
Flapen Score
Harry Potter Potions against its category
The dotted line is the Stationery & Office Supplies average. Past it, Harry Potter Potions is stronger. Inside it, weaker.
Market
The Harry Potter Potions market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Potions 19K times last year and spent an estimated £8K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £8Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- harry potter potions11K searches a year
02 · Price
A sale here is worth £15.99.
Listings sell for £15.99 on average, from £8.89 to £26.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £15.99 that is £0 to £2K a year per listing.
- Average price
- £15.99inside the $15 to $100 sweet spot
- Price range
- £8.89–£26.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #316 within Pens, Pencils & Writing Supplies. It carries 756 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #316in Pens, Pencils & Writing Supplies
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 756per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Harry Potter Potions products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LDomet Magic Potions Craft Kit for Kids - Mix 20 Glow Witch Bottles Fairy Magic Potions Making Kit - Christmas Decorations Birthday Gifts for Girls Boys 6 7 8 9 10+
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 1,311
- Age
- 1y ago
Mystery Potions Potion Making Kit for Children with 20-Bottle & Recipe Book
- Price
- £14.18
- Rating
- 4.6/5
- Reviews
- 2,059
- Age
- 2y ago
MGAs Miniverse Make It Mini Potions Class - Harry Potter Mini Collectibles Building Set More Than 100 Pieces DIY Resin Play Replica Potions for Collectors & Kids Ages 8+ NOT Edible
- Price
- £26.57
- Rating
- 4.7/5
- Reviews
- 866
- Age
- today
HARRY POTTER POTION MOOD LAMP
- Price
- £16.23
- Rating
- 4.3/5
- Reviews
- 1,082
- Age
- 6y ago
Sntieecr Magic Potion Kit for Kids Kids Potion Making Kit with Magic Display Box DIY 20 Mixed Wizard Potion Bottles Potions Kit for Kid Gifts Arts and Crafts for Kid Ages 6-8 8-10 10-12 Years
- Price
- £23.71
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 11mo ago
Trending
90-day click momentum
Potion Making Kit with Fairy House 20+ Magic Bottle & Lucky Gems
- Price
- £17.22
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 9mo ago
Sntieecr Magic Potion Kit for Kids Kids Potion Making Kit with Magic Display Box DIY 20 Mixed Wizard Potion Bottles Potions Kit for Kid Gifts Arts and Crafts for Kid Ages 6-8 8-10 10-12 Years
- Price
- £23.71
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 11mo ago
LDomet Magic Potions Craft Kit for Kids - Mix 20 Glow Witch Bottles Fairy Magic Potions Making Kit - Christmas Decorations Birthday Gifts for Girls Boys 6 7 8 9 10+
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 1,311
- Age
- 1y ago
Harry Potter Notebook & Pen Set Cauldron Notebook & Glow in the Dark Black Ink Potion Pen with Stand Hogwarts Stationary Supplies Magical Gifts (Black Cauldron)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 11mo ago
HARRY POTTER POTION MOOD LAMP
- Price
- £16.23
- Rating
- 4.3/5
- Reviews
- 1,082
- Age
- 6y ago
Newest
by launch dateMGAs Miniverse Make It Mini Potions Class - Harry Potter Mini Collectibles Building Set More Than 100 Pieces DIY Resin Play Replica Potions for Collectors & Kids Ages 8+ NOT Edible
- Price
- £26.57
- Rating
- 4.7/5
- Reviews
- 866
- Age
- today
Potion Making Kit with Fairy House 20+ Magic Bottle & Lucky Gems
- Price
- £17.22
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 9mo ago
Sntieecr Magic Potion Kit for Kids Kids Potion Making Kit with Magic Display Box DIY 20 Mixed Wizard Potion Bottles Potions Kit for Kid Gifts Arts and Crafts for Kid Ages 6-8 8-10 10-12 Years
- Price
- £23.71
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 11mo ago
Harry Potter Notebook & Pen Set Cauldron Notebook & Glow in the Dark Black Ink Potion Pen with Stand Hogwarts Stationary Supplies Magical Gifts (Black Cauldron)
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 11mo ago
Blue Sky Studios Harry Potter Glow-in-the-Dark Potion Pen & Cauldron Notepad Potion Master Set - Official Gift Set with Stand
- Price
- £8.89
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
57
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
11%
- LDomet38%
- Mystery Potions26%
- MGA's Miniverse9%
- Harry Potter8%
- Sntieecr5%
- Subtail4%
- Open — no brand owns it (4 brands, 11%)
Demand
Harry Potter Potions search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Harry Potter Potions search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter potions11K/yr
- harry potter potions kit6K/yr
- harry potter potion2K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Potions
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is quite pricey
Instructions are not fully informative
Terrible and cheap product
The glow in the dark feature falls way below expectations
Certainly not what was expected in terms of what you see in the picture
Love
Great game for kids
It was good fun for my daughter
Good entertainment
A nice gift
Good gift
Best birthday present
Great kit
Good quality and have got few extra things like cauldron which my little one used in the bath
good value for money
Great fun and good value
a bargain price too
keeps the kids quiet
Return
0.7% Return rate 35% Fixable by listing
small
Only downside is its all a bit small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Potions questions
Answered from the same tracked data.