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Harry Potter Notebook

a small market ($19K/yr) — Harry Potter Notebook doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 5Growth 23Conversion 43Competition 50Returns 97Price range 72Avg price 44Brand share 13Review moat 45Quality gap 27
This niche Category average

Is Harry Potter Notebook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Notebook is a £19K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Harry Potter Notebook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.7% over the last 90 days and 3.4% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K
Search volume / yr-4.7%50K
Conversion rate3.4%
Avg price£11.31

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 56
Top-5 product click share55%
Open market5%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews1,972

Top Harry Potter Notebook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£952£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

56

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

4%

  • Grupo Erik43%
  • Harry Potter28%
  • Pyramid International11%
  • Blue Sky Studios11%
  • GWCC2%
  • LEATHER VILLAGE2%
  • Open — no brand owns it (3 brands, 4%)

Harry Potter Notebook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume50KCVR3.4%Products25Brands9Top 5 Brands95%OOS Rate0.9%Rating4.6★Reviews1,972Avg BSR#488
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Top Harry Potter Notebook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter notebook32K/yr
  • harry potter diary9K/yr
  • harry potter journal6K/yr
  • harry potter notepad2K/yr

What reviews say buyers love and hate about Harry Potter Notebook

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall31%

The diary was well made

Strength11%

The notebook is solid

Value For Money8%

I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel

Efficiency8%

Good product and magic pen works well

Design-Overall5%

I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel

What buyers complain about

79% of reviews
Durability25%

Broke

Adhesion/Stickiness25%

the self adhesive isnt fit for purpose

Value For Money13%

Expensive for what it is

Size-Overall8%

The tin is only small so not very practical for all the items my daughter has to take to school

Advertised Vs Actual Product8%

that isn't branded as obviously

Harry Potter Notebook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Functionality-Overall
18%
3Quality-Overall
14%
4Battery Inclusion
4%
5Paper Compatibility
4%

Common Harry Potter Notebook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Notebook 38/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -4.7% over the last 90 days.
Search demand for Harry Potter Notebook on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.9× the quietest.