Harry Potter Notebook
FailShoppers spend only $19K a year here, so Harry Potter Notebook is a Fail.
- Flapen Score
- 38 / 100Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 4738
- Market size
- £19K/yr50K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 56 sellers
Flapen Score
Harry Potter Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, Harry Potter Notebook is stronger. Inside it, weaker.
Market
The Harry Potter Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Harry Potter Notebook 50K times last year and spent an estimated £19K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £19Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- harry potter notebook32K searches a year
02 · Price
A sale here is worth £11.31.
Listings sell for £11.31 on average, from £4.62 to £41.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.31 that is £0 to £1K a year per listing.
- Average price
- £11.31under the $15 to $100 sweet spot
- Price range
- £4.62–£41.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #488 within Notebooks, Writing Pads & Diaries. It carries 1,972 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 92%
- Out of stock, average day
- 0.9%
- Average rank
- #488in Notebooks, Writing Pads & Diaries
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,972per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Harry Potter Notebook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Grupo Erik Harry Potter A5 Notebook Hardback - Stationery Supplies Gifts
- Price
- £6.30
- Rating
- 4.5/5
- Reviews
- 2,774
- Age
- 6y ago
Grupo Erik Harry Potter Travel Journal Notebook - Travelling Gifts Merch
- Price
- £9.64
- Rating
- 4.7/5
- Reviews
- 2,758
- Age
- 5y ago
Harry Potter Gifts A5 Notebook Set Journal with Pen Faux Leather Hardback Diary for Kids Teens Fans Travel Writing School Office Stationery Supplies (Brown UV Pen)
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 8,271
- Age
- 6y ago
Pyramid International HARRY POTTER A5 Lined Wiro Notebook The Marauders Map - Official Merchandise
- Price
- £6.63
- Rating
- 4.7/5
- Reviews
- 2,713
- Age
- 14y ago
Harry Potter Gifts A5 Notebook Set Journal with Pen Faux Leather Hardback Diary for Kids Teens Fans Travel Writing School Office Stationery Supplies (Brown Wand Pen)
- Price
- £12.46
- Rating
- 4.6/5
- Reviews
- 8,271
- Age
- 1y ago
Trending
90-day click momentum
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Harry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set
- Price
- £16.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
Harry Potter Gryffindor Zip Hooded Sweatshirt M Charcoal Maroon
- Price
- £41.23
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 7y ago
LEATHER VILLAGE Vintage Leather Journal 200 Handmade Vintage Deckle Edge Paper Leather bound Journal For Women Men Key Closure - Book of Shadows - Cappuccino Brown - 6X4 inches (A6)
- Price
- £15.17
- Rating
- 4.7/5
- Reviews
- 5,458
- Age
- 5y ago
Grupo Erik Harry Potter Sticky Notes Set - Stationery Gifts Merchandise
- Price
- £5.66
- Rating
- 4.7/5
- Reviews
- 2,308
- Age
- 1y ago
Newest
by launch dateHarry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set
- Price
- £16.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids
- Price
- £12.64
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 2mo ago
Blue Sky Studios Harry Potter Hedwig Notebook & Feather Pen Set Fluffy Owl-Themed Notepad Writing Gift Set for Harry Potter Fans
- Price
- £12.42
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 9mo ago
Harry Potter Gifts A5 Notebook Set Journal with Pen Faux Leather Hardback Diary for Kids Teens Fans Travel Writing School Office Stationery Supplies (Brown Wand Pen)
- Price
- £12.46
- Rating
- 4.6/5
- Reviews
- 8,271
- Age
- 1y ago
Harry Potter Notebook Journal A5 Official Merchandise Faux Leather Hardcover Writing Diary with Magnetic Closure Lined Pages Ribbon Bookmark Harry Potter Gifts (Ravenclaw)
- Price
- £12.33
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
56
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
4%
- Grupo Erik43%
- Harry Potter28%
- Pyramid International11%
- Blue Sky Studios11%
- GWCC2%
- LEATHER VILLAGE2%
- Open — no brand owns it (3 brands, 4%)
Demand
Harry Potter Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Harry Potter Notebook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harry potter notebook32K/yr
- harry potter diary9K/yr
- harry potter journal6K/yr
- harry potter notepad2K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Notebook
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke
the self adhesive isnt fit for purpose
Expensive for what it is
The tin is only small so not very practical for all the items my daughter has to take to school
that isn't branded as obviously
Love
The diary was well made
Quality is fantastic
Absolutely magical quality
The notebook is solid
Nice and sturdy just the right size
The cover feels robust
I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel
it a good value for your money
Good product and magic pen works well
I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel
the wand shape makes it feel a bit more special
Return
0.7% Return rate 46% Fixable by listing
The tin is only small so not very practical for all the items my daughter has to take to school
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Notebook questions
Answered from the same tracked data.