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harry potter notebook

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 23Conversion 43Competition 50Returns 97Price range 72Avg price 44Brand share 13Review moat 45Quality gap 27

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Good£4.62–£41.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,971.68

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.31

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£19K

£19K/yr · 50K searches

According to Flapen's Amazon United Kingdom niche tracking, harry potter notebook is a £19K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

harry potter notebook market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£17K–£23K
units × avg price
Conversion rate
3.4%
Avg BSR
#488
Page quality
0%
Prime
92%
Sponsored
76%
Out of stock
0.9%
Avg brand age
51 months
Avg seller age
193 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

56

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

4%

  • Grupo Erik43%
  • Harry Potter28%
  • Pyramid International11%
  • Blue Sky Studios11%
  • GWCC2%
  • LEATHER VILLAGE2%
  • Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Top harry potter notebook search terms

  • harry potter notebook32K/yr
  • harry potter diary9K/yr
  • harry potter journal6K/yr
  • harry potter notepad2K/yr
All search terms

Top harry potter notebook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£95210%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about harry potter notebook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“The diary was well made”

Strength11%

“The notebook is solid”

Value For Money8%

“I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel”

Efficiency8%

“Good product and magic pen works well”

Design-Overall5%

“I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel”

Gifting Purpose4%

“Magical gift”

Leather Quality4%

“Good quality leather”

Advertised Vs Actual Product4%

“Just right”

Reading/Writing Skills4%

“It was pretty magical how you have to uncover the writing”

Pockets/Compartments4%

“Lots of pockets and storage”

What buyers complain about

Durability25%

“Broke”

Adhesion/Stickiness25%

“the self adhesive isnt fit for purpose”

Value For Money13%

“Expensive for what it is”

Size-Overall8%

“The tin is only small so not very practical for all the items my daughter has to take to school”

Advertised Vs Actual Product8%

“that isn't branded as obviously”

Top return reasons

Size-Overall46%
Functionality-Overall18%
Quality-Overall14%
Battery Inclusion4%
Paper Compatibility4%
Scratch Resistance4%
Defective Material/Parts4%
Paper Quality4%
Material Quality4%

Common questions

Is harry potter notebook profitable to sell on Amazon United Kingdom?
The niche generates £19K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (38/100).
How competitive is the harry potter notebook niche?
9 brands and 56 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in harry potter notebook?
Top complaints mined from reviews: Durability, Adhesion/Stickiness, Value For Money. The return rate is 0.7%.
When does demand for harry potter notebook peak?
Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
What does it cost to enter the harry potter notebook niche?
Listings span £4.62–£41.23; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 1,972 reviews — the moat a new listing must climb.