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Handwriting Pens Blue

Fail

Prices span $1.21–$12.60, mostly outside the sweet spot, so Handwriting Pens Blue is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£20K/yr35K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
76%top-5 click share · 8 brands · 39 sellers

Flapen Score

Handwriting Pens Blue against its category

The dotted line is the Stationery & Office Supplies average. Past it, Handwriting Pens Blue is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handwriting Pens Blue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Handwriting Pens Blue 35K times last year and spent an estimated £20K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
10.1%
Market size, estimated
£20Ka year
Top search term
handwriting pens blue14K searches a year

02 · Price

A sale here is worth £5.76.

Listings sell for £5.76 on average, from £1.21 to £12.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.76 that is £1K to £3K a year per listing.

Average price
£5.76under the $15 to $100 sweet spot
Price range
£1.21–£12.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Pens, Pencils & Writing Supplies. It carries 1,050 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#131in Pens, Pencils & Writing Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,050per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Handwriting Pens Blue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

39

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

4%

  • MANUSCRIPT61%
  • Berol21%
  • STAEDTLER5%
  • SHOW-ME4%
  • Artbiu3%
  • Pelikan3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Handwriting Pens Blue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Handwriting Pens Blue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • handwriting pens blue14K/yr
  • blue handwriting pens8K/yr
  • manuscript handwriting pens blue5K/yr
  • blue handwriting pens for school8K/yr

Reviews and returns

What reviews say buyers love and hate about Handwriting Pens Blue

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Writing Experience”
0.2%of orders come back
“Most of the pens were not writing clearly”
A buyer, on “Writing Experience”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Handwriting Pens Blue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data