handwriting pens black
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,718.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£134K£134K/yr · 269K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£1.21–£19.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.60avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, handwriting pens black is a £134K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
handwriting pens black market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £198K–£264K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
61
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
3%
- MANUSCRIPT50%
- Berol31%
- Handwriting Pens7%
- STAEDTLER4%
- Pelikan2%
- SHOW-ME2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top handwriting pens black search terms
- handwriting pens129K/yr
- handwriting pen22K/yr
- berol pens18K/yr
- handwriting pens blue14K/yr
- blue handwriting pens8K/yr
- berol9K/yr
- black handwriting pens9K/yr
- manuscript handwriting pens black9K/yr
- berol handwriting pens9K/yr
- handwriting pens black10K/yr
Top handwriting pens black products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(Pack of 10) Manuscript Black Handwriting Pens Comfort Grip School Kids Handwriter
MANUSCRIPT£4.754.7★179 rev
Berol Handwriting Pens | Round Shape is Easy to Hold | Washable Black Ink | Bright Barrels | 2 Count
Berol£1.284.6★5,697 rev
MANUSCRIPT Handwriting Pens Black - pack of 12 handwriters with black ink.
MANUSCRIPT£5.954.6★585 rev
(Pack of 10) Manuscript Blue Handwriting Pens Comfort Grip School Kids Handwriter
MANUSCRIPT£4.764.7★150 rev
Berol Handwriting Pens 6 Pack MIXED (3 x Blue + 3 x Black)
Handwriting Pens£4.614.6★2,663 rev
Newest
by launch date
Pelikan Handwriting Pens Black Ink 0.7 mm Nib Ergonomic Round Barrel Smooth Writing Pack of 20 for Schools & Offices
Pelikan£6.5836 rev
Pelikan Handwriting Pens Blue Ink 0.7 mm Nib Ergonomic Pack of 20
Pelikan£6.7736 rev
STAEDTLER Noris - Handwriting Pen - Blue - Pack of 4 307-3 BK4
STAEDTLER£3.91230 rev
(Pack of 10) Manuscript Black Handwriting Pens Comfort Grip School Kids Handwriter
MANUSCRIPT£4.75179 rev
(Pack of 10) Manuscript Blue Handwriting Pens Comfort Grip School Kids Handwriter
MANUSCRIPT£4.76150 rev
Trending
90-day click momentumPelikan Handwriting Pens Black Ink 0.7 mm Nib Ergonomic Round Barrel Smooth Writing Pack of 20 for Schools & Offices
Pelikan£6.584.7★
Pelikan Handwriting Pens Blue Ink 0.7 mm Nib Ergonomic Pack of 20
Pelikan£6.774.7★
Berol Handwriting Pens | Round Shape is Easy to Hold | Washable Black Ink | Bright Barrels | 2 Count
Berol£1.284.6★
MANUSCRIPT Handwriting Pens Black - pack of 12 handwriters with black ink.
MANUSCRIPT£5.954.6★
MANUSCRIPT Handwriting Pens (Pack of 3) - Black Writing Pens with Ergonomic Grip for Everyday Use Reliable Pen Multipack with Durable Tip Essential Office & School Supplies
MANUSCRIPT£5.224.9★
What buyers say about handwriting pens black
What buyers praise and complain about, mined from review topics.What buyers love
“Good for writing”
“Great value for money”
“The build quality is simple”
“Very comfortable to use”
“the 0.7mm nib creates a clean”
“comfortable grip”
“My son uses these for school so they always come in handy”
“The ink goes on smooth and dries quickly, so no smudging issues”
“They are durable”
“Durable and doesn't smudge”
What buyers complain about
“None of the pens worked”
“Leak”
“Didnt last 3 weeks before the ink ran out on my child at school”
“Doesnt last”
“can fall off causing pen to dry up”
“There was no indication of that in the description etc”
“That said, a couple of small things to note: they do bleed through thinner paper. not really a surprise,”
“Personally, Im not a huge fan of felt tip pens, and these do have a slight scratching feel when writing compared to gel or ballpoint pens that glide more smoothly”
“Not greatest quality”
“Very poor colour variation”
Top return reasons
Common questions
- Is handwriting pens black profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 24 tracked products. 90-day search growth is -10.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the handwriting pens black niche?
- 9 brands and 61 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in handwriting pens black?
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Ink Leakage. The return rate is 0.2%.
- When does demand for handwriting pens black peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the handwriting pens black niche?
- Listings span £1.21–£19.13; the average listing price is £6.60 (sweet spot $15–$100). The average incumbent carries 1,719 reviews — the moat a new listing must climb.