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Handwriting Pens Black

Fail

The top 5 brands take 95% of clicks, so Handwriting Pens Black is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£134K/yr269K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
58%top-5 click share · 9 brands · 61 sellers

Flapen Score

Handwriting Pens Black against its category

The dotted line is the Stationery & Office Supplies average. Past it, Handwriting Pens Black is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handwriting Pens Black market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Handwriting Pens Black 269K times last year and spent an estimated £134K. The top 5 brands take 95% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
7.5%
Market size, estimated
£134Ka year
Peak month
September2.0× the quietest month
Top search term
handwriting pens129K searches a year

02 · Price

A sale here is worth £6.60.

Listings sell for £6.60 on average, from £1.21 to £19.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £6.60 that is £8K to £10K a year per listing.

Average price
£6.60under the $15 to $100 sweet spot
Price range
£1.21–£19.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Pens, Pencils & Writing Supplies. It carries 1,719 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#126in Pens, Pencils & Writing Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,719per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Handwriting Pens Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

61

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

3%

  • MANUSCRIPT50%
  • Berol31%
  • Handwriting Pens7%
  • STAEDTLER4%
  • Pelikan2%
  • SHOW-ME2%
  • Open — no brand owns it (3 brands, 3%)

Demand

Handwriting Pens Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Handwriting Pens Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handwriting pens129K/yr
  • handwriting pen22K/yr
  • berol pens18K/yr
  • handwriting pens blue14K/yr
  • blue handwriting pens8K/yr
  • berol9K/yr
  • black handwriting pens9K/yr
  • manuscript handwriting pens black9K/yr
  • berol handwriting pens9K/yr
  • handwriting pens black10K/yr

Reviews and returns

What reviews say buyers love and hate about Handwriting Pens Black

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall8%−0.06

None of the pens worked

Some of these pens did not work

Leak-Proof8%

Leak

they're a load of rubbish everyone has leaked everywhere bought these for my son for school they have leaked all over his bag and blazer

Every single one has leaked all over my sons pencil case

Ink Leakage8%−0.05

Didnt last 3 weeks before the ink ran out on my child at school

The ink runs out easily

Sadly, I could only get one pen to work. Took a lot of gentle scribbling to get the ink flowing

Durability8%−0.04

Doesnt last

dont last long

they just don't last long enough

Dry/Empty Ink6%−0.02

can fall off causing pen to dry up

The ink dries quickly on the page

one came with a faulty cap for the pen so it dried out very quickly

Love

Writing Experience24%+1.41

Good for writing

Lovely writing pen

the writing is very smooth

Value For Money13%+1.26

Great value for money

Definitely worth the price

Good value

Quality-Overall12%+0.10

The build quality is simple

Excellent quality pens

Excellent quality

Comfort-Overall6%+0.42

Very comfortable to use

Very comfortable to write with

are comfortable to hold

Nib/Tip Quality6%+0.30

the 0.7mm nib creates a clean

have a durable nib

super fine nibs

Return

0.2% Return rate 53% Fixable by listing

Color47%▃█▅▇█▇

Very poor colour variation

Only available in standard colors. not a con for us

Not the greatest colour vatiation

Ink Refill14%█▁▃▃▅▄
Functionality-Overall10%▁▄▁▅▆█

None of the pens worked

Some of these pens did not work

Dry/Empty Ink6%▁█▆▁▁▄

can fall off causing pen to dry up

The ink dries quickly on the page

one came with a faulty cap for the pen so it dried out very quickly

Nib/Tip Quality4%█▁▁▁▁▁

FAQ

Common Handwriting Pens Black questions

Answered from the same tracked data.