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Groove Calligraphy for Children

Fail

Shoppers spend an estimated $2K a year here, so Groove Calligraphy for Children is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£2K/yr5K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
76%top-5 click share · 8 brands · 41 sellers

Flapen Score

Groove Calligraphy for Children against its category

The dotted line is the Stationery & Office Supplies average. Past it, Groove Calligraphy for Children is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groove Calligraphy for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Groove Calligraphy for Children 5K times last year and spent an estimated £2K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
4.3%
Market size, estimated
£2Ka year
Peak month
October3.2× the quietest month
Top search term
copybook2K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £4.78 to £16.66. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £11.87 that is £0 to £1K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£4.78–£16.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #36 within Notebooks, Writing Pads & Diaries. It carries 4,492 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#36in Notebooks, Writing Pads & Diaries
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,492per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Groove Calligraphy for Children products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£248£496£744£992101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

41

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

16%

  • D-FantiX29%
  • Amazon Basics15%
  • Helsort13%
  • GOLDGE10%
  • LearningFun9%
  • funvce8%
  • Open — no brand owns it (2 brands, 16%)

Demand

Groove Calligraphy for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Groove Calligraphy for Children search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • copybook2K/yr
  • copy books for kids371/yr
  • magic copy books for kids875/yr
  • groove calligraphy533/yr
  • magic practice copybook345/yr
  • sank magic practice copybook535/yr

Reviews and returns

What reviews say buyers love and hate about Groove Calligraphy for Children

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
13%of negative reviews mention “Design-Overall”
0.2%of orders come back
“Awful Margin Design”
A buyer, on “Design-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Groove Calligraphy for Children questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data