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Groove Calligraphy for Children

Fail

Shoppers spend only $2K a year here, so Groove Calligraphy for Children is a Fail.

Flapen Score
33
33 / 100
Ranks 723 of 835 Stationery & Office Supplies niches · −14 vs the category median of 47
Market size
£2K/yr5K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
76%top-5 click share · 8 brands · 41 sellers

Flapen Score

Groove Calligraphy for Children against its category

The dotted line is the Stationery & Office Supplies average. Past it, Groove Calligraphy for Children is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Groove Calligraphy for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Groove Calligraphy for Children 5K times last year and spent an estimated £2K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
4.3%
Market size, estimated
£2Ka year
Peak month
October3.2× the quietest month
Top search term
copybook2K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £4.78 to £16.66. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £11.87 that is £0 to £1K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£4.78–£16.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #36 within Notebooks, Writing Pads & Diaries. It carries 4,492 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#36in Notebooks, Writing Pads & Diaries
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,492per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Groove Calligraphy for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£248£496£744£992101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

41

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

16%

  • D-FantiX29%
  • Amazon Basics15%
  • Helsort13%
  • GOLDGE10%
  • LearningFun9%
  • funvce8%
  • Open — no brand owns it (2 brands, 16%)

Demand

Groove Calligraphy for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Groove Calligraphy for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copybook2K/yr
  • copy books for kids371/yr
  • magic copy books for kids875/yr
  • groove calligraphy533/yr
  • magic practice copybook345/yr
  • sank magic practice copybook535/yr

Reviews and returns

What reviews say buyers love and hate about Groove Calligraphy for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Design-Overall13%−0.04

Awful Margin Design

Value For Money13%+0.54

expensive

Alignment13%−0.04

Margins are incorrectly placed on the reverse page

Print Quality13%−0.04

Wrongly printed

Durability13%−0.04

Fall apart easy

Love

Value For Money22%+0.54

not expensive

Excellent value for money

Great value

Quality-Overall16%+1.13

Good quality notebooks

Excellent product

Good Quality

Paper Quality15%+0.20

Quality of paper etc is good

A4 size notebooks, white lined paper with perforated pages, great for taking notes, making plans, great quality, great value

The paper texture

Writing Experience11%+0.84

Easy to write on

Just excellent writing pads

Its very good for your normal notebook and writing

Fun/Entertainment Experience7%+0.57

Fun easy and a great learning tool for little ones

Brilliant fun and educational

keep younger children engaged

Return

0.2% Return rate 71% Fixable by listing

Size-Overall65%▁▅▆▇▇█
Paper Quality7%▁█▂▂▅▂

The paper in previous brands was very thin

Value For Money6%▁█▁▃▆▃

expensive

Double-Sided Printing3%▁▁█▁▁▄

margins printed on the wrong side of the page on every other page

Quality-Overall3%▁▁█▁▁▁

FAQ

Common Groove Calligraphy for Children questions

Answered from the same tracked data.